Big Data: a Road-Map for Successful Digital Marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
Nova Science Publishers, Incorporated
2023
|
| Edition: | 1st ed |
| Series: | Marketing and Operations Management Research Series
|
| Subjects: | |
| Online Access: | HWR01 |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 Online-Ressource (206 Seiten) |
| ISBN: | 9798891130036 |
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| 245 | 1 | 0 | |a Big Data |b a Road-Map for Successful Digital Marketing |
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| 505 | 8 | |a Intro -- Contents -- Preface -- Chapter 1 -- Four Cases on Marketing Strategies Adopted by Companies during COVID-19 -- Abstract -- Introduction -- Literature Review -- Value Creation Activities during Pandemics -- Box8 - Desi Meals, Done Better -- OTT (Over-the-Top) Platforms -- MyUpchar -- ZOOM (Application) -- Conclusion -- References -- Chapter 2 -- The Role of Digital Marketing in Reshaping Financial Services -- Abstract -- Introduction -- Digital Marketing for Financial Services -- Tips on How to Use Digital Marketing to Your Advantage in Financial Services -- Boost Your Public Profile -- Marketing with Content -- Establish User-Friendly, Well-Organized Websites -- Manage Your Reputation Online -- Leverage Search Engine Optimization -- Marketers Use Videos for Everything -- News Statements -- Pay Attention to Details and Customize -- The Future Is Now: Live Streaming and Webinars -- Advertising on Social Media -- Promoting Your Business Through Electronic Mail -- Role of Digital Marketing in Banking and Financial Services -- Aim for Real Clients -- Monitor the Actions of Their Customers -- Digital Marketing Efforts by HDFC Bank: A Case Study from India -- Internet Promotion -- Remote Relationship Administration -- Digital Marketing Initiatives by the State Bank of India: A Case Study from India -- Strategies Adopted -- Result of Digital Marketing -- Learnings -- Financial Companies See Significant Growth in Digital Advertising: A Case Study from US -- Bank Advertising Expenditures for Display Ads vs. Search -- Conclusion -- References -- Chapter 3 -- A Study on the Impact and Importance of Digital Marketing -- Abstract -- Introduction -- Objectives of the Study -- Channels of Digital Marketing -- Social Media -- Email Marketing -- Affiliate Marketing -- Search Engine Marketing -- Online Display Advertising | |
| 505 | 8 | |a Traditional and Digital Marketing Comparison -- Importance of Digital Marketing -- Conclusion -- References -- Chapter 4 -- Accounting in the Demesne of Big Data, Data Analytics and Artificial Intelligence in Industrial Revolution 5.0: Applications, Challenges and Opportunities -- Abstract -- Introduction -- Big Data -- Analytical Approach Using the ETL Process -- Data Extraction -- Inventory Extraction -- Incremental Extraction -- Data Cleaning -- Data Conversion -- Data Loading -- Cost Control -- Performance Evaluation -- Policy Support -- Accounting and Big Data Analytics -- Descriptive Analytics -- Diagnostic Analytics -- Predictive Analytics -- Prescriptive Analytics -- Data Analytics Tools -- Microsoft Excel -- Business Intelligence Tools -- Proprietary Tools -- Machine Learning Tools -- Financial Accounting and Management Accounting Applications -- Artificial Intelligence in Accounting -- Conclusion -- References -- Chapter 5 -- Employee Productivity Augmentation Using Human Capital Analytics -- Abstract -- Introduction -- Methodology and Design -- Finding and Observations -- Research Constraints/Implications -- What Best Defines HR Analytics? -- How Does HR Analytics Operate? -- Why Does HR Analytics Operate? -- Where Can the Impact of HR Analytics Be Seen? -- Who Is Responsible for HR Analytics to Be Successful? -- Interpretation of These Five Answers -- HR Analytics Maturity Model -- Future of HR Analytics -- Scope for Future Research -- Conclusion -- References -- Chapter 6 -- The Impact of Big Data on Mobile Marketing -- Abstract -- Introduction -- Big Data Analytics and Its Impact on Mobile Marketing -- Mobile Marketing Using Data on the Go -- Big Data Analytics and AI's Expanding Role in Mobile Marketing- 2020-2024, Global Mobile Marketing Industry Report | |
| 505 | 8 | |a The Forecasted Timeframe Will See the Highest CAGR for the Services Segment -- The SMEs Market Will Dominate Mobile Marketing in 2019 -- The Segment with the Highest CAGR during the Predicted Period Will Be Telecom and IT -- North America to Dominate the Mobile Marketing Market - 2019 -- Big Data in Mobile Marketing -- The Trend of Using Big Data in Mobile Applications and Its Impact on Mobile Sales -- Mobile Marketing -- Ways That Massive Data Affects Mobile App Sales -- International Boundaries -- In-Application Purchasing Options -- Consumer Opinion Analysis -- Determine Market Crowding -- Marketing Local Target -- Literature Review -- The Important Part Played by Big Data from Microsoft in a Mobile Strategy -- How Crucial Is Big-Data Analytics in Mobile Advertising? -- Big Data and Its Impact Mobile Marketing: Major Applications for Mobile Marketing Using Big Data -- Knowing the Effective Pricing and Monetization Model -- Customized Marketing -- When Social Media Is Big Data -- New Age of Marketing -- Conclusion -- Big Data as a Crucial Aspect of Future App -- Big Data in Mobile Marketing -- References -- Chapter 7 -- Recent Trends in Big Data and Digital Marketing and Their Impact on Businesses -- Abstract -- Introduction to Big Data -- Recent Trends in Big Data and Digital Marketing -- Artificial Intelligence -- Programmatic Advertising -- Chatbots -- Predictive and Augmented Analytics -- Blockchain Technology -- Quantum Computing -- Internet of Things (IoT) -- Augmented Reality (AR) and Virtual Reality (VR) -- Search Engine Optimization (SEO) -- Impact of Big Data and Digital Marketing on Business -- Targeted Marketing -- Product Development -- Efficiency Improvements -- Up-Selling and Cross-Selling -- Cost Reduction -- Business Security -- Revenue Growth -- Examples of Big Data's Impact on Businesses -- Financial Institutions -- Retail | |
