Marketing in culturally distant countries: managing the 4Ps in cross-cultural contexts
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
[2022]
Società Italiana di management |
| Schriftenreihe: | International series in advanced management studies
|
| Schlagworte: | |
| Beschreibung: | xv, 184 Seiten Illustrationen, Diagramme |
| ISBN: | 9783031048340 9783031048319 |
| ISSN: | 2366-8814 |
Internformat
MARC
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| 020 | |a 9783031048340 |c pbk. |9 978-3-031-04834-0 | ||
| 020 | |a 9783031048319 |c hbk. |9 978-3-031-04831-9 | ||
| 035 | |a (OCoLC)1437850874 | ||
| 035 | |a (DE-599)BVBBV049636893 | ||
| 040 | |a DE-604 |b ger |e rda | ||
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| 100 | 1 | |a Magnani, Giovanna |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing in culturally distant countries |b managing the 4Ps in cross-cultural contexts |c Giovanna Magnani |
| 264 | 1 | |a Cham |b Springer |c [2022] | |
| 264 | 1 | |b Società Italiana di management | |
| 264 | 4 | |c © 2022 | |
| 300 | |a xv, 184 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a International series in advanced management studies |x 2366-8814 | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Cross-Cultural Management | |
| 650 | 4 | |a Emerging Markets and Globalization | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Diversity in the workplace | |
| 650 | 4 | |a International economic integration | |
| 650 | 4 | |a Globalization | |
| 650 | 0 | 7 | |a Kulturkontakt |0 (DE-588)4033569-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | 1 | |a Kulturkontakt |0 (DE-588)4033569-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-031-04832-6 |
Datensatz im Suchindex
| _version_ | 1805082097720754176 |
|---|---|
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| author | Magnani, Giovanna |
| author_facet | Magnani, Giovanna |
| author_role | aut |
| author_sort | Magnani, Giovanna |
| author_variant | g m gm |
| building | Verbundindex |
| bvnumber | BV049636893 |
| classification_rvk | QP 305 QP 600 QP 680 |
| classification_tum | WIR 000 |
| ctrlnum | (OCoLC)1437850874 (DE-599)BVBBV049636893 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV049636893 |
| illustrated | Illustrated |
| index_date | 2024-07-03T23:39:03Z |
| indexdate | 2024-07-20T07:27:15Z |
| institution | BVB |
| isbn | 9783031048340 9783031048319 |
| issn | 2366-8814 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034980602 |
| oclc_num | 1437850874 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | xv, 184 Seiten Illustrationen, Diagramme |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Springer Società Italiana di management |
| record_format | marc |
| series2 | International series in advanced management studies |
| spelling | Magnani, Giovanna Verfasser aut Marketing in culturally distant countries managing the 4Ps in cross-cultural contexts Giovanna Magnani Cham Springer [2022] Società Italiana di management © 2022 xv, 184 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier International series in advanced management studies 2366-8814 Marketing Cross-Cultural Management Emerging Markets and Globalization Diversity in the workplace International economic integration Globalization Kulturkontakt (DE-588)4033569-0 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s Kulturkontakt (DE-588)4033569-0 s DE-604 Erscheint auch als Online-Ausgabe 978-3-031-04832-6 |
| spellingShingle | Magnani, Giovanna Marketing in culturally distant countries managing the 4Ps in cross-cultural contexts Marketing Cross-Cultural Management Emerging Markets and Globalization Diversity in the workplace International economic integration Globalization Kulturkontakt (DE-588)4033569-0 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4033569-0 (DE-588)4125431-4 |
| title | Marketing in culturally distant countries managing the 4Ps in cross-cultural contexts |
| title_auth | Marketing in culturally distant countries managing the 4Ps in cross-cultural contexts |
| title_exact_search | Marketing in culturally distant countries managing the 4Ps in cross-cultural contexts |
| title_exact_search_txtP | Marketing in culturally distant countries managing the 4Ps in cross-cultural contexts |
| title_full | Marketing in culturally distant countries managing the 4Ps in cross-cultural contexts Giovanna Magnani |
| title_fullStr | Marketing in culturally distant countries managing the 4Ps in cross-cultural contexts Giovanna Magnani |
| title_full_unstemmed | Marketing in culturally distant countries managing the 4Ps in cross-cultural contexts Giovanna Magnani |
| title_short | Marketing in culturally distant countries |
| title_sort | marketing in culturally distant countries managing the 4ps in cross cultural contexts |
| title_sub | managing the 4Ps in cross-cultural contexts |
| topic | Marketing Cross-Cultural Management Emerging Markets and Globalization Diversity in the workplace International economic integration Globalization Kulturkontakt (DE-588)4033569-0 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Marketing Cross-Cultural Management Emerging Markets and Globalization Diversity in the workplace International economic integration Globalization Kulturkontakt Internationales Marketing |
| work_keys_str_mv | AT magnanigiovanna marketinginculturallydistantcountriesmanagingthe4psincrossculturalcontexts |