Guercini, S. (2023). Marketing automation and decision making: The role of heuristics and AI in marketing. Edward Elgar Publishing. https://doi.org/10.4337/9781035312870
Chicago-Zitierstil (17. Ausg.)Guercini, Simone. Marketing Automation and Decision Making: The Role of Heuristics and AI in Marketing. Cheltenham, Glos, UK ; Northampton, Massachusetts, USA: Edward Elgar Publishing, 2023. https://doi.org/10.4337/9781035312870.
MLA-Zitierstil (9. Ausg.)Guercini, Simone. Marketing Automation and Decision Making: The Role of Heuristics and AI in Marketing. Edward Elgar Publishing, 2023. https://doi.org/10.4337/9781035312870.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.