APA (7th ed.) Citation

Drummond, G., Ensor, J., & Ashford, R. (2008). Strategic marketing: Planning and control (third edition.). Butterworth-Heinemann. https://doi.org/10.4324/9780080561219

Chicago Style (17th ed.) Citation

Drummond, Graeme, John Ensor, and Ruth Ashford. Strategic Marketing: Planning and Control. third edition. Amsterdam [u.a.]: Butterworth-Heinemann, 2008. https://doi.org/10.4324/9780080561219.

MLA (9th ed.) Citation

Drummond, Graeme, et al. Strategic Marketing: Planning and Control. third edition. Butterworth-Heinemann, 2008. https://doi.org/10.4324/9780080561219.