Extending Boundaries: The Impact of the Digital World on Consumers and Marketing
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
Warsaw [Poland]
Akademia Leona Koźmińskiego
2022
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| Subjects: | |
| Online Access: | BSB01 |
| Item Description: | This book presents various views and perspectives on the impact of digital world on consumers, marketing and industries. The authors present a series of novel contributions and highlight some emerging issues relating to consumer-technology interactions, technology's impact on marketing practice and digitalisation's consequences in the selected industries.The publication of the book was possible thanks to the support of the Polish National Agency for Academic Exchange under the Welcome to Poland Program (2020) |
| Physical Description: | 1 Online-Ressource (153 Seiten) |
| ISBN: | 9788366502062 |
Staff View
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| id | DE-604.BV049450261 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:12:57Z |
| indexdate | 2024-07-10T10:07:34Z |
| institution | BVB |
| isbn | 9788366502062 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034796157 |
| oclc_num | 1414559773 |
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| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 1 Online-Ressource (153 Seiten) |
| psigel | ZDB-45-CGR BSB_OE_CEEOL |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Akademia Leona Koźmińskiego |
| record_format | marc |
| spelling | Extending Boundaries The Impact of the Digital World on Consumers and Marketing Warsaw [Poland] Akademia Leona Koźmińskiego 2022 Frankfurt M. CEEOL 2022 1 Online-Ressource (153 Seiten) txt rdacontent c rdamedia cr rdacarrier This book presents various views and perspectives on the impact of digital world on consumers, marketing and industries. The authors present a series of novel contributions and highlight some emerging issues relating to consumer-technology interactions, technology's impact on marketing practice and digitalisation's consequences in the selected industries.The publication of the book was possible thanks to the support of the Polish National Agency for Academic Exchange under the Welcome to Poland Program (2020) Economy ICT Information and Communications Technologies Awdziej, Marcin Sonstige oth Tkaczyk, Jolanta Sonstige oth Central and Eastern European Online Library Sonstige oth Erscheint auch als Druck-Ausgabe 83-66502-06-2 |
| spellingShingle | Extending Boundaries The Impact of the Digital World on Consumers and Marketing Economy ICT Information and Communications Technologies |
| title | Extending Boundaries The Impact of the Digital World on Consumers and Marketing |
| title_auth | Extending Boundaries The Impact of the Digital World on Consumers and Marketing |
| title_exact_search | Extending Boundaries The Impact of the Digital World on Consumers and Marketing |
| title_exact_search_txtP | Extending Boundaries The Impact of the Digital World on Consumers and Marketing |
| title_full | Extending Boundaries The Impact of the Digital World on Consumers and Marketing |
| title_fullStr | Extending Boundaries The Impact of the Digital World on Consumers and Marketing |
| title_full_unstemmed | Extending Boundaries The Impact of the Digital World on Consumers and Marketing |
| title_short | Extending Boundaries |
| title_sort | extending boundaries the impact of the digital world on consumers and marketing |
| title_sub | The Impact of the Digital World on Consumers and Marketing |
| topic | Economy ICT Information and Communications Technologies |
| topic_facet | Economy ICT Information and Communications Technologies |
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