Breaking Twitter: Elon Musk and the most controversial corporate takeover in history

"In October 2022, Elon Musk marched through Twitter's front doors carrying a kitchen sink, tweeting a message to his millions of followers: 'let that sink in'. His takeover came with the promise of fundamental changes, but nothing could prepare the company f7r the chaos to come,...

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Bibliographische Detailangaben
1. Verfasser: Mezrich, Ben 1969- (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: London Macmillan Business [2023]
Schlagworte:
Zusammenfassung:"In October 2022, Elon Musk marched through Twitter's front doors carrying a kitchen sink, tweeting a message to his millions of followers: 'let that sink in'. His takeover came with the promise of fundamental changes, but nothing could prepare the company f7r the chaos to come, brutal, sometimes arbitrary mass firings, an exodus of advertisers and 'blue-tick' celebrities, and a vicious Shakespearean battle for control. With unique access to Twitter employees and Musk's confidants, this is the astonishing story from all sides, revealing a wealth of new details. Follow the darkly comic, self-inflicted, and sometimes frightening events that led Elon into an emotional downward spiral. The whole world is watching. Breaking Twitter will provide ringside seats. Elon Musk didn't break Twitter. Twitter broke Elon Musk"--Publisher's description
Beschreibung:x, 334 pages 24 cm
ISBN:9781035032471
9781035032464

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