Simplicity is a hard thing. As the legendary Jony Ive, Apple's former Chief Design Officer, once said, the challenge is "to solve incredibly complex problems and make their resolution appear inevitable and incredibly simple". Today, as technology becomes more complex than we can proce...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Møller, Jin Kang (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	[Erscheinungsort nicht ermittelbar] Marshall Cavendish Business 2022
Schlagworte:	Organizational change Simplicity Creative thinking Electronic books
Online-Zugang:	Inhaltsverzeichnis
Zusammenfassung:	Simplicity is a hard thing. As the legendary Jony Ive, Apple's former Chief Design Officer, once said, the challenge is "to solve incredibly complex problems and make their resolution appear inevitable and incredibly simple". Today, as technology becomes more complex than we can process, how do we hold on to that precious thread of simplicity? How do we design products and systems that are human-centred? How do we put innovation back in our own hands, even as we drive radical digital transformation? The Simplicity Playbook for Innovators shows the way. It introduces five strategic shifts that will transform the way you look at your business - from customer research to product/service development. In each strategic shift, you will find a wealth of practical tools that have been applied and tested, particularly in legacy companies dealing with complex processes and systems. When we focus on simplicity instead of innovation-for-the-sake-of-innovation, customers love the experience. With this illuminating step-by-step guide, you will rediscover how to focus on what really matters for your business, and learn the methods to create experiences that win customers' hearts. Cover -- Title page -- Verso page -- Contents -- Introduction -- Part I-Why simplicity -- Chapter 1-Simplicity leads to innovation -- Chapter 2-Simplicity is everyone's job -- Part II-How to simplify -- Chapter 3-Get fuelled by empathy -- Chapter 4-Dance with complexity -- Chapter 5-Focus -- Chapter 6-Speak human -- Chapter 7-Design lovable experiences -- Part III-Make it happen -- Chapter 8-How to start -- Chapter 9-How to influence people -- Chapter 10-How to change culture and scale -- Conclusion-Design is the game that matters -- Simplicity Index Cards -- Notes -- Acknowledgements -- About the author -- Back cover.
Beschreibung:	287 Seiten Illustrationen
ISBN:	9789814893268