The role of brands in an era of over-information:
"This book intends to provide knowledge and skills so the readers could understand the digital branding process, and its implications in choosing products, services or organizations. It is also intended that the book contribute to the development and consolidation of recent concepts linked with...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global
[2023]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES)
Premier reference source |
| Schlagworte: | |
| Zusammenfassung: | "This book intends to provide knowledge and skills so the readers could understand the digital branding process, and its implications in choosing products, services or organizations. It is also intended that the book contribute to the development and consolidation of recent concepts linked with branding and over-information, providing also practical cases where these concepts show their relevance"-- |
| Beschreibung: | xv, 257 Seiten Illustrationen |
| ISBN: | 9781668483510 1668483513 9781668483527 |
| ISSN: | 2327-5502 |
Internformat
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| 653 | 0 | |a Branding (Marketing) | |
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| issn | 2327-5502 |
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| spelling | The role of brands in an era of over-information Ricardo Fontes Correia, Dominyka Venciūtė, Bruno Miguel Sousa Hershey PA, USA IGI Global [2023] © 2023 xv, 257 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) 2327-5502 Premier reference source "This book intends to provide knowledge and skills so the readers could understand the digital branding process, and its implications in choosing products, services or organizations. It is also intended that the book contribute to the development and consolidation of recent concepts linked with branding and over-information, providing also practical cases where these concepts show their relevance"-- Branding (Marketing) Marketing / Technological innovations Information overload (DE-588)4143413-4 Aufsatzsammlung gnd-content Correia, Ricardo Fontes 1978- (DE-588)1059705672 edt Venciūtė, Dominyka 1990- (DE-588)1315026813 edt Sousa, Bruno (DE-588)1220110191 edt Erscheint auch als Online-Ausgabe 9781668483534 |
| spellingShingle | The role of brands in an era of over-information |
| subject_GND | (DE-588)4143413-4 |
| title | The role of brands in an era of over-information |
| title_auth | The role of brands in an era of over-information |
| title_exact_search | The role of brands in an era of over-information |
| title_exact_search_txtP | The role of brands in an era of over-information |
| title_full | The role of brands in an era of over-information Ricardo Fontes Correia, Dominyka Venciūtė, Bruno Miguel Sousa |
| title_fullStr | The role of brands in an era of over-information Ricardo Fontes Correia, Dominyka Venciūtė, Bruno Miguel Sousa |
| title_full_unstemmed | The role of brands in an era of over-information Ricardo Fontes Correia, Dominyka Venciūtė, Bruno Miguel Sousa |
| title_short | The role of brands in an era of over-information |
| title_sort | the role of brands in an era of over information |
| topic_facet | Aufsatzsammlung |
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