APA (7th ed.) Citation

Rabindranath, M., & Singh, A. (2024). Advertising Management: Concepts, Theories, Research and Trends. Springer. https://doi.org/10.1007/978-981-99-8657-6

Chicago Style (17th ed.) Citation

Rabindranath, Manukonda, and Aradhana Singh. Advertising Management: Concepts, Theories, Research and Trends. Singapore: Springer, 2024. https://doi.org/10.1007/978-981-99-8657-6.

MLA (9th ed.) Citation

Rabindranath, Manukonda, and Aradhana Singh. Advertising Management: Concepts, Theories, Research and Trends. Springer, 2024. https://doi.org/10.1007/978-981-99-8657-6.