Starting a food truck in Germany: guide for expats who want to build their own street food brand : everything you have to know about a profitable food truck concept
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
München
Fabian Hengmith
[2023]
|
| Ausgabe: | 1. Edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Auf dem Umschlag: 1st english food truck guide for expats in Germany |
| Beschreibung: | 245 Seiten Diagramme |
| ISBN: | 9798865726593 |
Internformat
MARC
| LEADER | 00000nam a22000008c 4500 | ||
|---|---|---|---|
| 001 | BV049429978 | ||
| 003 | DE-604 | ||
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| 245 | 1 | 0 | |a Starting a food truck in Germany |b guide for expats who want to build their own street food brand : everything you have to know about a profitable food truck concept |c Fabian Hengmith |
| 250 | |a 1. Edition | ||
| 264 | 1 | |a München |b Fabian Hengmith |c [2023] | |
| 300 | |a 245 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Auf dem Umschlag: 1st english food truck guide for expats in Germany | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-034776115 | ||
Datensatz im Suchindex
| _version_ | 1804186171429879808 |
|---|---|
| adam_text | CONTENTS
PREFACE
.............................................................................................
13
1
THE
FOOD
TRUCK
BUSINESS
YESTERDAY,
TODAY
AND
IN
THE
FUTURE
..................................................................................
15
2
SELF-EMPLOYMENT
..................................................................
17
2.1
BEING
YOUR
OWN
BOSS
..........................................................
17
2.2
REASONS
FOR
STARTING
YOUR
OWN
BUSINESS
AS
A
FOOD
TRUCKER
.............................................................................................
19
2.3
IS
IT
STILL
WORTH
IT
STARTING
A
FOOD
TRUCK?
.............................
22
2.4
FOOD
TRUCKER
AS
A
PART-TIME
JOB
........................................
24
2.5
WHAT
QUALITIES
SHOULD
YOU
HAVE
AS
A
FOOD
TRUCKER?
.......
26
3
THE
ANNOYING
-
DUTIES,
APPROVALS,
REQUIREMENTS...............
32
3.1
INSTRUCTIONS
AND
CERTIFICATES
................................................
34
3.2
REQUIREMENTS
FOR
THE
FOOD
TRUCK
........................................
36
3.3
LABELING
OBLIGATIONS
............................................................
38
3.4
HYGIENE
AND
DOCUMENTATION
OBLIGATIONS
............................
39
3.5
APPROVALS
AND
OTHER
OBLIGATIONS
.........................................
41
3.6
BUDGET
FOR
OBTAINING
ALL
LICENSES/
APPROVALS
.....................
46
3.7
OTHER
....................................................................................
47
4
LEGAL
FORM
..........................................................................
49
5
HOW
TO
FIND
THE
RIGHT
TRUCK
OR
TRAILER
FOR
YOU
....................
51
5.1
FOOD
TRUCK
CUSTOM
MADE
VS.
USED
FOOD
TRUCK
.................
53
5.2
FOOD
TRUCK
VS.
FOOD
TRAILER
................................................
54
5.3
RATHER
AN
EXOTIC
TRUCK
OR
A
VEHICLE
FROM
CURRENT
SERIES
PRODUCTION?
........................................................................
57
5.4
WHAT
YOU
SHOULD
CONSIDER
WHEN
BUYING
A
FOOD
TRUCK....
59
5.5
INTERIOR
EQUIPMENT
................................................................
62
6
FINANCING
AND
FUNDING
OPPORTUNITIES
.................................
66
6.1
FINANCING
..............................................................................
66
6.2
FUNDING
OPPORTUNITIES
..........................................................
70
7
TAXES
....................................................................................
72
8
INSURANCES
............................................................................
78
9
SOURCES
OF
REVENUE
.............................................................
83
9.1
LUNCH
BUSINESS
....................................................................
85
9.2
FESTIVALS
&
EVENTS
................................................................
87
9.3
CATERINGS
..............................................................................
88
9.4
CONCLUSION
ON
REVENUE
SOURCES
........................................
89
10
YOUR
CONCEPT
.......................................................................
91
10.1
CONCEPT
CREATION
.................................................................
91
10.2
TARGET
GROUP(S)
....................................................................
98
10.3
CORPORATE
POSITIONING
.........................................................
100
10.4
PRODUCT
...............................................................................
104
10.4.1
FINDING
THE
RIGHT
PRODUCT
.......................................
104
10.4.2
CRITICAL
SUCCESS
FACTORS
FOR
STREET
FOOD
..............
108
10.4.3
ASSEMBLING
VS.
SCOOPING
DISHES
..........................
114
10.4.4
WHAT
IS
THE
OPTIMAL
MENU
FOR
THE
LUNCH
BUSINESS?
