Holdings: Marketing automation and decision making

Marketing automation and decision making: the role of heuristics and AI in marketing

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Bibliographic Details
Main Author:	Guercini, Simone (Author)
Format:	Electronic eBook
Language:	English
Published:	Cheltenham, Glos, UK ; Northampton, Massachusetts, USA Edward Elgar Publishing [2023]
Subjects:	Künstliche Intelligenz Entscheidungsunterstützung Marketinginformationssystem Heuristik
Online Access:	DE-188 DE-863 DE-862 DE-91 DE-355 DE-945 DE-29 Volltext
Item Description:	Titel und Verantwortlichkeitsangabe der Landingpage entnommen, da kein Titelblatt vorhanden (Elgaronline)
Physical Description:	1 Online-Ressource (xi, 171 Seiten)
ISBN:	9781035312870
DOI:	10.4337/9781035312870

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Record in the Search Index

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isbn	9781035312870
language	English
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publisher	Edward Elgar Publishing
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spellingShingle	Guercini, Simone Marketing automation and decision making the role of heuristics and AI in marketing Künstliche Intelligenz (DE-588)4033447-8 gnd Entscheidungsunterstützung (DE-588)4202171-6 gnd Marketinginformationssystem (DE-588)4140243-1 gnd Heuristik (DE-588)4024772-7 gnd
subject_GND	(DE-588)4033447-8 (DE-588)4202171-6 (DE-588)4140243-1 (DE-588)4024772-7
title	Marketing automation and decision making the role of heuristics and AI in marketing
title_alt	Role of heuristics and artificial intelligence in marketing
title_auth	Marketing automation and decision making the role of heuristics and AI in marketing
title_exact_search	Marketing automation and decision making the role of heuristics and AI in marketing
title_exact_search_txtP	Marketing automation and decision making the role of heuristics and AI in marketing
title_full	Marketing automation and decision making the role of heuristics and AI in marketing Simone Guercini (Full Professor of Marketing and Management, Department of Economics and Management, University of Florence, Italy)
title_fullStr	Marketing automation and decision making the role of heuristics and AI in marketing Simone Guercini (Full Professor of Marketing and Management, Department of Economics and Management, University of Florence, Italy)
title_full_unstemmed	Marketing automation and decision making the role of heuristics and AI in marketing Simone Guercini (Full Professor of Marketing and Management, Department of Economics and Management, University of Florence, Italy)
title_short	Marketing automation and decision making
title_sort	marketing automation and decision making the role of heuristics and ai in marketing
title_sub	the role of heuristics and AI in marketing
topic	Künstliche Intelligenz (DE-588)4033447-8 gnd Entscheidungsunterstützung (DE-588)4202171-6 gnd Marketinginformationssystem (DE-588)4140243-1 gnd Heuristik (DE-588)4024772-7 gnd
topic_facet	Künstliche Intelligenz Entscheidungsunterstützung Marketinginformationssystem Heuristik
url	https://doi.org/10.4337/9781035312870
work_keys_str_mv	AT guercinisimone marketingautomationanddecisionmakingtheroleofheuristicsandaiinmarketing AT guercinisimone roleofheuristicsandartificialintelligenceinmarketing

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