The Customer Asset: Understanding and Managing its Value
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Palgrave Macmillan
2023
Cham Springer Nature Switzerland |
| Ausgabe: | 1st ed. 2023 |
| Schriftenreihe: | Palgrave Studies in Marketing, Organizations and Society
|
| Schlagworte: | |
| Online-Zugang: | DE-522 DE-634 DE-1043 DE-1102 DE-1046 DE-858 DE-Aug4 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-859 DE-860 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-91 DE-19 DE-703 DE-706 DE-824 DE-739 Volltext |
| Beschreibung: | 1 Online-Ressource (XIII, 149 Seiten) 2 Illustrationen |
| ISBN: | 9783031474217 |
| ISSN: | 2661-8621 |
| DOI: | 10.1007/978-3-031-47421-7 |
Internformat
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Datensatz im Suchindex
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| author | Bendle, Neil T. Wang, Shane |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-031-47421-7 |
| edition | 1st ed. 2023 |
| format | Electronic eBook |
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| id | DE-604.BV049492688 |
| illustrated | Illustrated |
| index_date | 2024-07-03T23:19:57Z |
| indexdate | 2024-12-03T04:04:22Z |
| institution | BVB |
| isbn | 9783031474217 |
| issn | 2661-8621 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034837969 |
| oclc_num | 1418704231 |
| open_access_boolean | |
| owner | DE-703 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-573 DE-M347 DE-1102 DE-706 DE-739 DE-634 DE-11 |
| owner_facet | DE-703 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-573 DE-M347 DE-1102 DE-706 DE-739 DE-634 DE-11 |
| physical | 1 Online-Ressource (XIII, 149 Seiten) 2 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2023 |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Palgrave Macmillan Springer Nature Switzerland |
| record_format | marc |
| series2 | Palgrave Studies in Marketing, Organizations and Society |
| spellingShingle | Bendle, Neil T. Wang, Shane The Customer Asset Understanding and Managing its Value Marketing Kundengruppenmanagement (DE-588)4197319-7 gnd |
| subject_GND | (DE-588)4197319-7 |
| title | The Customer Asset Understanding and Managing its Value |
| title_auth | The Customer Asset Understanding and Managing its Value |
| title_exact_search | The Customer Asset Understanding and Managing its Value |
| title_exact_search_txtP | The Customer Asset Understanding and Managing its Value |
| title_full | The Customer Asset Understanding and Managing its Value by Neil Bendle, Shane Wang |
| title_fullStr | The Customer Asset Understanding and Managing its Value by Neil Bendle, Shane Wang |
| title_full_unstemmed | The Customer Asset Understanding and Managing its Value by Neil Bendle, Shane Wang |
| title_short | The Customer Asset |
| title_sort | the customer asset understanding and managing its value |
| title_sub | Understanding and Managing its Value |
| topic | Marketing Kundengruppenmanagement (DE-588)4197319-7 gnd |
| topic_facet | Marketing Kundengruppenmanagement |
| url | https://doi.org/10.1007/978-3-031-47421-7 |
| work_keys_str_mv | AT bendleneilt thecustomerassetunderstandingandmanagingitsvalue AT wangshane thecustomerassetunderstandingandmanagingitsvalue |