Consumer behavior in practice: strategic insights for the modern marketer
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
[2024]
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| Schlagworte: | |
| Online-Zugang: | DE-522 DE-B768 DE-634 DE-1043 DE-1102 DE-1046 DE-858 DE-Aug4 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-860 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-91 DE-19 DE-703 DE-706 DE-824 DE-739 URL des Erstveröffentlichers |
| Beschreibung: | 1 Online-Ressource (XXI, 267 Seiten) Illustrationen |
| ISBN: | 9783031509476 |
| DOI: | 10.1007/978-3-031-50947-6 |
Internformat
MARC
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Datensatz im Suchindex
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| author | Chan, Eugene Y. |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-031-50947-6 |
| format | Electronic eBook |
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| id | DE-604.BV049595360 |
| illustrated | Illustrated |
| index_date | 2024-07-03T23:33:50Z |
| indexdate | 2025-02-20T07:12:12Z |
| institution | BVB |
| isbn | 9783031509476 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034939942 |
| oclc_num | 1427317920 |
| open_access_boolean | |
| owner | DE-703 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-B768 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-573 DE-M347 DE-1102 DE-706 DE-739 DE-634 |
| owner_facet | DE-703 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-B768 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-573 DE-M347 DE-1102 DE-706 DE-739 DE-634 |
| physical | 1 Online-Ressource (XXI, 267 Seiten) Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2024 |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Springer |
| record_format | marc |
| spellingShingle | Chan, Eugene Y. Consumer behavior in practice strategic insights for the modern marketer Consumer Behavior Branding Market Research and Competitive Intelligence Marketing Consumer behavior Branding (Marketing) Marketing research Business intelligence Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4062644-1 |
| title | Consumer behavior in practice strategic insights for the modern marketer |
| title_alt | Consumer behaviour in Practice |
| title_auth | Consumer behavior in practice strategic insights for the modern marketer |
| title_exact_search | Consumer behavior in practice strategic insights for the modern marketer |
| title_exact_search_txtP | Consumer Behavior in Practice Strategic Insights for the Modern Marketer |
| title_full | Consumer behavior in practice strategic insights for the modern marketer Eugene Y. Chan |
| title_fullStr | Consumer behavior in practice strategic insights for the modern marketer Eugene Y. Chan |
| title_full_unstemmed | Consumer behavior in practice strategic insights for the modern marketer Eugene Y. Chan |
| title_short | Consumer behavior in practice |
| title_sort | consumer behavior in practice strategic insights for the modern marketer |
| title_sub | strategic insights for the modern marketer |
| topic | Consumer Behavior Branding Market Research and Competitive Intelligence Marketing Consumer behavior Branding (Marketing) Marketing research Business intelligence Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Consumer Behavior Branding Market Research and Competitive Intelligence Marketing Consumer behavior Branding (Marketing) Marketing research Business intelligence Verbraucherverhalten |
| url | https://doi.org/10.1007/978-3-031-50947-6 |
| work_keys_str_mv | AT chaneugeney consumerbehaviorinpracticestrategicinsightsforthemodernmarketer AT chaneugeney consumerbehaviourinpractice |