Consumer behavior: buying, having, and being
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| Hauptverfasser: | , |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
[2024]
|
| Ausgabe: | Fourteenth edition, global edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 541 Seiten Illustrationen, Diagramme |
| ISBN: | 9781292452340 129245234X 9780137865093 |
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MARC
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BRIEF CONTENTS Foundations of Consumer Behavior Chapter 1 Chapter 2 Buying, Having, and Being: An Introduction to Consumer Behavior 24 Consumer Ethics, the Marketplace, and the Planet 46 Making Sense of the World [| S^ Perceiving and Making Meaning Chapter 4 Chapter 5 Learning, Remembering, and Knowing Motivation 145 109 ^ ) Buying and Having: Choosing and Using Products Chapter 6 Chapter 7 Chapter 8 ШйШя 79 80 Chapter 3 â.ÿâîWî 23 Attitudes and How to Change Them Deciding 213 Buying, Using, and Disposing 241 173 174 4M Being: Using Products to Create and Communicate Identity 271 Chapter 9 Identity and the Self 272 Chapter 10 Personality, Values, and Lifestyles 305 Chapter 11 Social and Cultural Identity Ени’ ^) Belonging 377 Chapter 12 How Groups Define Us 378 Chapter 13 Social Class and Status Chapter 14 Culture Appendix A: Data Cases 340 415 441 475 Appendix B: Careers in Consumer Research Appendix C: Consumer Research Methods 488 491 Appendix D: Sources of Secondary Data 497 Glossary 501 Indexes 522 5
CONTENTS BMa* fl о feîiféitetsiï PESTLE: The Economic Environment 50 Disabled Consumers 50 Consumed Consumers 51 PESTLE: The Social Environment 52 Buying, Having, and Being: An Introduction to Consumer Behavior 24 Consumer Behavior: People in the Marketplace 25 What Is Consumer Behavior? 25 A Branded World 27 Understanding Consumers Is Good Business 28 Consumers, Society, and Technology: A Moving Target 29 Social Media: The Horizontal Revolution 29 Artificial Intelligence and The Metaverse 30 “Big Data" and Data Analytics 30 Welcome to the Metaverse! 31 Globalization of Brands and Cultural Practices 32 Proactive Consumers and User-Generated Content 32 Consumer Trends: Keeping Up with the Culture That Won’t Stand Still 33 PESTLE: The Technological Environment 54 Data Privacy 54 Data Accuracy 55 Identity Theft 56 Pushing the Envelope 57 Technology Addictions 58 PESTLE: The Legal Environment 60 Governmental Regulations and Agencies 60 Consumers Behaving Badly 61 PESTLE: The Natural Environment 64 The SHIFT: Changing Consumer Behaviorfor the Better 67 The “Tree-Huggers” 67 Chapter Summary 68 · Key Terms 69 Review 70 · Consumer Behavior Challenge 70 Case Study Carrefour’s New Payment Technologies in the Middle East 72 Notes 74 Consumption: From Problem to Solution? 35 What Do We Need—Really? 35 Toward Responsible Consumption and Responsible Business 35 â»lî‘ У i'WlilûSnii r· · Multiple Perspectives on the Study of Consumer Behavior 37 What Disciplines Study Consumer Behavior? 37 Where Do We Find Consumer Researchers? 40 The Philosophy of This Book 40 Chapter Summary 40 · Key
Terms 41 Review 42 · Consumer Behavior Challenge 42 Case Study Alexa—What Is Consumer Behavior? 43 Notes 44 Consumer Ethics, the Marketplace, and the Planet 46 Perceiving and Making Meaning 80 Sensation 80 Sensory Marketing 82 Augmented and Virtual Reality: Welcome to the Metaverse 88 The Stages of Perception 89 Stage 1: Exposure 90 Stage 2: Attention 93 Stage 3: Interpretation 96 What Is the “Right” Thing? 47 Semiotics: The Meaning of Meaning 99 PESTLE: The Political Environment 48 Who Owns Brand Meanings? 100 Consumer Activism 48 Corporate Activism 49 Slacktivism 50 6 Marketers Position Brands 100 But Ultimately Brand Meanings Live in Consumers ’ Minds 101
