Sustainable practices for agriculture and marketing convergence:

In the agricultural industry, factors such as environmental degradation, resource constraints, and climate change have left traditional agricultural practices inadequate in meeting the growing global food demand. Simultaneously, the marketing landscape is evolving rapidly due to technological advanc...

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Bibliographic Details
Other Authors: Chiwaridzo, Option Takunda (Editor), Garwi, Jabulani (Editor), Masengu, Reason (Editor)
Format: Electronic eBook
Language:English
Published: Hershey, Pennsylvania IGI Global 2024
Subjects:
Online Access:DE-91
DE-898
DE-1050
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Summary:In the agricultural industry, factors such as environmental degradation, resource constraints, and climate change have left traditional agricultural practices inadequate in meeting the growing global food demand. Simultaneously, the marketing landscape is evolving rapidly due to technological advancements, changing consumer preferences, and the rise of online platforms. Both agriculture and marketing are faced with the critical task of adapting and embracing sustainability in this ever-changing environment.Sustainable Practices for Agriculture and Marketing Convergence offers a comprehensive solution to these pressing issues. This book is a practical blueprint for transforming the agricultural industry and revitalizing marketing strategies in the name of sustainability. At its core, the book aims to highlight the monumental significance of sustainable agriculture in mitigating the long-standing environmental impacts of conventional farming methods. It does so by presenting real-world case studies and best practices, inspiring and motivating the widespread adoption of sustainable agriculture.
Physical Description:1 Online-Ressource (324 Seiten)
ISBN:9798369320129
DOI:10.4018/979-8-3693-2011-2

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