Services marketing: concepts, strategies, & cases
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, MA
Cengage Learning
[2024]
|
| Edition: | sixth edition |
| Subjects: | |
| Physical Description: | xv, 352 Illustrationen |
| ISBN: | 9780357718308 |
Staff View
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| illustrated | Illustrated |
| index_date | 2024-07-03T23:27:54Z |
| indexdate | 2024-10-17T08:00:45Z |
| institution | BVB |
| isbn | 9780357718308 |
| language | English |
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| physical | xv, 352 Illustrationen |
| publishDate | 2024 |
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| publisher | Cengage Learning |
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| spelling | Hoffman, K. Douglas Verfasser aut Services marketing concepts, strategies, & cases Hoffman, Bateson sixth edition Boston, MA Cengage Learning [2024] xv, 352 Illustrationen txt rdacontent n rdamedia nc rdacarrier Service industries / Marketing Service industries / Marketing fast Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s 1\p DE-604 Bateson, John E. G. Sonstige (DE-588)121975258 oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hoffman, K. Douglas Services marketing concepts, strategies, & cases Service industries / Marketing Service industries / Marketing fast Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4012178-1 |
| title | Services marketing concepts, strategies, & cases |
| title_auth | Services marketing concepts, strategies, & cases |
| title_exact_search | Services marketing concepts, strategies, & cases |
| title_exact_search_txtP | Services marketing concepts, strategies, & cases |
| title_full | Services marketing concepts, strategies, & cases Hoffman, Bateson |
| title_fullStr | Services marketing concepts, strategies, & cases Hoffman, Bateson |
| title_full_unstemmed | Services marketing concepts, strategies, & cases Hoffman, Bateson |
| title_short | Services marketing |
| title_sort | services marketing concepts strategies cases |
| title_sub | concepts, strategies, & cases |
| topic | Service industries / Marketing Service industries / Marketing fast Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| topic_facet | Service industries / Marketing Marketing Dienstleistung |
| work_keys_str_mv | AT hoffmankdouglas servicesmarketingconceptsstrategiescases AT batesonjohneg servicesmarketingconceptsstrategiescases |