Contents Chapter Summary 101 · Key Terms 102 Review 103 · Consumer Behavior Challenge 103 Case Study The Metaverse Is Marketing’s Brave New World 104 Notes 105 Learning, Remembering, and Knowing 109 How Do We Learn? 109 Behavioral Learning Theories 110 Classical Conditioning 110 Marketing Applications of Classical Conditioning Principles 112 Instrumental Conditioning 115 Marketing Applications of Instrumental Conditioning Principles 117 Cognitive Learning Theory 118 Observational Learning 118 How Kids Develop Cognitive Skills 119 Marketing Applications of Cognitive Learning Principles 121 Remembering 121 How Our Brains Encode Information 122 What Makes Us Forget? 124 What Helps Us to Remember? 125 How Do We Measure Consumers' Memories for Marketing Messages? 128 Problems with Memory Measures 129 Memory Lapses, Biases, and False Memories 129 Marketing Applications of Consumers’ Memories 129 How Do We Organize What We Know? 130 Levels of Knowledge 132 How Do We Put Products into Categories? 132 “If They Own This, They Must Own That”: Consumption Constellations 133 Marketing Applications of Consumers’ Knowledge Structures 134 Chapter Summary 136· Key Terms 136 Review 137 · Consumer Behavior Challenge 138 Case Study The Rise of Deinfluencing 139 Notes 141 (5) Motivation 145 The Motivation Process: Why Ask Why? 146 Push or Pull? Intrinsic versus Extrinsic Motivation 146 Motivational Drive 147 Self-Regulation 148 7 Consumer Needs 149 Utilitarian and Hedonic Needs 149 How Can We Understand Needs? 150 How “Needy" Are You? Individual Differences in Motivation 152 Setting and
Reaching Goals 153 Goal Conflicts 153 Goal Framing Affects Goal Completion 155 Consumer Involvement 157 Types of Involvement 159 Chapter Summary 164 »Key Terms 164 Review 165 · Consumer Behavior Challenge 165 Case Study Game On! Using Gamification to Engage with Consumers 167 Notes 168 Sasiiteje уч ιΠίν/Ιΐφ^ϊΧ· h й LvitïHi •ÇiiWîUfily 11»ί· * уный l!/·· №·Ι·Ι» !· ' '^ © Attitudes and How to Change Them 174 The Power of Attitudes 175 Attitudes (Generally) Guide our Behavior 175 Attitudes, Fast and Slow: Cognitive and Affective Components 176 “IKnow It": Cognitive Focus 177 “I Feel It”: Affective Focus 179 Oops! Attitudes Aren’t as Simple as We Thought 180 How Do We Form Attitudes? 182 Commitment 182 The Consistency Principle 183 Balance Theory 184 Persuasion: How Do Marketers Change Attitudes? 185 Sell the Steak or the Sizzle?: The Elaboration Likelihood Model 186 Persuasion Knowledge: Talking Back to Marketers 188 Crafting Persuasive Communications Strategies 189 Decisions, Decisions: Tactical Communications Options 190 The Source 191 The Message 195 The Medium 201 Chapter Summary 202 · Key Terms 203 Review 204 · Consumer Behavior Challenge 204 Case Study Anti-Smoking Advertising—Can You Be Scared into Quitting? 207 Notes 208
8 Contents ^V^ Deciding 213 ФйШйГи aetamig ι 5ΐη·|Φφ·[Η № iü» âî» «itisj toïnujîi a Fast or Slow Thinking? 214 Rational (Slow) Decision Making 215 Steps in the Rational Decision-Making Process 215 Fast Thinking and Rules of Thumb 224 Behavioral Biases 224 Heuristics and Mental Accounting: Take the Shortcut 225 The Unseen Power of Context Effects: Framing, Priming, and Nudging 226 Framing 227 Priming 227 Nudging 229 Online Decision Making 230 Search Engine Optimization 230 The Power of Customer Reviews 231 Cybermediaries 232 Chapter Summary 233 · Key Terms 234 Review 234 · Consumer Behavior Challenge 234 Case Study P G and the Moments of Truth—Just How Many Moments Are There? 