Connecting with consumers through effective personalization and programmatic advertising:
Key topics covered in this book include digital marketing strategies, personalized marketing, digital communication strategies, personalized communication, online advertising strategies, programmatic advertising, digital public relations strategies, media campaigns, media analytics, disinformation,...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global
[2024]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| Schlagworte: | |
| Online-Zugang: | DE-91 DE-898 Volltext |
| Zusammenfassung: | Key topics covered in this book include digital marketing strategies, personalized marketing, digital communication strategies, personalized communication, online advertising strategies, programmatic advertising, digital public relations strategies, media campaigns, media analytics, disinformation, communication crisis management, brand awareness, earned media, marketing performance, marketing automation, artificial intelligence, augmented reality, multichannel marketing, and immersive technologies. By offering a comprehensive exploration of these subjects, this book stimulates critical thinking, encourages innovation, and contributes to the visibility and sharing of research in this burgeoning field. |
| Beschreibung: | 1 Online-Ressource (xv, 308 Seiten) Illustrationen |
| ISBN: | 9781668491485 |
| DOI: | 10.4018/978-1-6684-9146-1 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV049521724 | ||
| 003 | DE-604 | ||
| 005 | 20240712 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 240129s2024 |||| o||u| ||||||eng d | ||
| 020 | |a 9781668491485 |c ebook |9 978-1-66849-148-5 | ||
| 024 | 7 | |a 10.4018/978-1-6684-9146-1 |2 doi | |
| 035 | |a (ZDB-98-IGB)00317931 | ||
| 035 | |a (OCoLC)1422413308 | ||
| 035 | |a (DE-599)BVBBV049521724 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-91 |a DE-898 | ||
| 082 | 0 | |a 658.8/72 | |
| 245 | 1 | 0 | |a Connecting with consumers through effective personalization and programmatic advertising |c Jorge Remondes, Paulo Madeira, Carlos Alves |
| 264 | 1 | |a Hershey PA, USA |b IGI Global |c [2024] | |
| 264 | 4 | |c © 2024 | |
| 300 | |a 1 Online-Ressource (xv, 308 Seiten) |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 520 | |a Key topics covered in this book include digital marketing strategies, personalized marketing, digital communication strategies, personalized communication, online advertising strategies, programmatic advertising, digital public relations strategies, media campaigns, media analytics, disinformation, communication crisis management, brand awareness, earned media, marketing performance, marketing automation, artificial intelligence, augmented reality, multichannel marketing, and immersive technologies. By offering a comprehensive exploration of these subjects, this book stimulates critical thinking, encourages innovation, and contributes to the visibility and sharing of research in this burgeoning field. | ||
| 650 | 4 | |a Internet advertising | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Target marketing | |
| 700 | 1 | |a Remondes, Jorge |d 1971- |0 (DE-588)1322574316 |4 edt | |
| 700 | 1 | |a Madeira, Paulo Jorge |4 edt | |
| 700 | 1 | |a Alves, Carlos Teixeira |d 1958- |0 (DE-588)132257443X |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 1-6684-9146-X |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-1-6684-9146-1 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-1-6684-9147-8 |
| 856 | 4 | 0 | |u https://doi.org/10.4018/978-1-6684-9146-1 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034867561 | |
| 966 | e | |u https://doi.org/10.4018/978-1-6684-9146-1 |l DE-91 |p ZDB-98-IGB |q TUM_Paketkauf_2024 |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-6684-9146-1 |l DE-898 |p ZDB-98-IGB |q FHR_PDA_IGB |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1808229067162386432 |
|---|---|
| adam_text | |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author2 | Remondes, Jorge 1971- Madeira, Paulo Jorge Alves, Carlos Teixeira 1958- |
| author2_role | edt edt edt |
| author2_variant | j r jr p j m pj pjm c t a ct cta |
| author_GND | (DE-588)1322574316 (DE-588)132257443X |
| author_facet | Remondes, Jorge 1971- Madeira, Paulo Jorge Alves, Carlos Teixeira 1958- |
| building | Verbundindex |
| bvnumber | BV049521724 |
| collection | ZDB-98-IGB |
| ctrlnum | (ZDB-98-IGB)00317931 (OCoLC)1422413308 (DE-599)BVBBV049521724 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.4018/978-1-6684-9146-1 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000zc 4500</leader><controlfield tag="001">BV049521724</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240712</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">240129s2024 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781668491485</subfield><subfield code="c">ebook</subfield><subfield code="9">978-1-66849-148-5</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-6684-9146-1</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-98-IGB)00317931</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1422413308</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049521724</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield><subfield code="a">DE-898</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Connecting with consumers through effective personalization and programmatic advertising</subfield><subfield code="c">Jorge Remondes, Paulo Madeira, Carlos Alves</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey PA, USA</subfield><subfield code="b">IGI Global</subfield><subfield code="c">[2024]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2024</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xv, 308 Seiten)</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Advances in marketing, customer relationship management, and e-services (AMCRMES) book series</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Key topics covered in this book include digital marketing strategies, personalized marketing, digital communication strategies, personalized communication, online advertising strategies, programmatic advertising, digital public relations strategies, media campaigns, media analytics, disinformation, communication crisis management, brand awareness, earned media, marketing performance, marketing automation, artificial intelligence, augmented reality, multichannel marketing, and immersive technologies. By offering a comprehensive exploration of these subjects, this book stimulates critical thinking, encourages innovation, and contributes to the visibility and sharing of research in this burgeoning field.