Delivering the visitor experience how to create, manage and develop an unforgettable visitor experience at your museum - Mackay, Rachel (Facet Publishing, 2023)
Title from publisher's bibliographic system (viewed on 15 Dec 2023)
Part 1: Creating the Visitor Experience -- 1: Recruiting Your Visitor Experience Team -- 2: Delivering a Great Induction -- 3: Volunteering and the Visitor Experience -- 4: Visitor Journey Mapping -- 5: Ticketing, Capacities and Crowd Management -- Part 2: Managing the Visitor Experience -- 6: Operational Procedures -- 7: Performance Management -- 8: Emotion and the Visitor Experience -- 9: Guided Tours -- 10: Crisis Management -- Part 3: Developing the Visitor Experience -- 11: Advocating for the Visitor Experience -- 12: Measuring the Visitor Experience -- 13: Creating a Visitor Experience Strategy -- 14: Continuing Development and Engagement -- 15: Innovation and Visitor Experience Teams -- 16: Change Management -- Conclusion -- References and Further Reading -- Index