The rise of blockchain applications in customer experience:

Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries. However, present...

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Other Authors: Amoako, George Kofi 1965- (Editor), Ofori, Kwame Simpe 1983- (Editor), Majeed, Mohammed 1982- (Editor), Alolo, Abdul-Raheed Akeji 1972- (Editor), Awini, Gideon 1987- (Editor)
Format: Electronic eBook
Language:English
Published: Hershey, Pennsylvania IGI Global [2024]
Subjects:
Online Access:DE-91
DE-898
DE-1050
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Summary:Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries. However, present research efforts lack an explanation of what blockchain technology entails for the greatest stakeholder of these organizations and industries: consumers.The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key characteristics of blockchain models for institutional success. Covering key topics such as online customer experiences, customer satisfaction, and consumer behavior, this premier reference source is ideal for business owners, managers, policymakers, scholars, researchers, academicians, practitioners, instructors, and students..
Physical Description:1 Online-Ressource (304 Seiten)
ISBN:9781668476512
DOI:10.4018/978-1-6684-7649-9

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