115
10.4.5
ORGANIC
CERTIFICATION
(BIO-ZERTIFIZIERUNG)
.................
119
10.4.6
DO
IT
YOURSELF
OR
HAVE
IT
DONE?
.............................
120
10.5
PRICE
..................................................................................
121
10.5.1
HOW
TO
DETERMINE
THE
RIGHT
SELLING
PRICE
...............
121
10.5.2
CONTRIBUTION
MARGIN
ACCOUNTING
............................
125
10.6
PROMOTION
..........................................................................
126
10.6.1
BRANDING
.................................................................
126
10.6.2
MARKETING
GOALS
AND
CHANNELS
.............................
129
10.6.2.1
RAISING
THE
LEVEL
OF
BRAND
AWARENESS
....130
10.6.2.2
WHY
IS
A
CORPORATE
WEBSITE
SO
IMPORTANT?
134
1
0.6.2.3
SEARCH
ENGINE
OPTIMIZATION
(SEO)
.........
139
10.6.2.4
COMPANY
PROFILE
ON
GOOGLE
....................
144
10.6.2.5
SOCIAL
MEDIA
............................................
145
10.6.2.6
HOW
CUSTOMER
LOYALTY
WORKS
.................
148
1
0.6.2.7
REVIEWS
AND
OPINION
LEADERS
................
150
10.7
PERSONNEL
..........................................................................
154
10.8
PROCESSES
...........................................................................
158
10.9
PHYSICAL
EVIDENCE
.............................................................
160
11
BUSINESS
PLAN
.....................................................................
162
12
FOOD
TRUCKING
DONE
RIGHT
.................................................
173
12.1
18
TYPICAL
BEGINNER
S
MISTAKES
.........................................
173
12.2
SERVICE
QUALITY
IN
GASTRONOMY
..........................................
180
12.3
THE
RIGHT
MOMENT
TO
START
................................................
183
12.4
WHAT
CHALLENGES
ARE
AWAITING
YOU
ON
YOUR
FIRST
DAY
AT
WORK
..................................................................................
188
12.5
WHAT
YOUR
EVERYDAY
LIFE
COULD
LOOK
LIKE
AND
WHAT
YOU
CAN
DO
ABOUT
IT
................................................................
199
12.6
HOW
TO
BRING
SUSTAINABILITY
TO
DISPOSABLE
MADNESS
........
206
12.7
WHY
1
TRUCK
IS
USUALLY
BETTER
THAN
2
...............................
210
12.8
IS
A
FOOD
TRUCK
FLEET
WORTH
IT?
........................................
214
12.9
HOW
TO
FIND
GOOD
LOCATIONS
AND
WHEN
IT
IS
BETTER
TO
GIVE
UP
A
LOCATION
...................................................................
215
12.10
WHY
A
LINE
IN
FRONT
OF
THE
TRUCK
CAN
BE
BETTER
THAN
NO
LINE
AT
ALL
..................................................................................
219
12.11
HOWTO
IMPROVE
YOUR
USE
OF
GOODS
..................................
221
12.12
WHY
BEVERAGE
SALES
ARE
USUALLY
MEDIOCRE
......................
224
12.13
FOOD
TRUCK
FESTIVALS
-
DOES
IT
STILL
MAKE
SENSE?
.............
227
12.14
WHY
FAIRS
CAN
BE
THE
BETTER
FESTIVALS
.............................
231
12.15
WORK-LIFE
BALANCE
WITH
A
FOOD
TRUCK
...............................
232
13
HOW
TO
GROW
YOUR
BUSINESS
.............................................
235
14
FINAL
WORDS
.......................................................................
237
15
REFERENCES
........................................................................
238
|
| adam_txt |
CONTENTS
PREFACE
.
13
1
THE
FOOD
TRUCK
BUSINESS
YESTERDAY,
TODAY
AND
IN
THE
FUTURE
.
15
2
SELF-EMPLOYMENT
.
17
2.1
BEING
YOUR
OWN
BOSS
.
17
2.2
REASONS
FOR
STARTING
YOUR
OWN
BUSINESS
AS
A
FOOD
TRUCKER
.
19
2.3
IS
IT
STILL
WORTH
IT
STARTING
A
FOOD
TRUCK?
.
22
2.4
FOOD
TRUCKER
AS
A
PART-TIME
JOB
.
24
2.5
WHAT
QUALITIES
SHOULD
YOU
HAVE
AS
A
FOOD
TRUCKER?
.
26
3
THE
ANNOYING
-
DUTIES,
APPROVALS,
REQUIREMENTS.
32
3.1
INSTRUCTIONS
AND
CERTIFICATES
.
34
3.2
REQUIREMENTS
FOR
THE
FOOD
TRUCK
.
36
3.3
LABELING
OBLIGATIONS
.
