Marketing automation and decision making: the role of heuristics and AI in marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, Glos, UK ; Northampton, Massachusetts, USA
Edward Elgar Publishing
[2023]
|
| Schlagworte: | |
| Online-Zugang: | DE-188 DE-863 DE-862 DE-91 DE-355 DE-945 DE-29 URL des Erstveröffentlichers |
| Beschreibung: | Titel und Verantwortlichkeitsangabe der Landingpage entnommen, da kein Titelblatt vorhanden (Elgaronline) |
| Beschreibung: | 1 Online-Ressource (xi, 171 Seiten) |
| ISBN: | 9781035312870 |
| DOI: | 10.4337/9781035312870 |
Internformat
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:21:02Z |
| indexdate | 2025-01-29T17:02:06Z |
| institution | BVB |
| isbn | 9781035312870 |
| language | English |
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| spelling | Guercini, Simone Verfasser (DE-588)1275541356 aut Marketing automation and decision making the role of heuristics and AI in marketing Simone Guercini (Full Professor of Marketing and Management, Department of Economics and Management, University of Florence, Italy) Role of heuristics and artificial intelligence in marketing Cheltenham, Glos, UK ; Northampton, Massachusetts, USA Edward Elgar Publishing [2023] © 2023 1 Online-Ressource (xi, 171 Seiten) txt rdacontent c rdamedia cr rdacarrier Titel und Verantwortlichkeitsangabe der Landingpage entnommen, da kein Titelblatt vorhanden (Elgaronline) Künstliche Intelligenz (DE-588)4033447-8 gnd rswk-swf Entscheidungsunterstützung (DE-588)4202171-6 gnd rswk-swf Marketinginformationssystem (DE-588)4140243-1 gnd rswk-swf Heuristik (DE-588)4024772-7 gnd rswk-swf Marketinginformationssystem (DE-588)4140243-1 s Heuristik (DE-588)4024772-7 s Künstliche Intelligenz (DE-588)4033447-8 s Entscheidungsunterstützung (DE-588)4202171-6 s DE-604 Erscheint auch als Druck-Ausgabe 978-1-0353-1286-3 https://doi.org/10.4337/9781035312870 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Guercini, Simone Marketing automation and decision making the role of heuristics and AI in marketing Künstliche Intelligenz (DE-588)4033447-8 gnd Entscheidungsunterstützung (DE-588)4202171-6 gnd Marketinginformationssystem (DE-588)4140243-1 gnd Heuristik (DE-588)4024772-7 gnd |
| subject_GND | (DE-588)4033447-8 (DE-588)4202171-6 (DE-588)4140243-1 (DE-588)4024772-7 |
| title | Marketing automation and decision making the role of heuristics and AI in marketing |
| title_alt | Role of heuristics and artificial intelligence in marketing |
| title_auth | Marketing automation and decision making the role of heuristics and AI in marketing |
| title_exact_search | Marketing automation and decision making the role of heuristics and AI in marketing |
| title_exact_search_txtP | Marketing automation and decision making the role of heuristics and AI in marketing |
| title_full | Marketing automation and decision making the role of heuristics and AI in marketing Simone Guercini (Full Professor of Marketing and Management, Department of Economics and Management, University of Florence, Italy) |
| title_fullStr | Marketing automation and decision making the role of heuristics and AI in marketing Simone Guercini (Full Professor of Marketing and Management, Department of Economics and Management, University of Florence, Italy) |
| title_full_unstemmed | Marketing automation and decision making the role of heuristics and AI in marketing Simone Guercini (Full Professor of Marketing and Management, Department of Economics and Management, University of Florence, Italy) |
| title_short | Marketing automation and decision making |
| title_sort | marketing automation and decision making the role of heuristics and ai in marketing |
| title_sub | the role of heuristics and AI in marketing |
| topic | Künstliche Intelligenz (DE-588)4033447-8 gnd Entscheidungsunterstützung (DE-588)4202171-6 gnd Marketinginformationssystem (DE-588)4140243-1 gnd Heuristik (DE-588)4024772-7 gnd |
| topic_facet | Künstliche Intelligenz Entscheidungsunterstützung Marketinginformationssystem Heuristik |
| url | https://doi.org/10.4337/9781035312870 |
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