The pocketbook of audience research:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; New York
Routledge
2024
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis Klappentext |
| Physical Description: | vi, 193 Seiten Illustrationen |
| ISBN: | 9781032325118 |
Staff View
MARC
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| adam_text | Contents Acknowledgments vH Part I Cross-media everyday meaning-making 1 Preamble: how to use this book 3 1 Introduction: audience research and the cross-media reality of post-television 6 2 Useful (key) theoretical terms: reconceptualizing audience research for deeply mediatized societies 19 Part Π Methods with method: a methodic overview of engaging with audiences 3 Audience research: methods of data collection and data analysis need one another v 33 35 4 Ethnography Or: how to understand the value of presence 50 WITH MARIAM YASSEIN 5 Audience-led analysis Or: on how to be invited ‘in’ 6 Visual analysis Or: how images and words ‘mean’ together 64 77
Contents 7 Theorization Or: how to get from data to theory 90 Part Ш Case studies: methods in action 8 Discourse analysis in practice: private attraction, public (dis)approval? Negotiating what to make of Netflix’s You 103 105 9 Data analysis in practice: data-scraping meets the Regency era: Bridgerton commentary on YouTube 119 WITH CLAIR RICHARDS 10 Collaborative autoethnography in practice: “You knock on my door” : an insider-outsider view of Turkish soap operas and fan labor 131 11 Media discourse analysis in practice: aren’t we Friends anymore? Watching and rewatching the sitcom 141 12 Ethnography versus focus group research in practice: sports talk: watching, feeling and connecting 152 13 Visual analysis in practice: working through, laughing on: pandemic politics, cultural citizenship and action heroes 164 14 The long interview in practice: looking back: remembering favorite teen television shows 175 WITH ERINN RÖVEKAMP 15 Afterthought: what’s next? Index 188 191
Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed. This handy guide is divided into three parts: the first part, Watching Post Television , offers television as a shortcut to understanding today s platform media and gives an introduction to key theoretical terms such as representation, identity and community. The second part, Methods with Method , introduces different methodological tools to study cross-media texts and practices from an audienceled perspective. With individual chapters covering ethnography, textual analysis and visual methodologies, this part also functions as a toolset and starting point for small research projects. The third part, Methods in Action , offers a variety of recent case studies to show how these methodological principles work in practice. Drawing on different genres from drama to sports, The Pocketbook of Audience Research gives a sense of what audience-led cross-media research can achieve. This concise, accessible book gives students, early-career researchers and creative professionals the tools to do useful and inspiring audience research, whether for a paper, a proposal or a market survey.
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| adam_txt |
Contents Acknowledgments vH Part I Cross-media everyday meaning-making 1 Preamble: how to use this book 3 1 Introduction: audience research and the cross-media reality of post-television 6 2 Useful (key) theoretical terms: reconceptualizing audience research for deeply mediatized societies 19 Part Π Methods with method: a methodic overview of engaging with audiences 3 Audience research: methods of data collection and data analysis need one another v 33 35 4 Ethnography Or: how to understand the value of presence 50 WITH MARIAM YASSEIN 5 Audience-led analysis Or: on how to be invited ‘in’ 6 Visual analysis Or: how images and words ‘mean’ together 64 77
Contents 7 Theorization Or: how to get from data to theory 90 Part Ш Case studies: methods in action 8 Discourse analysis in practice: private attraction, public (dis)approval? Negotiating what to make of Netflix’s You 103 105 9 Data analysis in practice: data-scraping meets the Regency era: Bridgerton commentary on YouTube 119 WITH CLAIR RICHARDS 10 Collaborative autoethnography in practice: “You knock on my door” : an insider-outsider view of Turkish soap operas and fan labor 131 11 Media discourse analysis in practice: aren’t we Friends anymore? Watching and rewatching the sitcom 141 12 Ethnography versus focus group research in practice: sports talk: watching, feeling and connecting 152 13 Visual analysis in practice: working through, laughing on: pandemic politics, cultural citizenship and action heroes 164 14 The long interview in practice: looking back: remembering favorite teen television shows 175 WITH ERINN RÖVEKAMP 15 Afterthought: what’s next? Index 188 191
Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed. This handy guide is divided into three parts: the first part, 'Watching Post Television', offers 'television' as a shortcut to understanding today's platform media and gives an introduction to key theoretical terms such as representation, identity and community. The second part, 'Methods with Method', introduces different methodological tools to study cross-media texts and practices from an audienceled perspective. With individual chapters covering ethnography, textual analysis and visual methodologies, this part also functions as a toolset and starting point for small research projects. The third part, 'Methods in Action', offers a variety of recent case studies to show how these methodological principles work in practice. Drawing on different genres from drama to sports, The Pocketbook of Audience Research gives a sense of what audience-led cross-media research can achieve. This concise, accessible book gives students, early-career researchers and creative professionals the tools to do useful and inspiring audience research, whether for a paper, a proposal or a market survey. |
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