Essentials of Strategic Management Effective Formulation and Execution of Strategy
Essentials of Strategic Management: Effective Formulation and Execution of Strategy

Written in English, this practice-oriented textbook covers all stages of the strategy process. Besides strategic analysis and strategy development, the true challenges of strategic management, which is operationalization and implementation on various levels, will also be considered in detail. Furthe...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Wunder, Thomas (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Muenchen Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2016
Ausgabe:1. Auflage 2015
Schlagworte:
Strategieprozess
Strategieentwicklung
Englisch
englischsprachig
Strategy
Wunder
Online-Zugang:DE-B768
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Zusammenfassung:Written in English, this practice-oriented textbook covers all stages of the strategy process. Besides strategic analysis and strategy development, the true challenges of strategic management, which is operationalization and implementation on various levels, will also be considered in detail. Further focus: current issues like business modelling and strategy alignment. Ideal for English-language events at universities in Germany, Austria and Switzerland. Advanced, compact, pragmatic, practice-oriented! - Including extensive exercises and practice-oriented case studies for students - Including teaching aids for lecturers
Beschreibung:1 Online-Ressource (250 Seiten)
ISBN:9783799268127

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