Sports, media, and society:
"Why does the sports media operate in the manner that it does and what impact do the audience and societal factors have on those decisions? This undergraduate textbook summarizes the various topics related to the interrelationship of sport, media, and society while providing both current/releva...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Champaign, IL
Human Kinetics
[2025]
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Summary: | "Why does the sports media operate in the manner that it does and what impact do the audience and societal factors have on those decisions? This undergraduate textbook summarizes the various topics related to the interrelationship of sport, media, and society while providing both current/relevant case studies along with the supporting theoretical/historical background"-- |
| Physical Description: | x, 325 Seiten Illustrationen |
| ISBN: | 9781718217591 |
Staff View
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CONTENTS Preface ix PART I 1 · Acknowledgments x SPORTS MEDIA BASICS Theoretical Foundation: Gatekeeping 2 The sports media has the opportunity to report on thousands of different stories and games each day, but only a select few will reach the audience. Through gatekeeping, the media has more power than many might realize. 2 History and Evolution of the Sports Media 8 Fans used to have to wait until the morning newspaper to get the latest sports news, but now everything is instantly at their fingertips thanks to the Internet. 3 Business of the Sports Media 17 The sports media is more than just broadcasting and reporting about the games. It is ultimately a big business involving multibillion-dollar deals between the media, leagues, teams, and players. 4 Case Study: NBC and the Olympics 25 In the United States, we don't really watch the Olympics; we watch NBC's version of the Olympics. How does NBC's coverage influence how we feel about the biggest sporting event in the world? 5 Case Study: Sports Illustrated 36 Once one of the biggest entities in sports journalism, Sports Illustrated has gone through ups and downs that reflect the changing world of sports media. 6 Social Media in Sports 45 The innovations that came with social media are likely known by most. However, the changes in the various professions in the sports media have led to new jobs, changed job descriptions, and required a new set of skills for those working in the field. PART II THE IMPACT OF TELEVISION 7 Theoretical Foundation: Agenda Setting 54 The stories on the front page of the newspaper or the lead
highlight on SportsCenter are often recognized as the most important of the day. But who makes those decisions? And what is the impact of those decisions on the audience? V
vi Contents 8 ABC Sports 60 Sports television had been on for decades, but ABC and the program Wide World of Sports turned televised sports into something that viewers couldn't miss. 9 ESPN 67 ESPN's debut in 1979 created a sports media powerhouse. It is nearly impossible to be a sports fan and not consume at least some of ESPN's content, but issues loom for the television sports leader. 10 Fox Sports 76 When Fox Sports acquired the television rights to NFL games in late 1993, the broadcasting of sports on television was about to change dramatically. Fox's technological innovations and financial investment changed how people expected to watch sports. 11 Case Study: League of Denial 82 ESPN and PBS agreed to jointly investigate concussions in the NFL, but ESPN pulled out just before the documentary was set to air. The question, even years later, is why. 12 Case Study: ESPN and the SEC Bias 90 Media outlets often get "obsessed" with stories, seemingly talking about the same teams, people, or events nonstop. For college football fans, watching ESPN has them wondering if the network favors one conference over the others. PART III SOCIAL ISSUES 13 Theoretical Foundation: Social Identity Theory 97 For some, being a fan of their favorite team is as much a part of their identity as their family background. The better the team, the better its fans might feel about themselves. 14 Theoretical Foundation: Framing 102 If a journalist repeatedly says that a specific game is important, does that automatically make it important? The way something is presented in the media can influence the
opinions of the audience regarding that topic. 15 Media Coverage of Race in Sports 106 The American sports media has reflected American society at large in its treatment of ethnic minorities. In both realms, progress has been made, but more is needed. 16 Case Study: Colin Kaepernick 115 In 2016, San Francisco 49ers quarterback Colin Kaepernick began protesting during the national anthem. The media and societal reaction caused a nationwide conversation about the intersection of sports, race, and politics. 17 Stick to Sports Following the election of Donald Trump as U.S. president in 2016, media members and athletes began to discuss political issues more openly on social media. The response from fans was often "stick to sports." 123