237 Notes 238 Buying, Using, and Disposing 241 The Shopping Experience 242 Shop ’til You Drop? 242 In-Store Decision Making 247 Are You Satisfied? 249 E-Commerce and the Digital World 250 From Bricks to Clicks 251 Shopping Apps and In-Store Tech 251 Digital Currencies 252 Online Commerce: Raising the Bar 253 Liquid Consumption 253 New Ways to Have and Use: Ownership and the Sharing Economy 255 The Thrill of Thrifting 256 The Climate Crisis 256 Product Disposal 256 Recycling and the Underground Economy 257 The Dark Side of Buying and Using 259 Addictive and Compulsive Behavior 259 Chapter Summary 261 «Key Terms 262 Review 262 · Consumer Behavior Challenge 263 Case Study RH —Revolutionizing Physical Retailing 265 Notes 266 (|) Identity and the Self 272 The Self 272 The Self-Concept and Self-Esteem 273 The Self and Others 273 The Malleable Self 275 We Consume to Express Our Identities 278 The Extended Self
278 New Ways to Express Identity 280 Compensatory Consumption 280 Anti-Consumption as Self-Defining 280 Embodied Cognition 281 Our Digital Selves 281 Gender and Consumer Behavior 283 Gender Socialization and Gender Roles 283 Gender Differences in Consumer Behavior 283 Toward Greater Gender Fluidity 285 The Questfor Gender Justice and Equality 286 The Body 287 Ideals of Beauty and Stereotypes 287 Body Positivity: Enter the Fatshionistas 291 Body Decoration and Mutilation 292 The Mechanized Body 294 The Quantified Self 295 Chapter Summary 296 · Key Terms 296 Review 297 · Consumer Behavior Challenge 297 Case Study Modest Fashion and the Self 299 Notes 301 Personality, Values, and Lifestyles 305 Personality 305 How Can We Measure Personality? 306 Trait Theory 309 Values 312 Belief Systems 312 Values Related to Things 313 Values Related to Money 315 Values Related to Time 315 How Can We Understand Values? 317 The Means-End Chain Model 317 Syndicated Surveys 318
9 Contents Lifestyles and Consumer Identity 318 From What to Why: Psychographics 321 The Roles Brands Play in Our Lives 325 The Brand Personality 325 How Do We Get to '‘Know” a Brand? 326 The Meaning Transfer Model 327 Brand Resonan ce 327 Archetypes (Again) 327 Spokescharacters 328 Congruence between Consumer and Brand 330 Lifestyle Brands and Lifestyle Brand Constellations 330 Selling Authenticity 332 Brand Storytelling 332 Chapter Summary 333 »Key Terms 334 Review 334 · Consumer Behavior Challenge 335 Case Study Jamie Oliver: The Pure and Easy Food Lifestyle 335 Notes 337 Social and Cultural Identity 340 The Dynamics of Social Identity 341 Facets of Social and Cultural Identity 341 The Dynamics ofIdentity 341 Salient Identity Cues 342 Threats to Social Identity 342 Intersectionality 344 The Family 344 The Meaning of Family 344 Going Nuclear? The Structure of the Household Evolves 344 The Family Life Cycle 346 Parenting and Consumer Behavior 347 Age and Generations 349 Teenagers 349 “Tweens” 350 Consumers Aging Gracefully: Retirement and Beyond 351 Age Cohorts 352 Chapter Summary 364 · Key Terms 365 Review 366 · Consumer Behavior Challenge 366 Case Study The Modem Family: How Brands Embrace Changing Household Structures 370 Notes 371 Selctiol (12) How Groups Define Us 378 Sources of Group Influences 379 Reference Groups 379 Social Norms: How Groups Change Our Behavior 381 Differences in Susceptibility to Influence 384 Word of Mouth 384 Viral Marketing and Buzz Building 385 Negative WOM 385 Buzz Gone Bad 387 Information Flows in Social Networks: Who Knows Whom? 387 Who
