Social media and online consumer decision making in the fashion industry:
"The main objective of the proposed book is to force relevant businesses in the current sector to take advantage of the use of social media communication technologies for improving their marketing strategies. Web-based social media tools are pertinent for businesses to energize their core compe...
Saved in:
| Other Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hershey, PA
IGI Global
[2023]
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES)
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Summary: | "The main objective of the proposed book is to force relevant businesses in the current sector to take advantage of the use of social media communication technologies for improving their marketing strategies. Web-based social media tools are pertinent for businesses to energize their core competencies and capabilities. Thus, this book will aim to discuss how the fashion businesses can benefit from the social media innovation approaches in digital environment"-- |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XX, 393 Seiten |
| ISBN: | 9781668487532 9781668487549 |
Staff View
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| 653 | 0 | |a Fashion merchandising | |
| 653 | 0 | |a Clothing trade / Marketing | |
| 653 | 0 | |a Social media | |
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| discipline | Kunstgeschichte Wirtschaftswissenschaften |
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| id | DE-604.BV049607264 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:35:41Z |
| indexdate | 2024-07-20T07:25:14Z |
| institution | BVB |
| isbn | 9781668487532 9781668487549 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034951546 |
| oclc_num | 1437838183 |
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| owner | DE-11 |
| owner_facet | DE-11 |
| physical | XX, 393 Seiten |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) |
| spelling | Social media and online consumer decision making in the fashion industry Theodore Tarnanidis, Eyridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis Hershey, PA IGI Global [2023] © 2023 XX, 393 Seiten txt rdacontent n rdamedia nc rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) Includes bibliographical references and index "The main objective of the proposed book is to force relevant businesses in the current sector to take advantage of the use of social media communication technologies for improving their marketing strategies. Web-based social media tools are pertinent for businesses to energize their core competencies and capabilities. Thus, this book will aim to discuss how the fashion businesses can benefit from the social media innovation approaches in digital environment"-- Fashion merchandising Clothing trade / Marketing Social media Tarnanidis, Theodore 1977- (DE-588)1167980980 edt Papachristou, Eyridiki 1975- edt Karypidis, Michail 1975- edt Ismyrlis, Vasileios 1971- (DE-588)1300494816 edt Erscheint auch als Online-Ausgabe 9781668487556 http://www.gbv.de/dms/bowker/toc/9781668487532.pdf 2023-08-28 Aggregator Inhaltsverzeichnis |
| spellingShingle | Social media and online consumer decision making in the fashion industry |
| title | Social media and online consumer decision making in the fashion industry |
| title_auth | Social media and online consumer decision making in the fashion industry |
| title_exact_search | Social media and online consumer decision making in the fashion industry |
| title_exact_search_txtP | Social media and online consumer decision making in the fashion industry |
| title_full | Social media and online consumer decision making in the fashion industry Theodore Tarnanidis, Eyridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis |
| title_fullStr | Social media and online consumer decision making in the fashion industry Theodore Tarnanidis, Eyridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis |
| title_full_unstemmed | Social media and online consumer decision making in the fashion industry Theodore Tarnanidis, Eyridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis |
| title_short | Social media and online consumer decision making in the fashion industry |
| title_sort | social media and online consumer decision making in the fashion industry |
| url | http://www.gbv.de/dms/bowker/toc/9781668487532.pdf |
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