| 505 | 8 | |a Telecommunications -- Conclusion -- References -- Chapter 8 -- The Role of Big Data in Predicting Consumer Behavior -- Abstract -- Introduction -- Planning for Data Collection -- Activity of Data -- Collection -- Preparation -- Processing and Prediction -- Interpretation -- Presenting Predictions and Interpretation -- Role of Big Data -- Descriptive Analysis -- Predictive Analysis -- Prescriptive Analysis -- Competitor Analysis -- Net Promoter Score (NPS) -- Literature Review -- Tools and Methodologies -- Consumer Churn Prediction (CCP) -- Identification of Loyal Consumers (ILC) -- Personalizing Consumer Experience (PCE) -- Enhancing Consumer Experience (ECE) -- Consumer Churn Reduction -- Evaluation Metrics -- Comparison and Analysis of Algorithms under Study -- Consumer Churn Reduction -- Identification of Loyal Consumers -- Personalizing Consumer Experience -- Enhancing Consumer Experience -- Result Analysis -- Consumer Churn Reduction -- Identification of Loyal Consumers -- Personalizing Consumer Experience -- Enhancing Consumer Experience -- Conclusion -- References -- Chapter 9 -- Context Aware Computing -- Abstract -- Introduction -- Discerning Context -- Thus, the Constituents of Environment Include -- Information Attainment -- Contextual Applications -- Designing Principles -- Context-Aware Model -- Security Concerns -- Aspects of the Future -- Conclusion -- References -- Chapter 10 -- A Review-Based Study of Successful Negotiations -- Abstract -- Introduction -- Objectives of Study -- Research Methodology -- Search Strategy -- Findings -- Effective Negotiation Process -- Limitations and Future Scope -- Conclusion -- Conflict of Interest -- References -- Chapter 11 -- The Role of Digital Marketing in Financial Services -- Abstract -- Introduction -- Traditional Marketing vs. Digital Marketing -- Digital Marketing Tools -- Big Data | |
| 505 | 8 | |a Artificial Intelligence (AI) -- Mobile Marketing -- Search Engine Optimization (SEO) -- Social Media Marketing -- Digital Marketing and Financial Services -- Digital Financial Inclusion -- Benefits -- Digital Marketing Tools for Financial Services -- Social Media -Perk to Financial Service -- Communication -- Lessen the Effort and Price -- Artificial Intelligence -- Pay-Per-Click -- Digital Marketing Strategies in Banks -- Strategies Opted by Housing Development Finance Corporation -- Strategies Opted by the State Bank of India -- Conclusion -- References -- Chapter 12 -- Stretching Beyond Big Data for Successful Digital Marketing -- Abstract -- Introduction to Big Data -- Review of Literature -- Features of Big Data -- Velocity -- Volume -- Variety -- Veracity -- Sources of Big Data -- Social Media -- Web Mining -- Online Transactions -- Big Data and Digital Marketing -- Significance of Big Data - Digital Marketing Perspective -- Impact of Big Data in Digital Marketing -- Real Time Customer Insights -- Audience Targeting -- Increase in Sales -- Price Optimization -- Personalized Targeting -- Affordable Data Analytics -- Demand Forecasting -- Optimization of Marketing Budget -- Types of Big Data for Marketing -- Customer Data -- Operational Data -- Financial Data -- Challenges to the Effective Use of Big Data -- Big Data to Better Marketing -- Big Data in Marketing - Cases -- Stretching Beyond Big Data -- Smart Data -- Shifting from Big to Smart Data -- Big Data vs. Smart Data -- Characteristics of Smart Data -- Forward Looking -- Process Oriented -- Scalable Solutions -- An Intelligent Organization -- From Big Data to Smart Data -- Conclusion -- References -- Index -- Editors' Contact Information -- Blank Page | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Marketing-Data processing | |
| 650 | 4 | |a Big data | |
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| contents | Intro -- Contents -- Preface -- Chapter 1 -- Four Cases on Marketing Strategies Adopted by Companies during COVID-19 -- Abstract -- Introduction -- Literature Review -- Value Creation Activities during Pandemics -- Box8 - Desi Meals, Done Better -- OTT (Over-the-Top) Platforms -- MyUpchar -- ZOOM (Application) -- Conclusion -- References -- Chapter 2 -- The Role of Digital Marketing in Reshaping Financial Services -- Abstract -- Introduction -- Digital Marketing for Financial Services -- Tips on How to Use Digital Marketing to Your Advantage in Financial Services -- Boost Your Public Profile -- Marketing with Content -- Establish User-Friendly, Well-Organized Websites -- Manage Your Reputation Online -- Leverage Search Engine Optimization -- Marketers Use Videos for Everything -- News Statements -- Pay Attention to Details and Customize -- The Future Is Now: Live Streaming and Webinars -- Advertising on Social Media -- Promoting Your Business Through Electronic Mail -- Role of Digital Marketing in Banking and Financial Services -- Aim for Real Clients -- Monitor the Actions of Their Customers -- Digital Marketing Efforts by HDFC Bank: A Case Study from India -- Internet Promotion -- Remote Relationship Administration -- Digital Marketing Initiatives by the State Bank of India: A Case Study from India -- Strategies Adopted -- Result of Digital Marketing -- Learnings -- Financial Companies See Significant Growth in Digital Advertising: A Case Study from US -- Bank Advertising Expenditures for Display Ads vs. Search -- Conclusion -- References -- Chapter 3 -- A Study on the Impact and Importance of Digital Marketing -- Abstract -- Introduction -- Objectives of the Study -- Channels of Digital Marketing -- Social Media -- Email Marketing -- Affiliate Marketing -- Search Engine Marketing -- Online Display Advertising Traditional and Digital Marketing Comparison -- Importance of Digital Marketing -- Conclusion -- References -- Chapter 4 -- Accounting in the Demesne of Big Data, Data Analytics and Artificial Intelligence in Industrial Revolution 5.0: Applications, Challenges and Opportunities -- Abstract -- Introduction -- Big Data -- Analytical Approach Using the ETL Process -- Data Extraction -- Inventory Extraction -- Incremental Extraction -- Data Cleaning -- Data Conversion -- Data Loading -- Cost Control -- Performance Evaluation -- Policy Support -- Accounting and Big Data Analytics -- Descriptive Analytics -- Diagnostic Analytics -- Predictive Analytics -- Prescriptive Analytics -- Data Analytics Tools -- Microsoft Excel -- Business Intelligence Tools -- Proprietary Tools -- Machine Learning Tools -- Financial Accounting and Management Accounting Applications -- Artificial Intelligence in Accounting -- Conclusion -- References -- Chapter 5 -- Employee Productivity Augmentation Using Human Capital Analytics -- Abstract -- Introduction -- Methodology and Design -- Finding and Observations -- Research Constraints/Implications -- What Best Defines HR Analytics? -- How Does HR Analytics Operate? -- Why Does HR Analytics Operate? -- Where Can the Impact of HR Analytics Be Seen? -- Who Is Responsible for HR Analytics to Be Successful? -- Interpretation of These Five Answers -- HR Analytics Maturity Model -- Future of HR Analytics -- Scope for Future Research -- Conclusion -- References -- Chapter 6 -- The Impact of Big Data on Mobile Marketing -- Abstract -- Introduction -- Big Data Analytics and Its Impact on Mobile Marketing -- Mobile Marketing Using Data on the Go -- Big Data Analytics and AI's Expanding Role in Mobile Marketing- 2020-2024, Global Mobile Marketing Industry Report The Forecasted Timeframe Will See the Highest CAGR for the Services Segment -- The SMEs Market Will Dominate Mobile Marketing in 2019 -- The Segment with the Highest CAGR during the Predicted Period Will Be Telecom and IT -- North America to Dominate the Mobile Marketing Market - 2019 -- Big Data in Mobile Marketing -- The Trend of Using Big Data in Mobile Applications and Its Impact on Mobile Sales -- Mobile Marketing -- Ways That Massive Data Affects Mobile App Sales -- International Boundaries -- In-Application Purchasing Options -- Consumer Opinion Analysis -- Determine Market Crowding -- Marketing Local Target -- Literature Review -- The Important Part Played by Big Data from Microsoft in a Mobile Strategy -- How Crucial Is Big-Data Analytics in Mobile Advertising? -- Big Data and Its Impact Mobile Marketing: Major Applications for Mobile Marketing Using Big Data -- Knowing the Effective Pricing and Monetization Model -- Customized Marketing -- When Social Media Is Big Data -- New Age of Marketing -- Conclusion -- Big Data as a Crucial Aspect of Future App -- Big Data in Mobile Marketing -- References -- Chapter 7 -- Recent Trends in Big Data and Digital Marketing and Their Impact on Businesses -- Abstract -- Introduction to Big Data -- Recent Trends in Big Data and Digital Marketing -- Artificial Intelligence -- Programmatic Advertising -- Chatbots -- Predictive and Augmented Analytics -- Blockchain Technology -- Quantum Computing -- Internet of Things (IoT) -- Augmented Reality (AR) and Virtual Reality (VR) -- Search Engine Optimization (SEO) -- Impact of Big Data and Digital Marketing on Business -- Targeted Marketing -- Product Development -- Efficiency Improvements -- Up-Selling and Cross-Selling -- Cost Reduction -- Business Security -- Revenue Growth -- Examples of Big Data's Impact on Businesses -- Financial Institutions -- Retail Telecommunications -- Conclusion -- References -- Chapter 8 -- The Role of Big Data in Predicting Consumer Behavior -- Abstract -- Introduction -- Planning for Data Collection -- Activity of Data -- Collection -- Preparation -- Processing and Prediction -- Interpretation -- Presenting Predictions and Interpretation -- Role of Big Data -- Descriptive Analysis -- Predictive Analysis -- Prescriptive Analysis -- Competitor Analysis -- Net Promoter Score (NPS) -- Literature Review -- Tools and Methodologies -- Consumer Churn Prediction (CCP) -- Identification of Loyal Consumers (ILC) -- Personalizing Consumer Experience (PCE) -- Enhancing Consumer Experience (ECE) -- Consumer Churn Reduction -- Evaluation Metrics -- Comparison and Analysis of Algorithms under Study -- Consumer Churn Reduction -- Identification of Loyal Consumers -- Personalizing Consumer Experience -- Enhancing Consumer Experience -- Result Analysis -- Consumer Churn Reduction -- Identification of Loyal Consumers -- Personalizing Consumer Experience -- Enhancing Consumer Experience -- Conclusion -- References -- Chapter 9 -- Context Aware Computing -- Abstract -- Introduction -- Discerning Context -- Thus, the Constituents of Environment Include -- Information Attainment -- Contextual Applications -- Designing Principles -- Context-Aware Model -- Security Concerns -- Aspects of the Future -- Conclusion -- References -- Chapter 10 -- A Review-Based Study of Successful Negotiations -- Abstract -- Introduction -- Objectives of Study -- Research Methodology -- Search Strategy -- Findings -- Effective Negotiation Process -- Limitations and Future Scope -- Conclusion -- Conflict of Interest -- References -- Chapter 11 -- The Role of Digital Marketing in Financial Services -- Abstract -- Introduction -- Traditional Marketing vs. Digital Marketing -- Digital Marketing Tools -- Big Data Artificial Intelligence (AI) -- Mobile Marketing -- Search Engine Optimization (SEO) -- Social