Influences Us: Opinion Leaders and Social Media Influencers 390 Who Influences Us: Collective Decision Making 395 The Collective Decision Making Process 395 The Intimate Corporation: Collective Decision Making in Households 396 Collective Decision Making in Organizations 398 Who Influences Us: Consumer Communities 400 Consumer Collectives 400 A Culture of Participation 400 Brand Communities 401 Support Groups 403 Gaming Communities 404 Chapter Summary 404 · Key Terms 405 Review 406 · Consumer Behavior Challenge 407 Case Study Lush Is Trying to Find an Authentic Voice Ethnic and Racial Identities 356 Ethnic and Racial Identity 356 Ethnic and Racial Diversity in the U.S. 357 Showing Respect: Ethnic and Racial Symbols 359 Religious and Political Identity 360 Religion and Consumption 360 Marketing to Muslims 361 Political Identity 361 Community (Geographic and Place-Based Subcultures) 362 Geodiversity 362 Online 409 Notes 410 Social Class and Status What Is Social Class? 415 Social Class Provides a Set of Resources 416 Social Distinction, Taste, and Habitus 418 Online Capital 418 415
10 Contents “Is That a Yoga Mat? ” Taste Cultures and Codes 419 How Do We Measure Social Class? 420 Social Class Structures 421 Social Stratification 421 Social Mobility 422 Some Key Factors That Influence Consumer Behavior within and across Social Classes 424 Social Status and Consumption 426 To Whom Do We Compare Ourselves? 426 Status Symbols 427 The Meaning of “Luxury” 430 The Diffusion of Innovations 457 How Do We Decide to Adopt an Innovation ? 457 What Determines Whether an Innovation Will Diffuse? 460 The Diffusion of Consumption Practices 461 The Fashion System 462 Consumers as Sources of Innovations 464 Chapter Summary 465 · Key Terms 465 Review 466 · Consumer Behavior Challenge 466 Case Study Kit Kat: Stop, Sit, and Break 468 Notes 470 Social Inequality, Poverty, and Social Justice 431 The Bottom of the Pyramid: Low-Income Consumers 431 The Role of Consumption in Social Justice: Walk the Walk 432 Social Responsibility 433 Chapter Summary 433 · Key Terms 434 Review 434 · Consumer Behavior Challenge 435 Case Study Are Dollar Stores Really Cheaper? 436 Notes 437 HMß Culture 441 Cultural Systems 441 Dimensions of Culture 443 How We Learn about Our Culture 443 Cultural Meaning Creation and Movement 445 Myths 446 Consumption Rituals 448 Data Cases Case 1: Analyzing the Athletic Shoe Market 475 Case 2: Evolving Trends in Fitness and French Fries 478 Case 3: Cats, Kibble, and Commercials 480 Case 4: Going Global with Juice 484 Careers in Consumer Research 488 Consumer Research 1®F Methods 491 (up)) Sources of Secondary Data Rituals and Community 448 Ritual Artifacts and
Scripts 449 Products Are Vessels of Cultural Meanings 454 Sacred and Profane Products 454 Global Consumer Culture 456 475 Glossary 501 Indexes 522 497 |
| adam_txt |
BRIEF CONTENTS Foundations of Consumer Behavior Chapter 1 Chapter 2 Buying, Having, and Being: An Introduction to Consumer Behavior 24 Consumer Ethics, the Marketplace, and the Planet 46 Making Sense of the World [| S^ Perceiving and Making Meaning Chapter 4 Chapter 5 Learning, Remembering, and Knowing Motivation 145 109 ^ ) Buying and Having: Choosing and Using Products Chapter 6 Chapter 7 Chapter 8 ШйШя 79 80 Chapter 3 â.ÿâîWî 23 Attitudes and How to Change Them Deciding 213 Buying, Using, and Disposing 241 173 174 4M Being: Using Products to Create and Communicate Identity 271 Chapter 9 Identity and the Self 272 Chapter 10 Personality, Values, and Lifestyles 305 Chapter 11 Social and Cultural Identity Ени’ ^) Belonging 377 Chapter 12 How Groups Define Us 378 Chapter 13 Social Class and Status Chapter 14 Culture Appendix A: Data Cases 340 415 441 475 Appendix B: Careers in Consumer Research Appendix C: Consumer Research Methods 488 491 Appendix D: Sources of Secondary Data 497 Glossary 501 Indexes 522 5