38
3.4
HYGIENE
AND
DOCUMENTATION
OBLIGATIONS
.
39
3.5
APPROVALS
AND
OTHER
OBLIGATIONS
.
41
3.6
BUDGET
FOR
OBTAINING
ALL
LICENSES/
APPROVALS
.
46
3.7
OTHER
.
47
4
LEGAL
FORM
.
49
5
HOW
TO
FIND
THE
RIGHT
TRUCK
OR
TRAILER
FOR
YOU
.
51
5.1
FOOD
TRUCK
CUSTOM
MADE
VS.
USED
FOOD
TRUCK
.
53
5.2
FOOD
TRUCK
VS.
FOOD
TRAILER
.
54
5.3
RATHER
AN
EXOTIC
TRUCK
OR
A
VEHICLE
FROM
CURRENT
SERIES
PRODUCTION?
.
57
5.4
WHAT
YOU
SHOULD
CONSIDER
WHEN
BUYING
A
FOOD
TRUCK.
59
5.5
INTERIOR
EQUIPMENT
.
62
6
FINANCING
AND
FUNDING
OPPORTUNITIES
.
66
6.1
FINANCING
.
66
6.2
FUNDING
OPPORTUNITIES
.
70
7
TAXES
.
72
8
INSURANCES
.
78
9
SOURCES
OF
REVENUE
.
83
9.1
LUNCH
BUSINESS
.
85
9.2
FESTIVALS
&
EVENTS
.
87
9.3
CATERINGS
.
88
9.4
CONCLUSION
ON
REVENUE
SOURCES
.
89
10
YOUR
CONCEPT
.
91
10.1
CONCEPT
CREATION
.
91
10.2
TARGET
GROUP(S)
.
98
10.3
CORPORATE
POSITIONING
.
100
10.4
PRODUCT
.
104
10.4.1
FINDING
THE
RIGHT
PRODUCT
.
104
10.4.2
CRITICAL
SUCCESS
FACTORS
FOR
STREET
FOOD
.
108
10.4.3
ASSEMBLING
VS.
SCOOPING
DISHES
.
114
10.4.4
WHAT
IS
THE
OPTIMAL
MENU
FOR
THE
LUNCH
BUSINESS?
115
10.4.5
ORGANIC
CERTIFICATION
(BIO-ZERTIFIZIERUNG)
.
119
10.4.6
DO
IT
YOURSELF
OR
HAVE
IT
DONE?
.
120
10.5
PRICE
.
121
10.5.1
HOW
TO
DETERMINE
THE
RIGHT
SELLING
PRICE
.
121
10.5.2
CONTRIBUTION
MARGIN
ACCOUNTING
.
125
10.6
PROMOTION
.
126
10.6.1
BRANDING
.
126
10.6.2
MARKETING
GOALS
AND
CHANNELS
.
129
10.6.2.1
RAISING
THE
LEVEL
OF
BRAND
AWARENESS
.130
10.6.2.2
WHY
IS
A
CORPORATE
WEBSITE
SO
IMPORTANT?
134
1
0.6.2.3
SEARCH
ENGINE
OPTIMIZATION
(SEO)
.
139
10.6.2.4
COMPANY
PROFILE
ON
GOOGLE
.
144
10.6.2.5
SOCIAL
MEDIA
.
145
10.6.2.6
HOW
CUSTOMER
LOYALTY
WORKS
.
148
1
0.6.2.7
REVIEWS
AND
OPINION
LEADERS
.
150
10.7
PERSONNEL
.
154
10.8
PROCESSES
.
158
10.9
PHYSICAL
EVIDENCE
.
160
11
BUSINESS
PLAN
.
162
12
FOOD
TRUCKING
DONE
RIGHT
.
173
12.1
18
TYPICAL
BEGINNER
'
S
MISTAKES
.
173
12.2
SERVICE
QUALITY
IN
GASTRONOMY
.
180
12.3
THE
RIGHT
MOMENT
TO
START
.
183
12.4
WHAT
CHALLENGES
ARE
AWAITING
YOU
ON
YOUR
FIRST
DAY
AT
WORK
.
188
12.5
WHAT
YOUR
EVERYDAY
LIFE
COULD
LOOK
LIKE
AND
WHAT
YOU
CAN
DO
ABOUT
IT
.
199
12.6
HOW
TO
BRING
SUSTAINABILITY
TO
DISPOSABLE
MADNESS
.
206
12.7
WHY
1
TRUCK
IS
USUALLY
BETTER
THAN
2
.
210
12.8
IS
A
FOOD
TRUCK
FLEET
WORTH
IT?
.
214
12.9
HOW
TO
FIND
GOOD
LOCATIONS
AND
WHEN
IT
IS
BETTER
TO
GIVE
UP
A
LOCATION
.