Media Marketing -- Digital Marketing and Financial Services -- Digital Financial Inclusion -- Benefits -- Digital Marketing Tools for Financial Services -- Social Media -Perk to Financial Service -- Communication -- Lessen the Effort and Price -- Artificial Intelligence -- Pay-Per-Click -- Digital Marketing Strategies in Banks -- Strategies Opted by Housing Development Finance Corporation -- Strategies Opted by the State Bank of India -- Conclusion -- References -- Chapter 12 -- Stretching Beyond Big Data for Successful Digital Marketing -- Abstract -- Introduction to Big Data -- Review of Literature -- Features of Big Data -- Velocity -- Volume -- Variety -- Veracity -- Sources of Big Data -- Social Media -- Web Mining -- Online Transactions -- Big Data and Digital Marketing -- Significance of Big Data - Digital Marketing Perspective -- Impact of Big Data in Digital Marketing -- Real Time Customer Insights -- Audience Targeting -- Increase in Sales -- Price Optimization -- Personalized Targeting -- Affordable Data Analytics -- Demand Forecasting -- Optimization of Marketing Budget -- Types of Big Data for Marketing -- Customer Data -- Operational Data -- Financial Data -- Challenges to the Effective Use of Big Data -- Big Data to Better Marketing -- Big Data in Marketing - Cases -- Stretching Beyond Big Data -- Smart Data -- Shifting from Big to Smart Data -- Big Data vs. Smart Data -- Characteristics of Smart Data -- Forward Looking -- Process Oriented -- Scalable Solutions -- An Intelligent Organization -- From Big Data to Smart Data -- Conclusion -- References -- Index -- Editors' Contact Information -- Blank Page |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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Desi Meals, Done Better -- OTT (Over-the-Top) Platforms -- MyUpchar -- ZOOM (Application) -- Conclusion -- References -- Chapter 2 -- The Role of Digital Marketing in Reshaping Financial Services -- Abstract -- Introduction -- Digital Marketing for Financial Services -- Tips on How to Use Digital Marketing to Your Advantage in Financial Services -- Boost Your Public Profile -- Marketing with Content -- Establish User-Friendly, Well-Organized Websites -- Manage Your Reputation Online -- Leverage Search Engine Optimization -- Marketers Use Videos for Everything -- News Statements -- Pay Attention to Details and Customize -- The Future Is Now: Live Streaming and Webinars -- Advertising on Social Media -- Promoting Your Business Through Electronic Mail -- Role of Digital Marketing in Banking and Financial Services -- Aim for Real Clients -- Monitor the Actions of Their Customers -- Digital Marketing Efforts by HDFC Bank: A Case Study from India -- Internet Promotion -- Remote Relationship Administration -- Digital Marketing Initiatives by the State Bank of India: A Case Study from India -- Strategies Adopted -- Result of Digital Marketing -- Learnings -- Financial Companies See Significant Growth in Digital Advertising: A Case Study from US -- Bank Advertising Expenditures for Display Ads vs. Search -- Conclusion -- References -- Chapter 3 -- A Study on the Impact and Importance of Digital Marketing -- Abstract -- Introduction -- Objectives of the Study -- Channels of Digital Marketing -- Social Media -- Email Marketing -- Affiliate Marketing -- Search Engine Marketing -- Online Display Advertising</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Traditional and Digital Marketing Comparison -- Importance of Digital Marketing -- Conclusion -- References -- Chapter 4 -- Accounting in the Demesne of Big Data, Data Analytics and Artificial Intelligence in Industrial Revolution 5.0: Applications, Challenges and Opportunities -- Abstract -- Introduction -- Big Data -- Analytical Approach Using the ETL Process -- Data Extraction -- Inventory Extraction -- Incremental Extraction -- Data Cleaning -- Data Conversion -- Data Loading -- Cost Control -- Performance Evaluation -- Policy Support -- Accounting and Big Data Analytics -- Descriptive Analytics -- Diagnostic Analytics -- Predictive Analytics -- Prescriptive Analytics -- Data Analytics Tools -- Microsoft Excel -- Business Intelligence Tools -- Proprietary Tools -- Machine Learning Tools -- Financial Accounting and Management Accounting Applications -- Artificial Intelligence in Accounting -- Conclusion -- References -- Chapter 5 -- Employee Productivity Augmentation Using Human Capital Analytics -- Abstract -- Introduction -- Methodology and Design -- Finding and Observations -- Research Constraints/Implications -- What Best Defines HR Analytics? -- How Does HR Analytics Operate? -- Why Does HR Analytics Operate? -- Where Can the Impact of HR Analytics Be Seen? -- Who Is Responsible for HR Analytics to Be Successful? -- Interpretation of These Five Answers -- HR Analytics Maturity Model -- Future of HR Analytics -- Scope for Future Research -- Conclusion -- References -- Chapter 6 -- The Impact of Big Data on Mobile Marketing -- Abstract -- Introduction -- Big Data Analytics and Its Impact on Mobile Marketing -- Mobile Marketing Using Data on the Go -- Big Data Analytics and AI's Expanding Role in Mobile Marketing- 2020-2024, Global Mobile Marketing Industry Report</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">The Forecasted Timeframe Will See the Highest CAGR for the Services Segment -- The SMEs Market Will Dominate Mobile Marketing in 2019 -- The Segment with the Highest CAGR during the Predicted Period Will Be Telecom and IT -- North America to Dominate the Mobile Marketing Market - 2019 -- Big Data in Mobile Marketing -- The Trend of Using Big Data in Mobile Applications and Its Impact on Mobile Sales -- Mobile Marketing -- Ways That Massive Data Affects Mobile App Sales -- International Boundaries -- In-Application Purchasing Options -- Consumer Opinion Analysis -- Determine Market Crowding -- Marketing Local Target -- Literature Review -- The Important Part Played by Big Data from Microsoft in a Mobile Strategy -- How Crucial Is Big-Data Analytics in Mobile Advertising? -- Big Data and Its Impact Mobile Marketing: Major Applications for Mobile Marketing Using Big Data -- Knowing the Effective Pricing and Monetization Model -- Customized Marketing -- When Social Media Is Big Data -- New Age of Marketing -- Conclusion -- Big Data as a Crucial Aspect of Future App -- Big Data in Mobile Marketing -- References -- Chapter 7 -- Recent Trends in Big Data and Digital Marketing and Their Impact on Businesses -- Abstract -- Introduction to Big Data -- Recent Trends in Big Data and Digital Marketing -- Artificial Intelligence -- Programmatic Advertising -- Chatbots -- Predictive and Augmented Analytics -- Blockchain Technology -- Quantum Computing -- Internet of Things (IoT) -- Augmented Reality (AR) and Virtual Reality (VR) -- Search Engine Optimization (SEO) -- Impact of Big Data and Digital Marketing on Business -- Targeted Marketing -- Product Development -- Efficiency Improvements -- Up-Selling and Cross-Selling -- Cost Reduction -- Business Security -- Revenue Growth -- Examples of Big Data's Impact on Businesses -- Financial Institutions -- Retail</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Telecommunications -- Conclusion -- References -- Chapter 8 -- The Role of Big Data in Predicting Consumer Behavior -- Abstract -- Introduction -- Planning for Data Collection -- Activity of Data -- Collection -- Preparation -- Processing and Prediction -- Interpretation -- Presenting Predictions and Interpretation -- Role of Big Data -- Descriptive Analysis -- Predictive Analysis -- Prescriptive Analysis -- Competitor Analysis -- Net Promoter Score (NPS) -- Literature Review -- Tools and Methodologies -- Consumer Churn Prediction (CCP) -- Identification of Loyal Consumers (ILC) -- Personalizing Consumer Experience (PCE) -- Enhancing Consumer Experience (ECE) -- Consumer Churn Reduction -- Evaluation Metrics -- Comparison and Analysis of Algorithms under Study -- Consumer Churn Reduction -- Identification of Loyal Consumers -- Personalizing Consumer Experience -- Enhancing Consumer Experience -- Result Analysis -- Consumer Churn Reduction -- Identification of Loyal Consumers -- Personalizing Consumer Experience -- Enhancing Consumer Experience -- Conclusion -- References -- Chapter 9 -- Context Aware Computing -- Abstract -- Introduction -- Discerning Context -- Thus, the Constituents of Environment Include -- Information Attainment -- Contextual Applications -- Designing Principles -- Context-Aware Model -- Security Concerns -- Aspects of the Future -- Conclusion -- References -- Chapter 10 -- A Review-Based Study of Successful Negotiations -- Abstract -- Introduction -- Objectives of Study -- Research Methodology -- Search Strategy -- Findings -- Effective Negotiation Process -- Limitations and Future Scope -- Conclusion -- Conflict of Interest -- References -- Chapter 11 -- The Role of Digital Marketing in Financial Services -- Abstract -- Introduction -- Traditional Marketing vs. Digital Marketing -- Digital Marketing Tools -- Big Data</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Artificial Intelligence (AI) -- Mobile Marketing -- Search Engine Optimization (SEO) -- Social Media Marketing -- Digital Marketing and Financial Services -- Digital Financial Inclusion -- Benefits -- Digital Marketing Tools for Financial Services -- Social Media -Perk to Financial Service -- Communication -- Lessen the Effort and Price -- Artificial Intelligence -- Pay-Per-Click -- Digital Marketing Strategies in Banks -- Strategies Opted by Housing Development Finance Corporation -- Strategies Opted by the State Bank of India -- Conclusion -- References -- Chapter 12 -- Stretching Beyond Big Data for Successful Digital Marketing -- Abstract -- Introduction to Big Data -- Review of Literature -- Features of Big Data -- Velocity -- Volume -- Variety -- Veracity -- Sources of Big Data -- Social Media -- Web Mining -- Online Transactions -- Big Data and Digital Marketing -- Significance of Big Data - Digital Marketing Perspective -- Impact of Big Data in Digital Marketing -- Real Time Customer Insights -- Audience Targeting -- Increase in Sales -- Price Optimization -- Personalized Targeting -- Affordable Data Analytics -- Demand Forecasting -- Optimization of Marketing Budget -- Types of Big Data for Marketing -- Customer Data -- Operational Data -- Financial Data -- Challenges to the Effective Use of Big Data -- Big Data to Better Marketing -- Big Data in Marketing - Cases -- Stretching Beyond Big Data -- Smart Data -- Shifting from Big to Smart Data -- Big Data vs. Smart Data -- Characteristics of Smart Data -- Forward Looking -- Process Oriented -- Scalable Solutions -- An Intelligent Organization -- From Big Data to Smart Data -- Conclusion -- References -- Index -- Editors' Contact Information -- Blank Page</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing-Data processing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Big data</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Singh, Amandeep</subfield><subfield code="t">Big Data: a Road-Map for Successful Digital Marketing</subfield><subfield code="d">New York : Nova Science Publishers, Incorporated,c2023</subfield><subfield code="z">9798886979152</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034736460</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=30593688</subfield><subfield code="l">HWR01</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">HWR_PDA_PQE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV049409376 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:05:38Z |