Contents 18 Media Coverage of Women's Sports 130 Fans of women's sports have often struggled to find the latest information about their favorite teams. For decades, the sports media focused almost exclusively on men's sports, seemingly ignoring the accomplishments of women athletes. 19 Case Study: U.S. Women's Soccer Team 140 Even while women's sports were generally ignored, One women's team started to gain traction nationally. The U.S. Women's Soccer Team brought in record viewership, world championships, and compelling stars—seemingly forcing the sports media to pay attention. 20 Women in the Sports Media 148 Sports journalists typically face long hours, challenging job circumstances, and early days of low pay. For women in the field, those struggles are often compounded by additional harassment, questions about their knowledge, and an increased scrutiny of their appearance. 21 Media Coverage of LGBTQ+ in Sports 157 Athletes in the LGBTQ+ community have begun making headlines in the sports world after many years of LGBTQ+ issues being considered taboo. While their success has made an impact on the field, the media's coverage of those topics hasn't always been accurate. 22 Case Study: Michael Sam 166 Michael Sam was once on track to be the first openly gay player to suit up in a regular-season NFL game. However, that never happened—and the media might be the main reason why. PART IV CRISIS COMMUNICATION 23 Theoretical Foundation: Crisis Communication 173 Sometimes things go wrong. How people and organizations defend themselves during a threat to their reputation can be an
important factor in how they publicly recover. 24 Case Study: Tiger Woods 179 For years, Tiger Woods was nearly unstoppable on the golf course. However, incidents off the course ultimately threatened to derail his promising career. 25 Case Study: Lance Armstrong 188 For a period in the 2000s, Lance Armstrong was one of the biggest stars in sports. However, as he was winning races there were whispers that his victories were boosted by performance enhancing drugs. 26 Case Study: LeBron James and The Decision 196 In 2010, LeBron James announced on ESPN that he was "taking my talents to South Beach." What should have been a celebratory day for James turned into a public relations nightmare for the basketball star and the television network. 27 Case Study: Death of Kobe Bryant When Kobe Bryant died in a helicopter accident in 2020,.media outlets rushed to be the first to report the story. However, in their rush to be first, many got the details wrong. 205 vii
viii Contents 28 Case Study: Houston Astros Cheating Scandal 214 In 2019, it was revealed that the Houston Astros had been engaged in an elaborate cheating plot when they won the World Series a few seasons earlier. The team's crisis communication during this time was a textbook case of what not to do. PART V EMERGING TRENDS IN SPORTS, MEDIA, AND SOCIETY 29 Theoretical Foundation: Two-Step Flow and Weak Ties 223 For years, information was passed from influential people to an audience through personal connections. This process has evolved due to social media, meaning that now anyone can be an influencer. 30 Team and Player Media 228 Fans used to rely on newspapers and television to get their news, but now teams and players are creating their own content that can be delivered directly to the fans. This begs the question: If teams can give this news themselves, why do we need the traditional media? 31 Lasting Impact of COVID-19 236 The COVID-19 pandemic caused many to reassess their-traditional routines in an attempt to stay healthy. The sports world was no different—and several years later, much to the dismay of some journalists, many of those changes are still in place. 32 Mental Health 246 While a broken bone can be easy to diagnose, athletes battling mental health struggles have been harder to recognize. A new generation of athletes have brought the mental health conversation to the forefront. 33 Esports 253 While millions of people will watch the Super Bowl, even more watch the League of Legends World Championships. Perhaps the fastest-growing area of sports is competitive
video gaming, and the sports media is attempting to figure out where and how to report on these gamers. 34 Sports Betting 261 For hundreds of years, sports leagues did their best to distance themselves from gambling. However, as laws throughout the United States have changed, sports betting has become almost impossible for fans to ignore. References 271 · Index 312 · About the Author 325 |
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| contents | Theoretical foundation : gatekeeping -- History and evolution of the sports media -- Business of the sports media -- Case Study : NBC and The Olympics -- Case Study : Sports Illustrated -- Social media in sports -- Theoretical foundation : agenda setting -- ABC Sports -- ESPN -- Fox Sports -- Case study : league of denial -- Case study : "SEC bias" -- Theoretical foundation : social identity theory -- Theoretical foundation : framing -- Media coverage of race in sports -- Case study : Colin Kaepernick -- Case study : "stick to sports" -- Media coverage of women's sports -- Case study : U.S. Women's Soccer Team -- Women in the sports media -- Coverage of LGBTQ+ in sports -- Case study : Michael Sam -- Theoretical foundation : crisis communications -- Case study : Tiger Woods -- Case study : Lance Armstrong -- Case study : LeBron James and the decision -- Case study : death of Kobe Bryant |
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