National Party Organizations and Party Brands in American Politics: The Democratic and Republican National Committees, 1912-2016
In this book, Boris Heersink analyzes the DNC and RNC in their role as party-branders. Specifically, he argues the main role of the committees is to try and promote an image of the party to voters in a way they hope will help them win elections. However, in doing so, they often have to make controve...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford
Oxford University Press, Incorporated
2023
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| Subjects: | |
| Online Access: | TUM01 |
| Summary: | In this book, Boris Heersink analyzes the DNC and RNC in their role as party-branders. Specifically, he argues the main role of the committees is to try and promote an image of the party to voters in a way they hope will help them win elections. However, in doing so, they often have to make controversial decisions, such as picking sides in big intra-party fights about what policies to support and what voting groups to target or ignore. Through extensive historical analysis, this book shows that the DNC and RNC were part of every major American policy debate throughout the 20th century |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 Online-Ressource Illustrationen |
| ISBN: | 9780197695128 |
Staff View
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| index_date | 2024-07-03T23:10:36Z |
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| isbn | 9780197695128 |
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| spelling | Heersink, Boris Verfasser aut National Party Organizations and Party Brands in American Politics The Democratic and Republican National Committees, 1912-2016 Oxford Oxford University Press, Incorporated 2023 ©2023 1 Online-Ressource Illustrationen txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources In this book, Boris Heersink analyzes the DNC and RNC in their role as party-branders. Specifically, he argues the main role of the committees is to try and promote an image of the party to voters in a way they hope will help them win elections. However, in doing so, they often have to make controversial decisions, such as picking sides in big intra-party fights about what policies to support and what voting groups to target or ignore. Through extensive historical analysis, this book shows that the DNC and RNC were part of every major American policy debate throughout the 20th century Republican Party USA Republican National Committee (DE-588)83383-6 gnd rswk-swf Democratic Party USA National Committee (DE-588)110672-7 gnd rswk-swf Geschichte 1912-2016 gnd rswk-swf Democratic National Committee (U.S.)-History Republican National Committee (U.S.)-History Democratic Party (U.S.)-History Republican Party (U.S. : 1854- )-History Political party organization-United States-History United States-Politics and government-20th century United States-Politics and government-21st century Republican Party USA Republican National Committee (DE-588)83383-6 b Democratic Party USA National Committee (DE-588)110672-7 b Geschichte 1912-2016 z DE-604 Erscheint auch als Druck-Ausgabe Heersink, Boris National Party Organizations and Party Brands in American Politics Oxford : Oxford University Press, Incorporated,c2023 9780197695104 |
| spellingShingle | Heersink, Boris National Party Organizations and Party Brands in American Politics The Democratic and Republican National Committees, 1912-2016 Republican Party USA Republican National Committee (DE-588)83383-6 gnd Democratic Party USA National Committee (DE-588)110672-7 gnd Democratic National Committee (U.S.)-History Republican National Committee (U.S.)-History Democratic Party (U.S.)-History Republican Party (U.S. : 1854- )-History Political party organization-United States-History United States-Politics and government-20th century United States-Politics and government-21st century |
| subject_GND | (DE-588)83383-6 (DE-588)110672-7 |
| title | National Party Organizations and Party Brands in American Politics The Democratic and Republican National Committees, 1912-2016 |
| title_auth | National Party Organizations and Party Brands in American Politics The Democratic and Republican National Committees, 1912-2016 |
| title_exact_search | National Party Organizations and Party Brands in American Politics The Democratic and Republican National Committees, 1912-2016 |
| title_exact_search_txtP | National Party Organizations and Party Brands in American Politics The Democratic and Republican National Committees, 1912-2016 |
| title_full | National Party Organizations and Party Brands in American Politics The Democratic and Republican National Committees, 1912-2016 |
| title_fullStr | National Party Organizations and Party Brands in American Politics The Democratic and Republican National Committees, 1912-2016 |
| title_full_unstemmed | National Party Organizations and Party Brands in American Politics The Democratic and Republican National Committees, 1912-2016 |
| title_short | National Party Organizations and Party Brands in American Politics |
| title_sort | national party organizations and party brands in american politics the democratic and republican national committees 1912 2016 |
| title_sub | The Democratic and Republican National Committees, 1912-2016 |
| topic | Republican Party USA Republican National Committee (DE-588)83383-6 gnd Democratic Party USA National Committee (DE-588)110672-7 gnd Democratic National Committee (U.S.)-History Republican National Committee (U.S.)-History Democratic Party (U.S.)-History Republican Party (U.S. : 1854- )-History Political party organization-United States-History United States-Politics and government-20th century United States-Politics and government-21st century |
| topic_facet | Republican Party USA Republican National Committee Democratic Party USA National Committee Democratic National Committee (U.S.)-History Republican National Committee (U.S.)-History Democratic Party (U.S.)-History Republican Party (U.S. : 1854- )-History Political party organization-United States-History United States-Politics and government-20th century United States-Politics and government-21st century |
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