Strategic management in the media: theory to practice
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; Thousand Oaks, California ; New Delhi ; Singapore
SAGE
[2024]
|
| Edition: | Third edition |
| Subjects: | |
| Item Description: | Literaturverzeichnis: Seite 240-255 |
| Physical Description: | xvii, 262 Seiten Diagramme |
| ISBN: | 9781529773699 |
Staff View
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Record in the Search Index
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| discipline | Allgemeines Soziologie Wirtschaftswissenschaften |
| discipline_str_mv | Allgemeines Soziologie Wirtschaftswissenschaften |
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| id | DE-604.BV049630912 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:38:23Z |
| indexdate | 2024-11-29T11:02:27Z |
| institution | BVB |
| isbn | 9781529773699 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034974742 |
| oclc_num | 1416941383 |
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| owner | DE-188 DE-M347 |
| owner_facet | DE-188 DE-M347 |
| physical | xvii, 262 Seiten Diagramme |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | SAGE |
| record_format | marc |
| spelling | Küng, Lucy 1958- Verfasser (DE-588)135727634 aut Strategic management in the media theory to practice Lucy Küng Third edition London ; Thousand Oaks, California ; New Delhi ; Singapore SAGE [2024] xvii, 262 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Literaturverzeichnis: Seite 240-255 Management (DE-588)4037278-9 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Medienökonomie (DE-588)4623124-9 gnd rswk-swf Strategisches Management / (DE-627)091393116 / (DE-2867)18029-0 Medienökonomik / (DE-627)091376955 / (DE-2867)18928-1 Mass media / Management Strategic planning Massenmedien (DE-588)4037877-9 s Medienökonomie (DE-588)4623124-9 s Management (DE-588)4037278-9 s DE-604 |
| spellingShingle | Küng, Lucy 1958- Strategic management in the media theory to practice Management (DE-588)4037278-9 gnd Massenmedien (DE-588)4037877-9 gnd Medienökonomie (DE-588)4623124-9 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4037877-9 (DE-588)4623124-9 |
| title | Strategic management in the media theory to practice |
| title_auth | Strategic management in the media theory to practice |
| title_exact_search | Strategic management in the media theory to practice |
| title_exact_search_txtP | Strategic management in the media theory to practice |
| title_full | Strategic management in the media theory to practice Lucy Küng |
| title_fullStr | Strategic management in the media theory to practice Lucy Küng |
| title_full_unstemmed | Strategic management in the media theory to practice Lucy Küng |
| title_short | Strategic management in the media |
| title_sort | strategic management in the media theory to practice |
| title_sub | theory to practice |
| topic | Management (DE-588)4037278-9 gnd Massenmedien (DE-588)4037877-9 gnd Medienökonomie (DE-588)4623124-9 gnd |
| topic_facet | Management Massenmedien Medienökonomie |
| work_keys_str_mv | AT kunglucy strategicmanagementinthemediatheorytopractice |