The plattform business navigator: the strategies behind the most successful platform companies
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson
2024
|
| Edition: | First edition |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | xxiii, 271 Seiten Illustrationen |
| ISBN: | 9781292466187 |
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Contents XV xvii xix About the Authors Foreword Preface PARTI WHAT IS VIRTUAL REALITY? CHAPTER 1 5 Introduction to Virtual Reality 6 Defining Virtual Reality 6 Five Key Elements of the Virtual Reality Experience 6 Key Elements i and 2: The Participants and the Creators 7 8 Key Elementg: Virtual World Key Element 4: Immersion 12 Key Element 5: Interactivity 16 16 Combining the Elements Virtual Reality Paradigms 18 Virtual Reality, Telepresence, Augmented Reality, and Cyberspace 20 Artificial Reality 20 21 21 22 Virtual Virtual World and Virtual Environment Cyberspace Augmented Reality 24 28 Telepresence A History of Virtual Reality: Where Did Virtual Reality Technology Come From? 58 58 Chapter Summary Terminology: Tip of the Iceberg
viii I CONTENTS CHAPTER 2 61 VR: The Medium 61 63 65 65 72 72 74 80 81 81 82 87 88 92 94 100 Communicating Through a Medium A Medium’s Content: A Virtual World Suitability of Virtual Worlds for a Particular Medium Communication: Conveyance of Ideas Common Issues of Human Communication Media The Interface to the Virtual World Language Authorship (Versus Creatorship) What Is Special About Virtual Reality? The Study of the Medium of Virtual Reality Narrative: Immotivé Versus Interactive Form and Genre Experience Versus Information Virtual Reality: One of the Media of Attraction Capturing Virtual Reality Experiences Chapter Summary PART II VIRTUAL REALITY SYSTEMS CHAPTER 3 109 The Human in the Loop 109 111 112 114 117 118 129 142 148 154 158 159 160 Connecting the Human to the Simulation Human-Computer Interface Affordances Affordances in Virtual Reality The Human Perceptual System Sensation: The Physiological Side of Perception Visual Perception Aural Perception Haptic Perception Vestibular Perception Olfactory Perception Gustation Perception Cross-Sensory Effects and Virtual Reality
ix I CONTENTS 162 Presence and Embodiment: Seif-Perception Within the Virtual World 162 169 The Concept of Presence The Determinants and Responses of Presence 174 Measuring Presence Embodiment Increasing the “Reality” of the Virtual World 177 183 186 188 Breaking Presence: Things That Make the World Seem Less Real Chapter Summary CHAPTER 4 191 Input: Interfacing the Participant(s) With the Virtual World 193 Input Technologies 194 196 Active Versus Passive Inputs Continuous Versus Discrete Inputs 196 198 200 Bandwidth: Amount/Туре of Information Absolute Versus Relative Inputs (Frame of Reference) PhysicalVersus Virtual Inputs 201 207 226 226 234 249 252 255 Input Classifications Position-Tracking Technologies Using Inputs Within a Virtual Reality System Position Tracking the Body Physical Input Devices Body Posture and Gesture Recognition Speech Recognition (Audio Input) Chapter Summary CHAPTERS 259 Output: Interfacing the Virtual World With the Participant(s) 260 262 Visual Displays Properties ofVisual Displays 300 324 331 Visual Display Paradigms Nonocclusive (See-Through) Head-Based Displays Smartphone-Virtual Reality Head-Based Displays 335 Head-Based (Mounted) Projective Displays 338 342 Handheld Virtual Reality Summary ofVisual Display Paradigms