| indexdate | 2024-07-10T10:06:18Z |
| institution | BVB |
| isbn | 9798891130036 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034736460 |
| oclc_num | 1396062880 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (206 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Nova Science Publishers, Incorporated |
| record_format | marc |
| series2 | Marketing and Operations Management Research Series |
| spelling | Singh, Amandeep Verfasser aut Big Data a Road-Map for Successful Digital Marketing 1st ed New York Nova Science Publishers, Incorporated 2023 ©2023 1 Online-Ressource (206 Seiten) txt rdacontent c rdamedia cr rdacarrier Marketing and Operations Management Research Series Description based on publisher supplied metadata and other sources Intro -- Contents -- Preface -- Chapter 1 -- Four Cases on Marketing Strategies Adopted by Companies during COVID-19 -- Abstract -- Introduction -- Literature Review -- Value Creation Activities during Pandemics -- Box8 - Desi Meals, Done Better -- OTT (Over-the-Top) Platforms -- MyUpchar -- ZOOM (Application) -- Conclusion -- References -- Chapter 2 -- The Role of Digital Marketing in Reshaping Financial Services -- Abstract -- Introduction -- Digital Marketing for Financial Services -- Tips on How to Use Digital Marketing to Your Advantage in Financial Services -- Boost Your Public Profile -- Marketing with Content -- Establish User-Friendly, Well-Organized Websites -- Manage Your Reputation Online -- Leverage Search Engine Optimization -- Marketers Use Videos for Everything -- News Statements -- Pay Attention to Details and Customize -- The Future Is Now: Live Streaming and Webinars -- Advertising on Social Media -- Promoting Your Business Through Electronic Mail -- Role of Digital Marketing in Banking and Financial Services -- Aim for Real Clients -- Monitor the Actions of Their Customers -- Digital Marketing Efforts by HDFC Bank: A Case Study from India -- Internet Promotion -- Remote Relationship Administration -- Digital Marketing Initiatives by the State Bank of India: A Case Study from India -- Strategies Adopted -- Result of Digital Marketing -- Learnings -- Financial Companies See Significant Growth in Digital Advertising: A Case Study from US -- Bank Advertising Expenditures for Display Ads vs. Search -- Conclusion -- References -- Chapter 3 -- A Study on the Impact and Importance of Digital Marketing -- Abstract -- Introduction -- Objectives of the Study -- Channels of Digital Marketing -- Social Media -- Email Marketing -- Affiliate Marketing -- Search Engine Marketing -- Online Display Advertising Traditional and Digital Marketing Comparison -- Importance of Digital Marketing -- Conclusion -- References -- Chapter 4 -- Accounting in the Demesne of Big Data, Data Analytics and Artificial Intelligence in Industrial Revolution 5.0: Applications, Challenges and Opportunities -- Abstract -- Introduction -- Big Data -- Analytical Approach Using the ETL Process -- Data Extraction -- Inventory Extraction -- Incremental Extraction -- Data Cleaning -- Data Conversion -- Data Loading -- Cost Control -- Performance Evaluation -- Policy Support -- Accounting and Big Data Analytics -- Descriptive Analytics -- Diagnostic Analytics -- Predictive Analytics -- Prescriptive Analytics -- Data Analytics Tools -- Microsoft Excel -- Business Intelligence Tools -- Proprietary Tools -- Machine Learning Tools -- Financial Accounting and Management Accounting Applications -- Artificial Intelligence in Accounting -- Conclusion -- References -- Chapter 5 -- Employee Productivity Augmentation Using Human Capital Analytics -- Abstract -- Introduction -- Methodology and Design -- Finding and Observations -- Research Constraints/Implications -- What Best Defines HR Analytics? -- How Does HR Analytics Operate? -- Why Does HR Analytics Operate? -- Where Can the Impact of HR Analytics Be Seen? -- Who Is Responsible for HR Analytics to Be Successful? -- Interpretation of These Five Answers -- HR Analytics Maturity Model -- Future of HR Analytics -- Scope for Future Research -- Conclusion -- References -- Chapter 6 -- The Impact of Big Data on Mobile Marketing -- Abstract -- Introduction -- Big Data Analytics and Its Impact on Mobile Marketing -- Mobile Marketing Using Data on the Go -- Big Data Analytics and AI's Expanding Role in Mobile Marketing- 2020-2024, Global Mobile Marketing Industry Report The Forecasted Timeframe Will See the Highest CAGR for the Services Segment -- The SMEs Market Will Dominate Mobile Marketing in 2019 -- The Segment with the Highest CAGR during the Predicted Period Will Be Telecom and IT -- North America to Dominate the Mobile Marketing Market - 2019 -- Big Data in Mobile Marketing -- The Trend of Using Big Data in Mobile Applications and Its Impact on Mobile Sales -- Mobile Marketing -- Ways That Massive Data Affects Mobile App Sales -- International Boundaries -- In-Application Purchasing Options -- Consumer Opinion Analysis -- Determine Market Crowding -- Marketing Local Target -- Literature Review -- The Important Part Played by Big Data from Microsoft in a Mobile Strategy -- How Crucial Is Big-Data Analytics in Mobile Advertising? -- Big Data and Its Impact Mobile Marketing: Major Applications for Mobile Marketing Using Big Data -- Knowing the Effective Pricing and Monetization Model -- Customized Marketing -- When Social Media Is Big Data -- New Age of Marketing -- Conclusion -- Big Data as a Crucial Aspect of Future App -- Big Data in Mobile Marketing -- References -- Chapter 7 -- Recent Trends in Big Data and Digital Marketing and Their Impact on Businesses -- Abstract -- Introduction to Big Data -- Recent Trends in Big Data and Digital Marketing -- Artificial Intelligence -- Programmatic Advertising -- Chatbots -- Predictive and Augmented