CONTENTS BMa* fl о feîiféitetsiï PESTLE: The Economic Environment 50 Disabled Consumers 50 Consumed Consumers 51 PESTLE: The Social Environment 52 Buying, Having, and Being: An Introduction to Consumer Behavior 24 Consumer Behavior: People in the Marketplace 25 What Is Consumer Behavior? 25 A Branded World 27 Understanding Consumers Is Good Business 28 Consumers, Society, and Technology: A Moving Target 29 Social Media: The Horizontal Revolution 29 Artificial Intelligence and The Metaverse 30 “Big Data" and Data Analytics 30 Welcome to the Metaverse! 31 Globalization of Brands and Cultural Practices 32 Proactive Consumers and User-Generated Content 32 Consumer Trends: Keeping Up with the Culture That Won’t Stand Still 33 PESTLE: The Technological Environment 54 Data Privacy 54 Data Accuracy 55 Identity Theft 56 Pushing the Envelope 57 Technology Addictions 58 PESTLE: The Legal Environment 60 Governmental Regulations and Agencies 60 Consumers Behaving Badly 61 PESTLE: The Natural Environment 64 The SHIFT: Changing Consumer Behaviorfor the Better 67 The “Tree-Huggers” 67 Chapter Summary 68 · Key Terms 69 Review 70 · Consumer Behavior Challenge 70 Case Study Carrefour’s New Payment Technologies in the Middle East 72 Notes 74 Consumption: From Problem to Solution? 35 What Do We Need—Really? 35 Toward Responsible Consumption and Responsible Business 35 â»lî‘ У i'WlilûSnii r· · Multiple Perspectives on the Study of Consumer Behavior 37 What Disciplines Study Consumer Behavior? 37 Where Do We Find Consumer Researchers? 40 The Philosophy of This Book 40 Chapter Summary 40 · Key
Terms 41 Review 42 · Consumer Behavior Challenge 42 Case Study Alexa—What Is Consumer Behavior? 43 Notes 44 Consumer Ethics, the Marketplace, and the Planet 46 Perceiving and Making Meaning 80 Sensation 80 Sensory Marketing 82 Augmented and Virtual Reality: Welcome to the Metaverse 88 The Stages of Perception 89 Stage 1: Exposure 90 Stage 2: Attention 93 Stage 3: Interpretation 96 What Is the “Right” Thing? 47 Semiotics: The Meaning of Meaning 99 PESTLE: The Political Environment 48 Who Owns Brand Meanings? 100 Consumer Activism 48 Corporate Activism 49 Slacktivism 50 6 Marketers Position Brands 100 But Ultimately Brand Meanings Live in Consumers ’ Minds 101
Contents Chapter Summary 101 · Key Terms 102 Review 103 · Consumer Behavior Challenge 103 Case Study The Metaverse Is Marketing’s Brave New World 104 Notes 105 Learning, Remembering, and Knowing 109 How Do We Learn? 109 Behavioral Learning Theories 110 Classical Conditioning 110 Marketing Applications of Classical Conditioning Principles 112 Instrumental Conditioning 115 Marketing Applications of Instrumental Conditioning Principles 117 Cognitive Learning Theory 118 Observational Learning 118 How Kids Develop Cognitive Skills 119 Marketing Applications of Cognitive Learning Principles 121 Remembering 121 How Our Brains Encode Information 122 What Makes Us Forget? 124 What Helps Us to Remember? 125 How Do We Measure Consumers' Memories for Marketing Messages? 128 Problems with Memory Measures 129 Memory Lapses, Biases, and False Memories 129 Marketing Applications of Consumers’ Memories 129 How Do We Organize What We Know? 130 Levels of Knowledge 132 How Do We Put Products into Categories? 132 “If They Own This, They Must Own That”: Consumption Constellations 133 Marketing Applications of Consumers’ Knowledge Structures 134 Chapter Summary 136· Key Terms 136 Review 137 · Consumer Behavior Challenge 138 Case Study The Rise of Deinfluencing 139 Notes 141 (5) Motivation 145 The Motivation Process: Why Ask Why? 146 Push or Pull? Intrinsic versus Extrinsic Motivation 146 Motivational Drive 147 Self-Regulation 148 7 Consumer Needs 149 Utilitarian and Hedonic Needs 149 How Can We Understand Needs? 150 How “Needy" Are You? Individual Differences in Motivation 152 Setting and