X I CONTENTS 343 344 353 357 360 368 368 374 380 384 385 386 387 388 388 394 396 Aural Displays Properties of Aural Displays Aural Display Paradigms Haptic Displays Properties of Haptic Displays Haptic Display Paradigms Tactile Haptic Displays End-Effector Displays Robotically Operated Shape Displays Passive Haptic Displays Mixed Displays 3D Hardcopy Summary of Haptic Displays Vestibular and Other Sensory Displays Vestibular Display Olfaction, Gustation, and Other Senses Chapter Summary chapter 6 399 Presenting the Virtual World 400 Representation of the Virtual World 404 Verisimilitude 409 Human Comprehension 417 Choosing a Mapping 420 Quantitative and Qualitative Representations 424 Representation Issues Related to VR 427 Visual Representation in VR 427 How Visuals Are Used in a VR Experience 431 Incorporation of the Real World 432 Aural Representation in VR 432 Features of Sound 434 How Sound Is Used in a VR Experience 439 Haptic Representation in VR 439 Features of Haptics 441 How Haptic Information Is Used in a VR Experience 446 Representation of Other Senses 446 Representing Vestibulation 447 Representing Olfaction and Gustation
Xi I CONTENTS 448 Representation Summary 449 Rendering Systems 4SI 454 Rendering System Hardware (Computation) Visual Rendering Systems 455 461 475 480 489 490 Visual Rendering Methods Rendering Complex Visual Scenes Visual Rendering Latency Visual Rendering Process Sonic Rendering Systems Sonic Rendering Methods 498 Rendering Complex Sounds 505 Sonic Rendering Process 515 516 525 528 534 534 535 535 Haptic Rendering Systems Haptic Rendering Methods Rendering Complex Haptic Scenes With Force Displays Haptic Rendering Process Rendering of Other Senses Rendering Vestibulation Rendering Olfaction and Gustation Chapter Summary CHAPTER 7 539 Interacting With the Virtual World 540 Interaction Design Basics 544 546 User Interface Metaphors Key Interactions: Manipulation, Navigation, and Communication 547 547 Manipulating a Virtual World 553 575 Manipulation Methods Properties of Manipulation Selection 593 600 Manipulation Operations 600 Navigating in a Virtual World Manipulation Summary 601 Wayfinding 612 Travel Navigation Summary 631
xii I CONTENTS 633 634 640 651 652 Interacting With Others Shared Experience Collaborative Interaction Interacting With the VR System (Metacommands) Chapter Summary PART 111 APPLIED VIRTUAL REALITY CHAPTERS 659 Bringing the Virtual World to Life 659 660 660 661 671 671 675 681 682 685 690 702 703 707 708 709 709 711 Immersion Physical/Sensory Immersion Mental Immersion The Role of Realism in Immersion Providing the Context Point of View Venue The Virtual World Substance ofthe Virtual World Object Modeling and World Layout The Real World as Part ofthe Virtual World Rules ofthe Virtual World: Physics Types of Virtual World Physics Extent ofthe World Physics Simulation/Mathematical Model Object Cointeraction World Persistence Inconsistencies Between the Physics of the Real and Virtual Worlds Software to Manifest the VR Experience VR Software Integration Game Engines Web-Delivered Virtual Reality The Experience Creation Process Building Your First VR Application Chapter Summary 713 714 717 718 719 721 723
xiii I CONTENTS CHAPTER 9 Experience Conception and Design: Applying VR to a Problem 725 725 Can VR Meet Your Goals? 727 731 Is VR the Appropriate Medium? Conceiving a New VR Application 733 736 Adapting From Other Media 737 738 753 761 761 762 763 764 765 768 769 769 771 771 774 775 Drawing Inspiration From or Adapting From an Existing VR Experience Creating a NewVR Experience From Scratch A Cornucopia of Application Areas Exemplary VR Experiences Designing a VR Experience Design Deliberately Prototype Design With the System in Mind Design With the Venue in Mind Design With the Audience in Mind Design to Engage the Audience Consider Social Interactions Consider Design Tradeoffs Design the User Objective Design the End of the Experience User Testing Document, Deploy, and Evaluate the Experience 777 778 The Past and Future of VR Design Chapter Summary 781 Virtual Reality: Past, Present, Future 781 782 The State ofVR chapter 10 783 783 784 785 785 786 789 790 Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity The Maturation ofVR VR in the Laboratory VR in the Classroom Transition: Media of Attraction to Common Use