Analytics -- Blockchain Technology -- Quantum Computing -- Internet of Things (IoT) -- Augmented Reality (AR) and Virtual Reality (VR) -- Search Engine Optimization (SEO) -- Impact of Big Data and Digital Marketing on Business -- Targeted Marketing -- Product Development -- Efficiency Improvements -- Up-Selling and Cross-Selling -- Cost Reduction -- Business Security -- Revenue Growth -- Examples of Big Data's Impact on Businesses -- Financial Institutions -- Retail Telecommunications -- Conclusion -- References -- Chapter 8 -- The Role of Big Data in Predicting Consumer Behavior -- Abstract -- Introduction -- Planning for Data Collection -- Activity of Data -- Collection -- Preparation -- Processing and Prediction -- Interpretation -- Presenting Predictions and Interpretation -- Role of Big Data -- Descriptive Analysis -- Predictive Analysis -- Prescriptive Analysis -- Competitor Analysis -- Net Promoter Score (NPS) -- Literature Review -- Tools and Methodologies -- Consumer Churn Prediction (CCP) -- Identification of Loyal Consumers (ILC) -- Personalizing Consumer Experience (PCE) -- Enhancing Consumer Experience (ECE) -- Consumer Churn Reduction -- Evaluation Metrics -- Comparison and Analysis of Algorithms under Study -- Consumer Churn Reduction -- Identification of Loyal Consumers -- Personalizing Consumer Experience -- Enhancing Consumer Experience -- Result Analysis -- Consumer Churn Reduction -- Identification of Loyal Consumers -- Personalizing Consumer Experience -- Enhancing Consumer Experience -- Conclusion -- References -- Chapter 9 -- Context Aware Computing -- Abstract -- Introduction -- Discerning Context -- Thus, the Constituents of Environment Include -- Information Attainment -- Contextual Applications -- Designing Principles -- Context-Aware Model -- Security Concerns -- Aspects of the Future -- Conclusion -- References -- Chapter 10 -- A Review-Based Study of Successful Negotiations -- Abstract -- Introduction -- Objectives of Study -- Research Methodology -- Search Strategy -- Findings -- Effective Negotiation Process -- Limitations and Future Scope -- Conclusion -- Conflict of Interest -- References -- Chapter 11 -- The Role of Digital Marketing in Financial Services -- Abstract -- Introduction -- Traditional Marketing vs. Digital Marketing -- Digital Marketing Tools -- Big Data Artificial Intelligence (AI) -- Mobile Marketing -- Search Engine Optimization (SEO) -- Social Media Marketing -- Digital Marketing and Financial Services -- Digital Financial Inclusion -- Benefits -- Digital Marketing Tools for Financial Services -- Social Media -Perk to Financial Service -- Communication -- Lessen the Effort and Price -- Artificial Intelligence -- Pay-Per-Click -- Digital Marketing Strategies in Banks -- Strategies Opted by Housing Development Finance Corporation -- Strategies Opted by the State Bank of India -- Conclusion -- References -- Chapter 12 -- Stretching Beyond Big Data for Successful Digital Marketing -- Abstract -- Introduction to Big Data -- Review of Literature -- Features of Big Data -- Velocity -- Volume -- Variety -- Veracity -- Sources of Big Data -- Social Media -- Web Mining -- Online Transactions -- Big Data and Digital Marketing -- Significance of Big Data - Digital Marketing Perspective -- Impact of Big Data in Digital Marketing -- Real Time Customer Insights -- Audience Targeting -- Increase in Sales -- Price Optimization -- Personalized Targeting -- Affordable Data Analytics -- Demand Forecasting -- Optimization of Marketing Budget -- Types of Big Data for Marketing -- Customer Data -- Operational Data -- Financial Data -- Challenges to the Effective Use of Big Data -- Big Data to Better Marketing -- Big Data in Marketing - Cases -- Stretching Beyond Big Data -- Smart Data -- Shifting from Big to Smart Data -- Big Data vs. Smart Data -- Characteristics of Smart Data -- Forward Looking -- Process Oriented -- Scalable Solutions -- An Intelligent Organization -- From Big Data to Smart Data -- Conclusion -- References -- Index -- Editors' Contact Information -- Blank Page Internet marketing Marketing-Data processing Big data Erscheint auch als Druck-Ausgabe Singh, Amandeep Big Data: a Road-Map for Successful Digital Marketing New York : Nova Science Publishers, Incorporated,c2023 9798886979152 |
| spellingShingle | Singh, Amandeep Big Data a Road-Map for Successful Digital Marketing Intro -- Contents -- Preface -- Chapter 1 -- Four Cases on Marketing Strategies Adopted by Companies during COVID-19 -- Abstract -- Introduction -- Literature Review -- Value Creation Activities during Pandemics -- Box8 - Desi Meals, Done Better -- OTT (Over-the-Top) Platforms -- MyUpchar -- ZOOM (Application) -- Conclusion -- References -- Chapter 2 -- The Role of Digital Marketing in Reshaping Financial Services -- Abstract -- Introduction -- Digital Marketing for Financial Services -- Tips on How to Use Digital Marketing to Your Advantage in Financial Services -- Boost Your Public Profile -- Marketing with Content -- Establish User-Friendly, Well-Organized Websites -- Manage Your Reputation Online -- Leverage Search Engine Optimization -- Marketers Use Videos for Everything -- News Statements -- Pay Attention to Details and Customize -- The Future Is Now: Live Streaming and Webinars -- Advertising on Social Media -- Promoting Your Business Through Electronic Mail -- Role of Digital Marketing in Banking and Financial Services -- Aim for Real Clients -- Monitor the Actions of Their Customers -- Digital Marketing Efforts by HDFC Bank: A Case Study from India -- Internet Promotion -- Remote Relationship Administration -- Digital Marketing Initiatives by the State Bank of India: A Case Study from India -- Strategies Adopted -- Result of Digital Marketing -- Learnings -- Financial Companies See