Research Anthology on Social Media Advertising and Building Consumer Relationships:
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle wit...
Gespeichert in:
| Weitere Verfasser: | , , , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
2022
|
| Online-Zugang: | DE-1102 DE-898 Volltext |
| Zusammenfassung: | Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students. |
| Beschreibung: | 1 Online-Ressource (xxvii, 2012, xliv Seiten) |
| ISBN: | 9781668462881 |
| DOI: | 10.4018/978-1-6684-6287-4 |
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| 245 | 1 | 0 | |a Research Anthology on Social Media Advertising and Building Consumer Relationships |c Information Resources Management Association USA ; Editor-in-Chief Mehdi Khosrow-Pour, DBA Information Resources Management Association, USA ; Associate Editors Steve Clarke, University of Hull, UK, Murray E. Jennex, San Diego State University, USA, Ari-Veikko Anttiroiko, University of Tampere, Finland |
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| isbn | 9781668462881 |
| language | English |
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| spelling | Research Anthology on Social Media Advertising and Building Consumer Relationships Information Resources Management Association USA ; Editor-in-Chief Mehdi Khosrow-Pour, DBA Information Resources Management Association, USA ; Associate Editors Steve Clarke, University of Hull, UK, Murray E. Jennex, San Diego State University, USA, Ari-Veikko Anttiroiko, University of Tampere, Finland Hershey, Pennsylvania IGI Global 2022 1 Online-Ressource (xxvii, 2012, xliv Seiten) txt rdacontent c rdamedia cr rdacarrier Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students. Khosrowpour, Mehdi 1951- (DE-588)136769667 edt Clarke, Steve 1950- (DE-588)136242251 edt Jennex, Murray E. 1956- (DE-588)14085200X edt Anttiroiko, Ari-Veikko (DE-588)17166373X edt Information Resources Management Association (DE-588)5010976-5 isb Erscheint auch als Druck-Ausgabe 9781668462874 https://doi.org/10.4018/978-1-6684-6287-4 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Research Anthology on Social Media Advertising and Building Consumer Relationships |
| title | Research Anthology on Social Media Advertising and Building Consumer Relationships |
| title_auth | Research Anthology on Social Media Advertising and Building Consumer Relationships |
| title_exact_search | Research Anthology on Social Media Advertising and Building Consumer Relationships |
| title_exact_search_txtP | Research Anthology on Social Media Advertising and Building Consumer Relationships |
| title_full | Research Anthology on Social Media Advertising and Building Consumer Relationships Information Resources Management Association USA ; Editor-in-Chief Mehdi Khosrow-Pour, DBA Information Resources Management Association, USA ; Associate Editors Steve Clarke, University of Hull, UK, Murray E. Jennex, San Diego State University, USA, Ari-Veikko Anttiroiko, University of Tampere, Finland |
| title_fullStr | Research Anthology on Social Media Advertising and Building Consumer Relationships Information Resources Management Association USA ; Editor-in-Chief Mehdi Khosrow-Pour, DBA Information Resources Management Association, USA ; Associate Editors Steve Clarke, University of Hull, UK, Murray E. Jennex, San Diego State University, USA, Ari-Veikko Anttiroiko, University of Tampere, Finland |
| title_full_unstemmed | Research Anthology on Social Media Advertising and Building Consumer Relationships Information Resources Management Association USA ; Editor-in-Chief Mehdi Khosrow-Pour, DBA Information Resources Management Association, USA ; Associate Editors Steve Clarke, University of Hull, UK, Murray E. Jennex, San Diego State University, USA, Ari-Veikko Anttiroiko, University of Tampere, Finland |
| title_short | Research Anthology on Social Media Advertising and Building Consumer Relationships |
| title_sort | research anthology on social media advertising and building consumer relationships |
| url | https://doi.org/10.4018/978-1-6684-6287-4 |
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