Reaching Goals 153 Goal Conflicts 153 Goal Framing Affects Goal Completion 155 Consumer Involvement 157 Types of Involvement 159 Chapter Summary 164 »Key Terms 164 Review 165 · Consumer Behavior Challenge 165 Case Study Game On! Using Gamification to Engage with Consumers 167 Notes 168 Sasiiteje уч ιΠίν/Ιΐφ^ϊΧ· h й LvitïHi •ÇiiWîUfily 11»ί· * уный l!/·· №·Ι·Ι» !· ' '^ © Attitudes and How to Change Them 174 The Power of Attitudes 175 Attitudes (Generally) Guide our Behavior 175 Attitudes, Fast and Slow: Cognitive and Affective Components 176 “IKnow It": Cognitive Focus 177 “I Feel It”: Affective Focus 179 Oops! Attitudes Aren’t as Simple as We Thought 180 How Do We Form Attitudes? 182 Commitment 182 The Consistency Principle 183 Balance Theory 184 Persuasion: How Do Marketers Change Attitudes? 185 Sell the Steak or the Sizzle?: The Elaboration Likelihood Model 186 Persuasion Knowledge: Talking Back to Marketers 188 Crafting Persuasive Communications Strategies 189 Decisions, Decisions: Tactical Communications Options 190 The Source 191 The Message 195 The Medium 201 Chapter Summary 202 · Key Terms 203 Review 204 · Consumer Behavior Challenge 204 Case Study Anti-Smoking Advertising—Can You Be Scared into Quitting? 207 Notes 208
8 Contents ^V^ Deciding 213 ФйШйГи aetamig ι 5ΐη·|Φφ·[Η № iü» âî» «itisj toïnujîi a Fast or Slow Thinking? 214 Rational (Slow) Decision Making 215 Steps in the Rational Decision-Making Process 215 Fast Thinking and Rules of Thumb 224 Behavioral Biases 224 Heuristics and Mental Accounting: Take the Shortcut 225 The Unseen Power of Context Effects: Framing, Priming, and Nudging 226 Framing 227 Priming 227 Nudging 229 Online Decision Making 230 Search Engine Optimization 230 The Power of Customer Reviews 231 Cybermediaries 232 Chapter Summary 233 · Key Terms 234 Review 234 · Consumer Behavior Challenge 234 Case Study P G and the Moments of Truth—Just How Many Moments Are There? 237 Notes 238 Buying, Using, and Disposing 241 The Shopping Experience 242 Shop ’til You Drop? 242 In-Store Decision Making 247 Are You Satisfied? 249 E-Commerce and the Digital World 250 From Bricks to Clicks 251 Shopping Apps and In-Store Tech 251 Digital Currencies 252 Online Commerce: Raising the Bar 253 Liquid Consumption 253 New Ways to Have and Use: Ownership and the Sharing Economy 255 The Thrill of Thrifting 256 The Climate Crisis 256 Product Disposal 256 Recycling and the Underground Economy 257 The Dark Side of Buying and Using 259 Addictive and Compulsive Behavior 259 Chapter Summary 261 «Key Terms 262 Review 262 · Consumer Behavior Challenge 263 Case Study RH —Revolutionizing Physical Retailing 265 Notes 266 (|) Identity and the Self 272 The Self 272 The Self-Concept and Self-Esteem 273 The Self and Others 273 The Malleable Self 275 We Consume to Express Our Identities 278 The Extended Self
278 New Ways to Express Identity 280 Compensatory Consumption 280 Anti-Consumption as Self-Defining 280 Embodied Cognition 281 Our Digital Selves 281 Gender and Consumer Behavior 283 Gender Socialization and Gender Roles 283 Gender Differences in Consumer Behavior 283 Toward Greater Gender Fluidity 285 The Questfor Gender Justice and Equality 286 The Body 287 Ideals of Beauty and Stereotypes 287 Body Positivity: Enter the Fatshionistas 291 Body Decoration and Mutilation 292 The Mechanized Body 294 The Quantified Self 295 Chapter Summary 296 · Key Terms 296 Review 297 · Consumer Behavior Challenge 297 Case Study Modest Fashion and the Self 299 Notes 301 Personality, Values, and Lifestyles 305 Personality 305 How Can We Measure Personality? 306 Trait Theory 309 Values 312 Belief Systems 312 Values Related to Things 313 Values Related to Money 315 Values Related to Time 315 How Can We Understand Values? 317 The Means-End Chain Model 317 Syndicated Surveys 318
