Strategic marketing: planning and control
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam [u.a.]
Butterworth-Heinemann
2008
|
| Edition: | third edition |
| Subjects: | |
| Online Access: | DE-573 Volltext |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (xv, 332 Seiten) graph. Darst. |
| ISBN: | 9780080561219 |
| DOI: | 10.4324/9780080561219 |
Staff View
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| doi_str_mv | 10.4324/9780080561219 |
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| format | Electronic eBook |
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| id | DE-604.BV049613182 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:36:29Z |
| indexdate | 2024-07-20T04:36:23Z |
| institution | BVB |
| isbn | 9780080561219 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034957345 |
| oclc_num | 1430764695 |
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| owner | DE-573 |
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| physical | 1 Online-Ressource (xv, 332 Seiten) graph. Darst. |
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| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| spelling | Drummond, Graeme Verfasser aut Strategic marketing planning and control Graeme Drummond ; John Ensor ; Ruth Ashford third edition Amsterdam [u.a.] Butterworth-Heinemann 2008 1 Online-Ressource (xv, 332 Seiten) graph. Darst. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Marketing / Management Marketing / Planning Marketing Management Marketing Planning Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s b DE-604 Ensor, John Verfasser aut Ashford, Ruth Verfasser aut Erscheint auch als Druck-Ausgabe https://doi.org/10.4324/9780080561219 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Drummond, Graeme Ensor, John Ashford, Ruth Strategic marketing planning and control Marketing / Management Marketing / Planning Marketing Management Marketing Planning Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 |
| title | Strategic marketing planning and control |
| title_auth | Strategic marketing planning and control |
| title_exact_search | Strategic marketing planning and control |
| title_exact_search_txtP | Strategic marketing planning and control |
| title_full | Strategic marketing planning and control Graeme Drummond ; John Ensor ; Ruth Ashford |
| title_fullStr | Strategic marketing planning and control Graeme Drummond ; John Ensor ; Ruth Ashford |
| title_full_unstemmed | Strategic marketing planning and control Graeme Drummond ; John Ensor ; Ruth Ashford |
| title_short | Strategic marketing |
| title_sort | strategic marketing planning and control |
| title_sub | planning and control |
| topic | Marketing / Management Marketing / Planning Marketing Management Marketing Planning Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing / Management Marketing / Planning Marketing Management Marketing Planning Marketing Strategisches Management |
| url | https://doi.org/10.4324/9780080561219 |
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