How McGruff and the Crying Indian changed America: a history of iconic Ad Council campaigns
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Washington, DC
Smithonian Books
2013
|
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 226 Seiten Illustrationen 24 cm |
| ISBN: | 9781588343932 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV049483050 | ||
| 003 | DE-604 | ||
| 005 | 20240220 | ||
| 007 | t | ||
| 008 | 240102s2013 xxua||| |||| 00||| eng d | ||
| 010 | |a 013013666 | ||
| 020 | |a 9781588343932 |9 978-1-58834-393-2 | ||
| 035 | |a (OCoLC)1416404171 | ||
| 035 | |a (DE-599)BVBBV049483050 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-188 | ||
| 050 | 0 | |a HF5827.84 | |
| 082 | 0 | |a 659.1936173 |2 23 | |
| 100 | 1 | |a Melillo, Wendy |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a How McGruff and the Crying Indian changed America |b a history of iconic Ad Council campaigns |c Wendy Melillo |
| 264 | 1 | |a Washington, DC |b Smithonian Books |c 2013 | |
| 300 | |a 226 Seiten |b Illustrationen |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 8 | |a What is the Ad Council? -- Advertising's gift to America -- Smokey Bear : a more complicated character than his image depicts -- The rosie legend and why the Ad Council claimed her -- A keg of dynamite and you're sitting on it : the Manhattan Project scientists launch an atomic energy campaign -- The struggle for men's souls : an anti-communist crusade for freedom targets Americans -- The crying indian : in america's debate over garbage and pollution, does the campaign shift responsibility from corporations to individuals? -- Beyond integration : fighting for historically Black colleges -- Fighting back: McGruff shows Americans how to take a bite out of crime -- Public service ads and the public interest | |
| 610 | 2 | 4 | |a Advertising Council |x History |
| 650 | 4 | |a Advertising, Public service |z United States |x History | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-034828492 | ||
Record in the Search Index
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| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Melillo, Wendy |
| author_facet | Melillo, Wendy |
| author_role | aut |
| author_sort | Melillo, Wendy |
| author_variant | w m wm |
| building | Verbundindex |
| bvnumber | BV049483050 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5827 |
| callnumber-raw | HF5827.84 |
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| callnumber-sort | HF 45827.84 |
| callnumber-subject | HF - Commerce |
| contents | What is the Ad Council? -- Advertising's gift to America -- Smokey Bear : a more complicated character than his image depicts -- The rosie legend and why the Ad Council claimed her -- A keg of dynamite and you're sitting on it : the Manhattan Project scientists launch an atomic energy campaign -- The struggle for men's souls : an anti-communist crusade for freedom targets Americans -- The crying indian : in america's debate over garbage and pollution, does the campaign shift responsibility from corporations to individuals? -- Beyond integration : fighting for historically Black colleges -- Fighting back: McGruff shows Americans how to take a bite out of crime -- Public service ads and the public interest |
| ctrlnum | (OCoLC)1416404171 (DE-599)BVBBV049483050 |
| dewey-full | 659.1936173 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1936173 |
| dewey-search | 659.1936173 |
| dewey-sort | 3659.1936173 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV049483050 |
| illustrated | Illustrated |
| index_date | 2024-07-03T23:18:22Z |
| indexdate | 2024-07-10T10:08:32Z |
| institution | BVB |
| isbn | 9781588343932 |
| language | English |
| lccn | 013013666 |
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| physical | 226 Seiten Illustrationen 24 cm |
| publishDate | 2013 |
| publishDateSearch | 2013 |
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| publisher | Smithonian Books |
| record_format | marc |
| spelling | Melillo, Wendy Verfasser aut How McGruff and the Crying Indian changed America a history of iconic Ad Council campaigns Wendy Melillo Washington, DC Smithonian Books 2013 226 Seiten Illustrationen 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index What is the Ad Council? -- Advertising's gift to America -- Smokey Bear : a more complicated character than his image depicts -- The rosie legend and why the Ad Council claimed her -- A keg of dynamite and you're sitting on it : the Manhattan Project scientists launch an atomic energy campaign -- The struggle for men's souls : an anti-communist crusade for freedom targets Americans -- The crying indian : in america's debate over garbage and pollution, does the campaign shift responsibility from corporations to individuals? -- Beyond integration : fighting for historically Black colleges -- Fighting back: McGruff shows Americans how to take a bite out of crime -- Public service ads and the public interest Advertising Council History Advertising, Public service United States History |
| spellingShingle | Melillo, Wendy How McGruff and the Crying Indian changed America a history of iconic Ad Council campaigns What is the Ad Council? -- Advertising's gift to America -- Smokey Bear : a more complicated character than his image depicts -- The rosie legend and why the Ad Council claimed her -- A keg of dynamite and you're sitting on it : the Manhattan Project scientists launch an atomic energy campaign -- The struggle for men's souls : an anti-communist crusade for freedom targets Americans -- The crying indian : in america's debate over garbage and pollution, does the campaign shift responsibility from corporations to individuals? -- Beyond integration : fighting for historically Black colleges -- Fighting back: McGruff shows Americans how to take a bite out of crime -- Public service ads and the public interest Advertising Council History Advertising, Public service United States History |
| title | How McGruff and the Crying Indian changed America a history of iconic Ad Council campaigns |
| title_auth | How McGruff and the Crying Indian changed America a history of iconic Ad Council campaigns |
| title_exact_search | How McGruff and the Crying Indian changed America a history of iconic Ad Council campaigns |
| title_exact_search_txtP | How McGruff and the Crying Indian changed America a history of iconic Ad Council campaigns |
| title_full | How McGruff and the Crying Indian changed America a history of iconic Ad Council campaigns Wendy Melillo |
| title_fullStr | How McGruff and the Crying Indian changed America a history of iconic Ad Council campaigns Wendy Melillo |
| title_full_unstemmed | How McGruff and the Crying Indian changed America a history of iconic Ad Council campaigns Wendy Melillo |
| title_short | How McGruff and the Crying Indian changed America |
| title_sort | how mcgruff and the crying indian changed america a history of iconic ad council campaigns |
| title_sub | a history of iconic Ad Council campaigns |
| topic | Advertising Council History Advertising, Public service United States History |
| topic_facet | Advertising Council History Advertising, Public service United States History |
| work_keys_str_mv | AT melillowendy howmcgruffandthecryingindianchangedamericaahistoryoficonicadcouncilcampaigns |