Entrepreneurial marketing: how to develop customer demand
Using marketing to create a new business with radically new ideas -- Identifying an application and market -- Identifying the market: segmentation and positioning to maximise the value of the product application -- Adoption, diffusion, and understanding lead customers -- Important competitive and ma...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Milton Park, Abingdon, Oxon ; New York, NY
Routledge
2021
|
| Edition: | 3rd edition |
| Subjects: | |
| Online Access: | UPA01 Volltext |
| Summary: | Using marketing to create a new business with radically new ideas -- Identifying an application and market -- Identifying the market: segmentation and positioning to maximise the value of the product application -- Adoption, diffusion, and understanding lead customers -- Important competitive and market considerations -- Market research -- The customer development process -- Developing a marketing and sales programme -- The role of sales in customer development -- Developing the new firm's marketing and sales capabilities. |
| Physical Description: | 1 Online-Ressource (xiv, 163 Seiten) Diagramme |
| ISBN: | 9781003010197 |
| DOI: | 10.4324/9781003010197 |
Staff View
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| index_date | 2024-07-03T23:38:58Z |
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| isbn | 9781003010197 |
| language | English |
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| spelling | Nijssen, E. J. 1963- Verfasser (DE-588)17129405X aut Entrepreneurial marketing how to develop customer demand Edwin J. Nijssen 3rd edition Milton Park, Abingdon, Oxon ; New York, NY Routledge 2021 1 Online-Ressource (xiv, 163 Seiten) Diagramme txt rdacontent c rdamedia cr rdacarrier Using marketing to create a new business with radically new ideas -- Identifying an application and market -- Identifying the market: segmentation and positioning to maximise the value of the product application -- Adoption, diffusion, and understanding lead customers -- Important competitive and market considerations -- Market research -- The customer development process -- Developing a marketing and sales programme -- The role of sales in customer development -- Developing the new firm's marketing and sales capabilities. Unternehmensgründung / (DE-627)091396514 / (DE-2867)12070-5 Verkauf / (DE-627)09139743X / (DE-2867)19139-2 Produktentwicklung / (DE-627)632284846 / (DE-2867)27795-0 Marketingmanagement / (DE-627)091376319 / (DE-2867)12770-5 New products / Marketing Marketing / Management Entrepreneurship Small business marketing BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Entrepreneurship BUSINESS & ECONOMICS / New Business Enterprises Erscheint auch als Druck-Ausgabe, Hardcover 978-0-367-44531-7 Erscheint auch als Druck-Ausgabe, Paperback 978-0-367-44532-4 https://doi.org/10.4324/9781003010197 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Nijssen, E. J. 1963- Entrepreneurial marketing how to develop customer demand |
| title | Entrepreneurial marketing how to develop customer demand |
| title_auth | Entrepreneurial marketing how to develop customer demand |
| title_exact_search | Entrepreneurial marketing how to develop customer demand |
| title_exact_search_txtP | Entrepreneurial marketing how to develop customer demand |
| title_full | Entrepreneurial marketing how to develop customer demand Edwin J. Nijssen |
| title_fullStr | Entrepreneurial marketing how to develop customer demand Edwin J. Nijssen |
| title_full_unstemmed | Entrepreneurial marketing how to develop customer demand Edwin J. Nijssen |
| title_short | Entrepreneurial marketing |
| title_sort | entrepreneurial marketing how to develop customer demand |
| title_sub | how to develop customer demand |
| url | https://doi.org/10.4324/9781003010197 |
| work_keys_str_mv | AT nijssenej entrepreneurialmarketinghowtodevelopcustomerdemand |