APA (7th ed.) Citation

Hoffman, K. D. (2024). Services marketing: Concepts, strategies, & cases (sixth edition.). Cengage Learning.

Chicago Style (17th ed.) Citation

Hoffman, K. Douglas. Services Marketing: Concepts, Strategies, & Cases. sixth edition. Boston, MA: Cengage Learning, 2024.

MLA (9th ed.) Citation

Hoffman, K. Douglas. Services Marketing: Concepts, Strategies, & Cases. sixth edition. Cengage Learning, 2024.

Warning: These citations may not always be 100% accurate.