XÎV I CONTENTS 792 792 795 797 798 799 801 803 809 813 819 821 823 863 9θ3 Trends Increased Use of Augmented Reality Less Encumbrance Higher Experience Fidelity Software Availability New Drivers/Disruptive Technologies Technology Futures and Past Predictions Display Technologies Input Technologies Software Application Futures Chapter Summary: The Future is Happening Now References Subject Index Index of Media Experiences |
| adam_txt |
Contents XV xvii xix About the Authors Foreword Preface PARTI WHAT IS VIRTUAL REALITY? CHAPTER 1 5 Introduction to Virtual Reality 6 Defining Virtual Reality 6 Five Key Elements of the Virtual Reality Experience 6 Key Elements i and 2: The Participants and the Creators 7 8 Key Elementg: Virtual World Key Element 4: Immersion 12 Key Element 5: Interactivity 16 16 Combining the Elements Virtual Reality Paradigms 18 Virtual Reality, Telepresence, Augmented Reality, and Cyberspace 20 Artificial Reality 20 21 21 22 Virtual Virtual World and Virtual Environment Cyberspace Augmented Reality 24 28 Telepresence A History of Virtual Reality: Where Did Virtual Reality Technology Come From? 58 58 Chapter Summary Terminology: Tip of the Iceberg
viii I CONTENTS CHAPTER 2 61 VR: The Medium 61 63 65 65 72 72 74 80 81 81 82 87 88 92 94 100 Communicating Through a Medium A Medium’s Content: A Virtual World Suitability of Virtual Worlds for a Particular Medium Communication: Conveyance of Ideas Common Issues of Human Communication Media The Interface to the Virtual World Language Authorship (Versus Creatorship) What Is Special About Virtual Reality? The Study of the Medium of Virtual Reality Narrative: Immotivé Versus Interactive Form and Genre Experience Versus Information Virtual Reality: One of the Media of Attraction Capturing Virtual Reality Experiences Chapter Summary PART II VIRTUAL REALITY SYSTEMS CHAPTER 3 109 The Human in the Loop 109 111 112 114 117 118 129 142 148 154 158 159 160 Connecting the Human to the Simulation Human-Computer Interface Affordances Affordances in Virtual Reality The Human Perceptual System Sensation: The Physiological Side of Perception Visual Perception Aural Perception Haptic Perception Vestibular Perception Olfactory Perception Gustation Perception Cross-Sensory Effects and Virtual Reality
ix I CONTENTS 162 Presence and Embodiment: Seif-Perception Within the Virtual World 162 169 The Concept of Presence The Determinants and Responses of Presence 174 Measuring Presence Embodiment Increasing the “Reality” of the Virtual World 177 183 186 188 Breaking Presence: Things That Make the World Seem Less Real Chapter Summary CHAPTER 4 191 Input: Interfacing the Participant(s) With the Virtual World 193 Input Technologies 194 196 Active Versus Passive Inputs Continuous Versus Discrete Inputs 196 198 200 Bandwidth: Amount/Туре of Information Absolute Versus Relative Inputs (Frame of Reference) PhysicalVersus Virtual Inputs 201 207 226 226 234 249 252 255 Input Classifications Position-Tracking Technologies Using Inputs Within a Virtual Reality System Position Tracking the Body Physical Input Devices Body Posture and Gesture Recognition Speech Recognition (Audio Input) Chapter Summary CHAPTERS 259 Output: Interfacing the Virtual World With the Participant(s) 260 262 Visual Displays Properties ofVisual Displays 300 324 331 Visual Display Paradigms Nonocclusive (See-Through) Head-Based Displays Smartphone-Virtual Reality Head-Based Displays 335 Head-Based (Mounted) Projective Displays 338 342 Handheld Virtual Reality Summary ofVisual Display Paradigms