9 Contents Lifestyles and Consumer Identity 318 From What to Why: Psychographics 321 The Roles Brands Play in Our Lives 325 The Brand Personality 325 How Do We Get to '‘Know” a Brand? 326 The Meaning Transfer Model 327 Brand Resonan ce 327 Archetypes (Again) 327 Spokescharacters 328 Congruence between Consumer and Brand 330 Lifestyle Brands and Lifestyle Brand Constellations 330 Selling Authenticity 332 Brand Storytelling 332 Chapter Summary 333 »Key Terms 334 Review 334 · Consumer Behavior Challenge 335 Case Study Jamie Oliver: The Pure and Easy Food Lifestyle 335 Notes 337 Social and Cultural Identity 340 The Dynamics of Social Identity 341 Facets of Social and Cultural Identity 341 The Dynamics ofIdentity 341 Salient Identity Cues 342 Threats to Social Identity 342 Intersectionality 344 The Family 344 The Meaning of Family 344 Going Nuclear? The Structure of the Household Evolves 344 The Family Life Cycle 346 Parenting and Consumer Behavior 347 Age and Generations 349 Teenagers 349 “Tweens” 350 Consumers Aging Gracefully: Retirement and Beyond 351 Age Cohorts 352 Chapter Summary 364 · Key Terms 365 Review 366 · Consumer Behavior Challenge 366 Case Study The Modem Family: How Brands Embrace Changing Household Structures 370 Notes 371 Selctiol (12) How Groups Define Us 378 Sources of Group Influences 379 Reference Groups 379 Social Norms: How Groups Change Our Behavior 381 Differences in Susceptibility to Influence 384 Word of Mouth 384 Viral Marketing and Buzz Building 385 Negative WOM 385 Buzz Gone Bad 387 Information Flows in Social Networks: Who Knows Whom? 387 Who
Influences Us: Opinion Leaders and Social Media Influencers 390 Who Influences Us: Collective Decision Making 395 The Collective Decision Making Process 395 The Intimate Corporation: Collective Decision Making in Households 396 Collective Decision Making in Organizations 398 Who Influences Us: Consumer Communities 400 Consumer Collectives 400 A Culture of Participation 400 Brand Communities 401 Support Groups 403 Gaming Communities 404 Chapter Summary 404 · Key Terms 405 Review 406 · Consumer Behavior Challenge 407 Case Study Lush Is Trying to Find an Authentic Voice Ethnic and Racial Identities 356 Ethnic and Racial Identity 356 Ethnic and Racial Diversity in the U.S. 357 Showing Respect: Ethnic and Racial Symbols 359 Religious and Political Identity 360 Religion and Consumption 360 Marketing to Muslims 361 Political Identity 361 Community (Geographic and Place-Based Subcultures) 362 Geodiversity 362 Online 409 Notes 410 Social Class and Status What Is Social Class? 415 Social Class Provides a Set of Resources 416 Social Distinction, Taste, and Habitus 418 Online Capital 418 415