215
12.10
WHY
A
LINE
IN
FRONT
OF
THE
TRUCK
CAN
BE
BETTER
THAN
NO
LINE
AT
ALL
.
219
12.11
HOWTO
IMPROVE
YOUR
USE
OF
GOODS
.
221
12.12
WHY
BEVERAGE
SALES
ARE
USUALLY
MEDIOCRE
.
224
12.13
FOOD
TRUCK
FESTIVALS
-
DOES
IT
STILL
MAKE
SENSE?
.
227
12.14
WHY
FAIRS
CAN
BE
THE
BETTER
FESTIVALS
.
231
12.15
WORK-LIFE
BALANCE
WITH
A
FOOD
TRUCK
.
232
13
HOW
TO
GROW
YOUR
BUSINESS
.
235
14
FINAL
WORDS
.
237
15
REFERENCES
.
238 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Hengmith, Fabian 1988- |
| author_GND | (DE-588)1230163638 |
| author_facet | Hengmith, Fabian 1988- |
| author_role | aut |
| author_sort | Hengmith, Fabian 1988- |
| author_variant | f h fh |
| building | Verbundindex |
| bvnumber | BV049429978 |
| ctrlnum | (OCoLC)1410709028 (DE-599)DNB1311035206 |
| edition | 1. Edition |
| format | Book |
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| genre | (DE-588)4048476-2 Ratgeber gnd-content |
| genre_facet | Ratgeber |
| geographic | Deutschland (DE-588)4011882-4 gnd |
| geographic_facet | Deutschland |
| id | DE-604.BV049429978 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:10:04Z |
| indexdate | 2024-07-10T10:06:53Z |
| institution | BVB |
| isbn | 9798865726593 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034776115 |
| oclc_num | 1410709028 |
| open_access_boolean | |
| owner | DE-M49 DE-BY-TUM DE-12 |
| owner_facet | DE-M49 DE-BY-TUM DE-12 |
| physical | 245 Seiten Diagramme |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Fabian Hengmith |
| record_format | marc |
| spelling | Hengmith, Fabian 1988- Verfasser (DE-588)1230163638 aut Starting a food truck in Germany guide for expats who want to build their own street food brand : everything you have to know about a profitable food truck concept Fabian Hengmith 1. Edition München Fabian Hengmith [2023] 245 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Auf dem Umschlag: 1st english food truck guide for expats in Germany Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf Fahrbarer Imbissstand (DE-588)1071011677 gnd rswk-swf Deutschland (DE-588)4011882-4 gnd rswk-swf (DE-588)4048476-2 Ratgeber gnd-content Deutschland (DE-588)4011882-4 g Fahrbarer Imbissstand (DE-588)1071011677 s Unternehmensgründung (DE-588)4078599-3 s DE-604 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034776115&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hengmith, Fabian 1988- Starting a food truck in Germany guide for expats who want to build their own street food brand : everything you have to know about a profitable food truck concept Unternehmensgründung (DE-588)4078599-3 gnd Fahrbarer Imbissstand (DE-588)1071011677 gnd |
| subject_GND | (DE-588)4078599-3 (DE-588)1071011677 (DE-588)4011882-4 (DE-588)4048476-2 |
| title | Starting a food truck in Germany guide for expats who want to build their own street food brand : everything you have to know about a profitable food truck concept |
| title_auth | Starting a food truck in Germany guide for expats who want to build their own street food brand : everything you have to know about a profitable food truck concept |
| title_exact_search | Starting a food truck in Germany guide for expats who want to build their own street food brand : everything you have to know about a profitable food truck concept |
| title_exact_search_txtP | Starting a food truck in Germany guide for expats who want to build their own street food brand : everything you have to know about a profitable food truck concept |
| title_full | Starting a food truck in Germany guide for expats who want to build their own street food brand : everything you have to know about a profitable food truck concept Fabian Hengmith |
| title_fullStr | Starting a food truck in Germany guide for expats who want to build their own street food brand : everything you have to know about a profitable food truck concept Fabian Hengmith |
| title_full_unstemmed | Starting a food truck in Germany guide for expats who want to build their own street food brand : everything you have to know about a profitable food truck concept Fabian Hengmith |
| title_short | Starting a food truck in Germany |
| title_sort | starting a food truck in germany guide for expats who want to build their own street food brand everything you have to know about a profitable food truck concept |
| title_sub | guide for expats who want to build their own street food brand : everything you have to know about a profitable food truck concept |
| topic | Unternehmensgründung (DE-588)4078599-3 gnd Fahrbarer Imbissstand (DE-588)1071011677 gnd |
| topic_facet | Unternehmensgründung Fahrbarer Imbissstand Deutschland Ratgeber |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034776115&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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