X I CONTENTS 343 344 353 357 360 368 368 374 380 384 385 386 387 388 388 394 396 Aural Displays Properties of Aural Displays Aural Display Paradigms Haptic Displays Properties of Haptic Displays Haptic Display Paradigms Tactile Haptic Displays End-Effector Displays Robotically Operated Shape Displays Passive Haptic Displays Mixed Displays 3D Hardcopy Summary of Haptic Displays Vestibular and Other Sensory Displays Vestibular Display Olfaction, Gustation, and Other Senses Chapter Summary chapter 6 399 Presenting the Virtual World 400 Representation of the Virtual World 404 Verisimilitude 409 Human Comprehension 417 Choosing a Mapping 420 Quantitative and Qualitative Representations 424 Representation Issues Related to VR 427 Visual Representation in VR 427 How Visuals Are Used in a VR Experience 431 Incorporation of the Real World 432 Aural Representation in VR 432 Features of Sound 434 How Sound Is Used in a VR Experience 439 Haptic Representation in VR 439 Features of Haptics 441 How Haptic Information Is Used in a VR Experience 446 Representation of Other Senses 446 Representing Vestibulation 447 Representing Olfaction and Gustation
Xi I CONTENTS 448 Representation Summary 449 Rendering Systems 4SI 454 Rendering System Hardware (Computation) Visual Rendering Systems 455 461 475 480 489 490 Visual Rendering Methods Rendering Complex Visual Scenes Visual Rendering Latency Visual Rendering Process Sonic Rendering Systems Sonic Rendering Methods 498 Rendering Complex Sounds 505 Sonic Rendering Process 515 516 525 528 534 534 535 535 Haptic Rendering Systems Haptic Rendering Methods Rendering Complex Haptic Scenes With Force Displays Haptic Rendering Process Rendering of Other Senses Rendering Vestibulation Rendering Olfaction and Gustation Chapter Summary CHAPTER 7 539 Interacting With the Virtual World 540 Interaction Design Basics 544 546 User Interface Metaphors Key Interactions: Manipulation, Navigation, and Communication 547 547 Manipulating a Virtual World 553 575 Manipulation Methods Properties of Manipulation Selection 593 600 Manipulation Operations 600 Navigating in a Virtual World Manipulation Summary 601 Wayfinding 612 Travel Navigation Summary 631
xii I CONTENTS 633 634 640 651 652 Interacting With Others Shared Experience Collaborative Interaction Interacting With the VR System (Metacommands) Chapter Summary PART 111 APPLIED VIRTUAL REALITY CHAPTERS 659 Bringing the Virtual World to Life 659 660 660 661 671 671 675 681 682 685 690 702 703 707 708 709 709 711 Immersion Physical/Sensory Immersion Mental Immersion The Role of Realism in Immersion Providing the Context Point of View Venue The Virtual World Substance ofthe Virtual World Object Modeling and World Layout The Real World as Part ofthe Virtual World Rules ofthe Virtual World: Physics Types of Virtual World Physics Extent ofthe World Physics Simulation/Mathematical Model Object Cointeraction World Persistence Inconsistencies Between the Physics of the Real and Virtual Worlds Software to Manifest the VR Experience VR Software Integration Game Engines Web-Delivered Virtual Reality The Experience Creation Process Building Your First VR Application Chapter Summary 713 714 717 718 719 721 723
xiii I CONTENTS CHAPTER 9 Experience Conception and Design: Applying VR to a Problem 725 725 Can VR Meet Your Goals? 727 731 Is VR the Appropriate Medium? Conceiving a New VR Application 733 736 Adapting From Other Media 737 738 753 761 761 762 763 764 765 768 769 769 771 771 774 775 Drawing Inspiration From or Adapting From an Existing VR Experience Creating a NewVR Experience From Scratch A Cornucopia of Application Areas Exemplary VR Experiences Designing a VR Experience Design Deliberately Prototype Design With the System in Mind Design With the Venue in Mind Design With the Audience in Mind Design to Engage the Audience Consider Social Interactions Consider Design Tradeoffs Design the User Objective Design the End of the Experience User Testing Document, Deploy, and Evaluate the Experience 777 778 The Past and Future of VR Design Chapter Summary 781 Virtual Reality: Past, Present, Future 781 782 The State ofVR chapter 10 783 783 784 785 785 786 789 790 Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity The Maturation ofVR VR in the Laboratory VR in the Classroom Transition: Media of Attraction to Common Use