10 Contents “Is That a Yoga Mat? ” Taste Cultures and Codes 419 How Do We Measure Social Class? 420 Social Class Structures 421 Social Stratification 421 Social Mobility 422 Some Key Factors That Influence Consumer Behavior within and across Social Classes 424 Social Status and Consumption 426 To Whom Do We Compare Ourselves? 426 Status Symbols 427 The Meaning of “Luxury” 430 The Diffusion of Innovations 457 How Do We Decide to Adopt an Innovation ? 457 What Determines Whether an Innovation Will Diffuse? 460 The Diffusion of Consumption Practices 461 The Fashion System 462 Consumers as Sources of Innovations 464 Chapter Summary 465 · Key Terms 465 Review 466 · Consumer Behavior Challenge 466 Case Study Kit Kat: Stop, Sit, and Break 468 Notes 470 Social Inequality, Poverty, and Social Justice 431 The Bottom of the Pyramid: Low-Income Consumers 431 The Role of Consumption in Social Justice: Walk the Walk 432 Social Responsibility 433 Chapter Summary 433 · Key Terms 434 Review 434 · Consumer Behavior Challenge 435 Case Study Are Dollar Stores Really Cheaper? 436 Notes 437 HMß Culture 441 Cultural Systems 441 Dimensions of Culture 443 How We Learn about Our Culture 443 Cultural Meaning Creation and Movement 445 Myths 446 Consumption Rituals 448 Data Cases Case 1: Analyzing the Athletic Shoe Market 475 Case 2: Evolving Trends in Fitness and French Fries 478 Case 3: Cats, Kibble, and Commercials 480 Case 4: Going Global with Juice 484 Careers in Consumer Research 488 Consumer Research 1®F Methods 491 (up)) Sources of Secondary Data Rituals and Community 448 Ritual Artifacts and
Scripts 449 Products Are Vessels of Cultural Meanings 454 Sacred and Profane Products 454 Global Consumer Culture 456 475 Glossary 501 Indexes 522 497 |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV049510929 |
| illustrated | Illustrated |
| index_date | 2024-07-03T23:23:07Z |
| indexdate | 2024-10-17T04:01:20Z |
| institution | BVB |
| isbn | 9781292452340 129245234X 9780137865093 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034856982 |
| oclc_num | 1422457030 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-945 DE-355 DE-BY-UBR DE-1102 DE-1050 DE-473 DE-BY-UBG DE-20 DE-739 DE-862 DE-BY-FWS DE-M347 DE-573 DE-898 DE-BY-UBR DE-N2 |
| owner_facet | DE-19 DE-BY-UBM DE-945 DE-355 DE-BY-UBR DE-1102 DE-1050 DE-473 DE-BY-UBG DE-20 DE-739 DE-862 DE-BY-FWS DE-M347 DE-573 DE-898 DE-BY-UBR DE-N2 |
| physical | 541 Seiten Illustrationen, Diagramme |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Pearson |
| record_format | marc |
| spellingShingle | Solomon, Michael R. 1956- Russell, Cristel Antonia Consumer behavior buying, having, and being Verbraucherverhalten (DE-588)4062644-1 gnd Entscheidungsverhalten (DE-588)4113448-5 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4113448-5 (DE-588)4123623-3 |
| title | Consumer behavior buying, having, and being |
| title_auth | Consumer behavior buying, having, and being |
| title_exact_search | Consumer behavior buying, having, and being |
| title_exact_search_txtP | Consumer behavior buying, having, and being |
| title_full | Consumer behavior buying, having, and being Michael R. Solomon (Saint Joseph's University), Cristel Antonia Russell (Pepperdine University) |
| title_fullStr | Consumer behavior buying, having, and being Michael R. Solomon (Saint Joseph's University), Cristel Antonia Russell (Pepperdine University) |
| title_full_unstemmed | Consumer behavior buying, having, and being Michael R. Solomon (Saint Joseph's University), Cristel Antonia Russell (Pepperdine University) |
| title_short | Consumer behavior |
| title_sort | consumer behavior buying having and being |
| title_sub | buying, having, and being |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Entscheidungsverhalten (DE-588)4113448-5 gnd |
| topic_facet | Verbraucherverhalten Entscheidungsverhalten Lehrbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034856982&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT solomonmichaelr consumerbehaviorbuyinghavingandbeing AT russellcristelantonia consumerbehaviorbuyinghavingandbeing |