Making money, making music: history and core concepts

"Making money, making music is an alternative music business text, providing an entrepreneurial toolbox, based on historical analysis, trends, and patterns in music enterprise. It begins by introducing core principles and processes and shows how to apply them adaptively to new contexts, so that...

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Bibliographic Details
Main Author: Bruenger, David 1953- (Author)
Format: Electronic eBook
Language:English
Published: Oakland, California University of California Press [2016]
Subjects:
Online Access:DE-Y3
Summary:"Making money, making music is an alternative music business text, providing an entrepreneurial toolbox, based on historical analysis, trends, and patterns in music enterprise. It begins by introducing core principles and processes and shows how to apply them adaptively to new contexts, so that students gain a deeper understanding not only of how things work in the music business, but why. By applying essential concepts to a variety of real-life situations, students improve their capacity to critically analyze, solve problems, and even predict where music and money will converge in a rapidly evolving culture and marketplace."--Provided by publisher
Item Description:Description based on print version record
Physical Description:1 Online-Ressource (301 pages) illustrations
ISBN:9780520966062

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