XÎV I CONTENTS 792 792 795 797 798 799 801 803 809 813 819 821 823 863 9θ3 Trends Increased Use of Augmented Reality Less Encumbrance Higher Experience Fidelity Software Availability New Drivers/Disruptive Technologies Technology Futures and Past Predictions Display Technologies Input Technologies Software Application Futures Chapter Summary: The Future is Happening Now References Subject Index Index of Media Experiences |
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| index_date | 2024-07-03T23:29:09Z |
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| spelling | Wortmann, Felix 1977- Verfasser (DE-588)131610708 aut The plattform business navigator the strategies behind the most successful platform companies Felix Wortmann, Sven Jung, Oliver Gassmann First edition Harlow, England Pearson 2024 xxiii, 271 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Geschäftsmodell (DE-588)7737985-8 gnd rswk-swf Wertschöpfungsnetzwerk (DE-588)1152292692 gnd rswk-swf Plattform Wirtschaft (DE-588)1242484655 gnd rswk-swf Plattform Wirtschaft (DE-588)1242484655 s Wertschöpfungsnetzwerk (DE-588)1152292692 s Geschäftsmodell (DE-588)7737985-8 s DE-604 Jung, Sven 1995- Verfasser (DE-588)1252346336 aut Gassmann, Oliver 1967- Verfasser (DE-588)115376232 aut Erscheint auch als Online-Ausgabe, EPUB 978-1-292-73428-6 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034909724&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Wortmann, Felix 1977- Jung, Sven 1995- Gassmann, Oliver 1967- The plattform business navigator the strategies behind the most successful platform companies Geschäftsmodell (DE-588)7737985-8 gnd Wertschöpfungsnetzwerk (DE-588)1152292692 gnd Plattform Wirtschaft (DE-588)1242484655 gnd |
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| title | The plattform business navigator the strategies behind the most successful platform companies |
| title_auth | The plattform business navigator the strategies behind the most successful platform companies |
| title_exact_search | The plattform business navigator the strategies behind the most successful platform companies |
| title_exact_search_txtP | The plattform business navigator the strategies behind the most successful platform companies |
| title_full | The plattform business navigator the strategies behind the most successful platform companies Felix Wortmann, Sven Jung, Oliver Gassmann |
| title_fullStr | The plattform business navigator the strategies behind the most successful platform companies Felix Wortmann, Sven Jung, Oliver Gassmann |
| title_full_unstemmed | The plattform business navigator the strategies behind the most successful platform companies Felix Wortmann, Sven Jung, Oliver Gassmann |
| title_short | The plattform business navigator |
| title_sort | the plattform business navigator the strategies behind the most successful platform companies |
| title_sub | the strategies behind the most successful platform companies |
| topic | Geschäftsmodell (DE-588)7737985-8 gnd Wertschöpfungsnetzwerk (DE-588)1152292692 gnd Plattform Wirtschaft (DE-588)1242484655 gnd |
| topic_facet | Geschäftsmodell Wertschöpfungsnetzwerk Plattform Wirtschaft |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034909724&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT wortmannfelix theplattformbusinessnavigatorthestrategiesbehindthemostsuccessfulplatformcompanies AT jungsven theplattformbusinessnavigatorthestrategiesbehindthemostsuccessfulplatformcompanies AT gassmannoliver theplattformbusinessnavigatorthestrategiesbehindthemostsuccessfulplatformcompanies |