Research handbook on the law and economics of trademark law:
"This discerning and detailed Research Handbook examines the law of trademarks, unfair competition, and dilution from a variety of law and economics perspectives. With a comprehensive exploration of trademarks and trademark law, it provides an excellent illustration of the analytical diversity...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK ; Northampton, MA, USa
Edward Elgar Publishing
[2023]
|
| Schriftenreihe: | Research handbooks in law and economics
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "This discerning and detailed Research Handbook examines the law of trademarks, unfair competition, and dilution from a variety of law and economics perspectives. With a comprehensive exploration of trademarks and trademark law, it provides an excellent illustration of the analytical diversity that the law and economics approach can bring to legal issues. The Research Handbook investigates the law and economics of trademark enforcement and of alternative enforcement mechanisms. With chapters exploring the strengths, weaknesses, and insights of law and economics as applied to trademark law generally, this Research Handbook revisits and expands some of the leading law and economics analyses of trademark law. Chapters also include a series of case studies that examine the law and economics of trademark protection in specific industries or through specific trademark doctrine. Meticulously written by internationally renowned experts in the field, this Research Handbook will prove to be a useful resource for academics interested in law, business, and marketing. Trademark law professionals and practitioners will also find this to be a beneficial read"-- |
| Beschreibung: | xxii, 443 Seiten 24 cm |
| ISBN: | 9781786430465 1786430460 |
Internformat
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Datensatz im Suchindex
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| adam_text |
Contents List of contributors Table of cases Table of legislation, treatises and restatements vii viii xix Introduction to the Research Handbook on the Law and Economics of Trademark Law Glynn S. Lunney, Jr. PART I 1 CONCEPTUAL FRAMEWORKS 1 An introduction to the law and economics of trademarks Glynn S. Lunney, Jr. 5 2 The economic foundations of European dilution law Ilanah Fhima 37 3 Trademarks and supply chains: the costs and benefits of organisational flexibility 59 Andrew Griffiths 4 Do trademarks reduce search costs in the age of information? Christine Haight Farley 92 LEGAL AND ALTERNATIVE ENFORCEMENT MECHANISMS PART II 5 Administrative revocation in trademark law Saurabh Vishnubhakat 122 6 Revisiting the viability of shaming trademark bullies Leah Chan Grinvald 140 7 “It’s how you made us feel”: consumer investment theory explains the toppling of racist brands 153 Deborah R. Gerhardt PART III CASE STUDIES 8 Cultural heritage branding: societal costs and benefits Martin Senftleben 178 9 Trademark theory in an antitrust case: FTC v. 1-800 Contacts Rebecca Tushnet 194 v
vi Research handbook on the law and economics of trademark law 10 Collegiality costs: trademark scarcity and craft beer’s politeness problem Zahr Said 213 11 Fanmarks Betsy Rosenblatt 248 12 Trade dress functionality: complex trade-offs between competing economic considerations Apostolos G. Chronopoulos 280 13 Informational capacity, regulation, and certification marks David A. Simon 307 14 Trademarks, trade dress, and the patient costs of pharmaceutical branding Sam F. Halabi 343 15 The comparative law and economics of counterfeits and post-sale confusion Peter K. Yu 363 PART IV REMEDIES 16 The disgorgement remedy of US trademark law Pamela Samuelson and Mark P. Gergen 387 17 The path of the trademark injunction Jake Linford 403 Index 432 |
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| isbn | 9781786430465 1786430460 |
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| spelling | Research handbook on the law and economics of trademark law edited by Glynn S. Lunney, Jr. (Texas A&M University School of Law, USA) Cheltenham, UK ; Northampton, MA, USa Edward Elgar Publishing [2023] xxii, 443 Seiten 24 cm txt rdacontent n rdamedia nc rdacarrier Research handbooks in law and economics "This discerning and detailed Research Handbook examines the law of trademarks, unfair competition, and dilution from a variety of law and economics perspectives. With a comprehensive exploration of trademarks and trademark law, it provides an excellent illustration of the analytical diversity that the law and economics approach can bring to legal issues. The Research Handbook investigates the law and economics of trademark enforcement and of alternative enforcement mechanisms. With chapters exploring the strengths, weaknesses, and insights of law and economics as applied to trademark law generally, this Research Handbook revisits and expands some of the leading law and economics analyses of trademark law. Chapters also include a series of case studies that examine the law and economics of trademark protection in specific industries or through specific trademark doctrine. Meticulously written by internationally renowned experts in the field, this Research Handbook will prove to be a useful resource for academics interested in law, business, and marketing. Trademark law professionals and practitioners will also find this to be a beneficial read"-- Internationales Handelsrecht (DE-588)4027429-9 gnd rswk-swf Trademarks / Law and legislation / Economic aspects (DE-588)4143413-4 Aufsatzsammlung gnd-content Internationales Handelsrecht (DE-588)4027429-9 s DE-604 Lunney, Glynn S. Jr. (DE-588)171918770 edt Erscheint auch als Online-Ausgabe 978-1-78643-047-2 Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034928382&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Research handbook on the law and economics of trademark law |
| title_auth | Research handbook on the law and economics of trademark law |
| title_exact_search | Research handbook on the law and economics of trademark law |
| title_exact_search_txtP | Research handbook on the law and economics of trademark law |
| title_full | Research handbook on the law and economics of trademark law edited by Glynn S. Lunney, Jr. (Texas A&M University School of Law, USA) |
| title_fullStr | Research handbook on the law and economics of trademark law edited by Glynn S. Lunney, Jr. (Texas A&M University School of Law, USA) |
| title_full_unstemmed | Research handbook on the law and economics of trademark law edited by Glynn S. Lunney, Jr. (Texas A&M University School of Law, USA) |
| title_short | Research handbook on the law and economics of trademark law |
| title_sort | research handbook on the law and economics of trademark law |
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