Multichannel business: a challenge for commerce - surprisingly simple for customers
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
München
Foryouandyourcustomers
May 2015
|
| Edition: | First Edition |
| Subjects: | |
| Online Access: | Inhaltstext Inhaltsverzeichnis |
| Physical Description: | 144 Seiten Illustrationen, Diagramme 25 cm |
| ISBN: | 9783981623413 |
Staff View
MARC
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| 653 | |a Marketing | ||
| 653 | |a Customer retention | ||
| 653 | |a Sales strategies | ||
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Record in the Search Index
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| adam_text |
TABLE OF CONTENTS
1. WELCOME TO MULTICHANNEL REALITY 10
2. THE MODEL USED FOR MULTICHANNEL BUSINESS 34
3. WHY DO CUSTOMERS BUY AND HOW DO THEY REMAIN INTERESTED
IN THE LONG TERM? 62
4. WHAT ROLE DOES PRODUCT INFORMATION
PLAY IN YOUR
MULTICHANNEL BUSINESS? 80
5. HOW DOES HAVING AN OVERVIEW OF CHANNELS LEAD TO
A BETTER MULTICHANNEL BUSINESS? 98
6. WHICH SYSTEMS CAN SUPPORT YOUR MULTICHANNEL BUSINESS? 118
REFERENCES AND IMAGE CREDITS 139 / AUTHOR 140 / PUBLISHER 141 /
ACKNOWLEDGEMENTS 142 / PUBLISHING INFORMATION 143
HTTP://D-NB.INFO/107038755X |
| adam_txt |
TABLE OF CONTENTS
1. WELCOME TO MULTICHANNEL REALITY 10
2. THE MODEL USED FOR MULTICHANNEL BUSINESS 34
3. WHY DO CUSTOMERS BUY AND HOW DO THEY REMAIN INTERESTED
IN THE LONG TERM? 62
4. WHAT ROLE DOES PRODUCT INFORMATION
PLAY IN YOUR
MULTICHANNEL BUSINESS? 80
5. HOW DOES HAVING AN OVERVIEW OF CHANNELS LEAD TO
A BETTER MULTICHANNEL BUSINESS? 98
6. WHICH SYSTEMS CAN SUPPORT YOUR MULTICHANNEL BUSINESS? 118
REFERENCES AND IMAGE CREDITS 139 / AUTHOR 140 / PUBLISHER 141 /
ACKNOWLEDGEMENTS 142 / PUBLISHING INFORMATION 143
HTTP://D-NB.INFO/107038755X |
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| dewey-full | 658.87 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.87 |
| dewey-search | 658.87 |
| dewey-sort | 3658.87 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| spelling | Möller, Jonathan Verfasser (DE-588)1051450705 aut Multichannel business a challenge for commerce - surprisingly simple for customers Jonathan Möller ; [Translation from German into English SimulTrans, Dublin, Ireland] First Edition München Foryouandyourcustomers May 2015 144 Seiten Illustrationen, Diagramme 25 cm txt rdacontent n rdamedia nc rdacarrier Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd rswk-swf Hardback Multichannel Crosschannel Omnichannel Commerce Sales Marketing Customer retention Sales strategies 650 1785: Hardcover, Softcover / Wirtschaft/Werbung, Marketing Mehrgleisiger Vertrieb (DE-588)4725388-5 s DE-604 SimulTrans, Dublin, Ireland Sonstige oth X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=5226123&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034930825&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Möller, Jonathan Multichannel business a challenge for commerce - surprisingly simple for customers Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd |
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| title | Multichannel business a challenge for commerce - surprisingly simple for customers |
| title_auth | Multichannel business a challenge for commerce - surprisingly simple for customers |
| title_exact_search | Multichannel business a challenge for commerce - surprisingly simple for customers |
| title_exact_search_txtP | Multichannel business a challenge for commerce - surprisingly simple for customers |
| title_full | Multichannel business a challenge for commerce - surprisingly simple for customers Jonathan Möller ; [Translation from German into English SimulTrans, Dublin, Ireland] |
| title_fullStr | Multichannel business a challenge for commerce - surprisingly simple for customers Jonathan Möller ; [Translation from German into English SimulTrans, Dublin, Ireland] |
| title_full_unstemmed | Multichannel business a challenge for commerce - surprisingly simple for customers Jonathan Möller ; [Translation from German into English SimulTrans, Dublin, Ireland] |
| title_short | Multichannel business |
| title_sort | multichannel business a challenge for commerce surprisingly simple for customers |
| title_sub | a challenge for commerce - surprisingly simple for customers |
| topic | Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd |
| topic_facet | Mehrgleisiger Vertrieb |
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