Strategic marketing: planning and control
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Butterworth-Heinemann
2008
|
| Ausgabe: | third edition |
| Schlagworte: | |
| Online-Zugang: | DE-573 URL des Erstveröffentlichers |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xv, 332 Seiten) graph. Darst. |
| ISBN: | 9780080561219 |
| DOI: | 10.4324/9780080561219 |
Internformat
MARC
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| 245 | 1 | 0 | |a Strategic marketing |b planning and control |c Graeme Drummond ; John Ensor ; Ruth Ashford |
| 250 | |a third edition | ||
| 264 | 1 | |a Amsterdam [u.a.] |b Butterworth-Heinemann |c 2008 | |
| 300 | |a 1 Online-Ressource (xv, 332 Seiten) |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing / Management | |
| 650 | 4 | |a Marketing / Planning | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Marketing |x Planning | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Ensor, John |e Verfasser |4 aut | |
| 700 | 1 | |a Ashford, Ruth |e Verfasser |4 aut | |
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Datensatz im Suchindex
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| author | Drummond, Graeme Ensor, John Ashford, Ruth |
| author_facet | Drummond, Graeme Ensor, John Ashford, Ruth |
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| author_sort | Drummond, Graeme |
| author_variant | g d gd j e je r a ra |
| building | Verbundindex |
| bvnumber | BV049613182 |
| callnumber-first | H - Social Science |
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| callnumber-raw | HF5415.135 |
| callnumber-search | HF5415.135 |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| collection | ZDB-7-TFC |
| ctrlnum | (OCoLC)1430764695 (DE-599)BVBBV049613182 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.4324/9780080561219 |
| edition | third edition |
| format | Electronic eBook |
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| id | DE-604.BV049613182 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:36:29Z |
| indexdate | 2024-07-20T04:36:23Z |
| institution | BVB |
| isbn | 9780080561219 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034957345 |
| oclc_num | 1430764695 |
| open_access_boolean | |
| owner | DE-573 |
| owner_facet | DE-573 |
| physical | 1 Online-Ressource (xv, 332 Seiten) graph. Darst. |
| psigel | ZDB-7-TFC |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| spelling | Drummond, Graeme Verfasser aut Strategic marketing planning and control Graeme Drummond ; John Ensor ; Ruth Ashford third edition Amsterdam [u.a.] Butterworth-Heinemann 2008 1 Online-Ressource (xv, 332 Seiten) graph. Darst. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Marketing / Management Marketing / Planning Marketing Management Marketing Planning Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s b DE-604 Ensor, John Verfasser aut Ashford, Ruth Verfasser aut Erscheint auch als Druck-Ausgabe https://doi.org/10.4324/9780080561219 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Drummond, Graeme Ensor, John Ashford, Ruth Strategic marketing planning and control Marketing / Management Marketing / Planning Marketing Management Marketing Planning Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 |
| title | Strategic marketing planning and control |
| title_auth | Strategic marketing planning and control |
| title_exact_search | Strategic marketing planning and control |
| title_exact_search_txtP | Strategic marketing planning and control |
| title_full | Strategic marketing planning and control Graeme Drummond ; John Ensor ; Ruth Ashford |
| title_fullStr | Strategic marketing planning and control Graeme Drummond ; John Ensor ; Ruth Ashford |
| title_full_unstemmed | Strategic marketing planning and control Graeme Drummond ; John Ensor ; Ruth Ashford |
| title_short | Strategic marketing |
| title_sort | strategic marketing planning and control |
| title_sub | planning and control |
| topic | Marketing / Management Marketing / Planning Marketing Management Marketing Planning Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing / Management Marketing / Planning Marketing Management Marketing Planning Marketing Strategisches Management |
| url | https://doi.org/10.4324/9780080561219 |
| work_keys_str_mv | AT drummondgraeme strategicmarketingplanningandcontrol AT ensorjohn strategicmarketingplanningandcontrol AT ashfordruth strategicmarketingplanningandcontrol |