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relationship marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Target marketing</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Remondes, Jorge</subfield><subfield code="d">1971-</subfield><subfield code="0">(DE-588)1322574316</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Madeira, Paulo Jorge</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Alves, Carlos Teixeira</subfield><subfield code="d">1958-</subfield><subfield code="0">(DE-588)132257443X</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">1-6684-9146-X</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-1-6684-9146-1</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-1-6684-9147-8</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.4018/978-1-6684-9146-1</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034867561</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-6684-9146-1</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">TUM_Paketkauf_2024</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-6684-9146-1</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FHR_PDA_IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV049521724 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:25:10Z |
| indexdate | 2024-08-24T01:06:59Z |
| institution | BVB |
| isbn | 9781668491485 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034867561 |
| oclc_num | 1422413308 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-898 DE-BY-UBR |
| owner_facet | DE-91 DE-BY-TUM DE-898 DE-BY-UBR |
| physical | 1 Online-Ressource (xv, 308 Seiten) Illustrationen |
| psigel | ZDB-98-IGB ZDB-98-IGB TUM_Paketkauf_2024 ZDB-98-IGB FHR_PDA_IGB |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Connecting with consumers through effective personalization and programmatic advertising Jorge Remondes, Paulo Madeira, Carlos Alves Hershey PA, USA IGI Global [2024] © 2024 1 Online-Ressource (xv, 308 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Key topics covered in this book include digital marketing strategies, personalized marketing, digital communication strategies, personalized communication, online advertising strategies, programmatic advertising, digital public relations strategies, media campaigns, media analytics, disinformation, communication crisis management, brand awareness, earned media, marketing performance, marketing automation, artificial intelligence, augmented reality, multichannel marketing, and immersive technologies. By offering a comprehensive exploration of these subjects, this book stimulates critical thinking, encourages innovation, and contributes to the visibility and sharing of research in this burgeoning field. Internet advertising Internet marketing Relationship marketing Target marketing Remondes, Jorge 1971- (DE-588)1322574316 edt Madeira, Paulo Jorge edt Alves, Carlos Teixeira 1958- (DE-588)132257443X edt Erscheint auch als Druck-Ausgabe 1-6684-9146-X Erscheint auch als Druck-Ausgabe, Hardcover 978-1-6684-9146-1 Erscheint auch als Druck-Ausgabe, Paperback 978-1-6684-9147-8 https://doi.org/10.4018/978-1-6684-9146-1 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Connecting with consumers through effective personalization and programmatic advertising Internet advertising Internet marketing Relationship marketing Target marketing |
| title | Connecting with consumers through effective personalization and programmatic advertising |
| title_auth | Connecting with consumers through effective personalization and programmatic advertising |
| title_exact_search | Connecting with consumers through effective personalization and programmatic advertising |
| title_exact_search_txtP | Connecting with consumers through effective personalization and programmatic advertising |
| title_full | Connecting with consumers through effective personalization and programmatic advertising Jorge Remondes, Paulo Madeira, Carlos Alves |
| title_fullStr | Connecting with consumers through effective personalization and programmatic advertising Jorge Remondes, Paulo Madeira, Carlos Alves |
| title_full_unstemmed | Connecting with consumers through effective personalization and programmatic advertising Jorge Remondes, Paulo Madeira, Carlos Alves |
| title_short | Connecting with consumers through effective personalization and programmatic advertising |
| title_sort | connecting with consumers through effective personalization and programmatic advertising |
| topic | Internet advertising Internet marketing Relationship marketing Target marketing |
| topic_facet | Internet advertising Internet marketing Relationship marketing Target marketing |
| url | https://doi.org/10.4018/978-1-6684-9146-1 |
| work_keys_str_mv | AT remondesjorge connectingwithconsumersthrougheffectivepersonalizationandprogrammaticadvertising AT madeirapaulojorge connectingwithconsumersthrougheffectivepersonalizationandprogrammaticadvertising AT alvescarlosteixeira connectingwithconsumersthrougheffectivepersonalizationandprogrammaticadvertising |