Significant Growth in Digital Advertising: A Case Study from US -- Bank Advertising Expenditures for Display Ads vs. Search -- Conclusion -- References -- Chapter 3 -- A Study on the Impact and Importance of Digital Marketing -- Abstract -- Introduction -- Objectives of the Study -- Channels of Digital Marketing -- Social Media -- Email Marketing -- Affiliate Marketing -- Search Engine Marketing -- Online Display Advertising Traditional and Digital Marketing Comparison -- Importance of Digital Marketing -- Conclusion -- References -- Chapter 4 -- Accounting in the Demesne of Big Data, Data Analytics and Artificial Intelligence in Industrial Revolution 5.0: Applications, Challenges and Opportunities -- Abstract -- Introduction -- Big Data -- Analytical Approach Using the ETL Process -- Data Extraction -- Inventory Extraction -- Incremental Extraction -- Data Cleaning -- Data Conversion -- Data Loading -- Cost Control -- Performance Evaluation -- Policy Support -- Accounting and Big Data Analytics -- Descriptive Analytics -- Diagnostic Analytics -- Predictive Analytics -- Prescriptive Analytics -- Data Analytics Tools -- Microsoft Excel -- Business Intelligence Tools -- Proprietary Tools -- Machine Learning Tools -- Financial Accounting and Management Accounting Applications -- Artificial Intelligence in Accounting -- Conclusion -- References -- Chapter 5 -- Employee Productivity Augmentation Using Human Capital Analytics -- Abstract -- Introduction -- Methodology and Design -- Finding and Observations -- Research Constraints/Implications -- What Best Defines HR Analytics? -- How Does HR Analytics Operate? -- Why Does HR Analytics Operate? -- Where Can the Impact of HR Analytics Be Seen? -- Who Is Responsible for HR Analytics to Be Successful? -- Interpretation of These Five Answers -- HR Analytics Maturity Model -- Future of HR Analytics -- Scope for Future Research -- Conclusion -- References -- Chapter 6 -- The Impact of Big Data on Mobile Marketing -- Abstract -- Introduction -- Big Data Analytics and Its Impact on Mobile Marketing -- Mobile Marketing Using Data on the Go -- Big Data Analytics and AI's Expanding Role in Mobile Marketing- 2020-2024, Global Mobile Marketing Industry Report The Forecasted Timeframe Will See the Highest CAGR for the Services Segment -- The SMEs Market Will Dominate Mobile Marketing in 2019 -- The Segment with the Highest CAGR during the Predicted Period Will Be Telecom and IT -- North America to Dominate the Mobile Marketing Market - 2019 -- Big Data in Mobile Marketing -- The Trend of Using Big Data in Mobile Applications and Its Impact on Mobile Sales -- Mobile Marketing -- Ways That Massive Data Affects Mobile App Sales -- International Boundaries -- In-Application Purchasing Options -- Consumer Opinion Analysis -- Determine Market Crowding -- Marketing Local Target -- Literature Review -- The Important Part Played by Big Data from Microsoft in a Mobile Strategy -- How Crucial Is Big-Data Analytics in Mobile Advertising? -- Big Data and Its Impact Mobile Marketing: Major Applications for Mobile Marketing Using Big Data -- Knowing the Effective Pricing and Monetization Model -- Customized Marketing -- When Social Media Is Big Data -- New Age of Marketing -- Conclusion -- Big Data as a Crucial Aspect of Future App -- Big Data in Mobile Marketing -- References -- Chapter 7 -- Recent Trends in Big Data and Digital Marketing and Their Impact on Businesses -- Abstract -- Introduction to Big Data -- Recent Trends in Big Data and Digital Marketing -- Artificial Intelligence -- Programmatic Advertising -- Chatbots -- Predictive and Augmented Analytics -- Blockchain Technology -- Quantum Computing -- Internet of Things (IoT) -- Augmented Reality (AR) and Virtual Reality (VR) -- Search Engine Optimization (SEO) -- Impact of Big Data and Digital Marketing on Business -- Targeted Marketing -- Product Development -- Efficiency Improvements -- Up-Selling and Cross-Selling -- Cost Reduction -- Business Security -- Revenue Growth -- Examples of Big Data's Impact on Businesses -- Financial Institutions -- Retail Telecommunications -- Conclusion -- References -- Chapter 8 -- The Role of Big Data in Predicting Consumer Behavior -- Abstract -- Introduction -- Planning for Data Collection -- Activity of Data -- Collection -- Preparation -- Processing and Prediction -- Interpretation -- Presenting Predictions and Interpretation -- Role of Big Data -- Descriptive Analysis -- Predictive Analysis -- Prescriptive Analysis -- Competitor Analysis -- Net Promoter Score (NPS) -- Literature Review -- Tools and Methodologies -- Consumer Churn Prediction (CCP) -- Identification of Loyal Consumers (ILC) -- Personalizing Consumer Experience (PCE) -- Enhancing Consumer Experience (ECE) -- Consumer Churn Reduction -- Evaluation Metrics -- Comparison and Analysis of Algorithms under Study -- Consumer Churn Reduction -- Identification of Loyal Consumers -- Personalizing Consumer Experience -- Enhancing Consumer Experience -- Result Analysis -- Consumer Churn Reduction -- Identification of Loyal Consumers -- Personalizing Consumer Experience -- Enhancing Consumer Experience -- Conclusion -- References -- Chapter 9 -- Context Aware Computing -- Abstract -- Introduction -- Discerning Context -- Thus, the Constituents of Environment Include -- Information Attainment -- Contextual Applications -- Designing Principles -- Context-Aware Model -- Security Concerns -- Aspects of the Future -- Conclusion -- References -- Chapter 10 -- A Review-Based Study of Successful Negotiations -- Abstract -- Introduction -- Objectives of Study -- Research Methodology -- Search Strategy -- Findings -- Effective Negotiation Process -- Limitations and Future Scope -- Conclusion -- Conflict of Interest -- References -- Chapter 11 -- The Role of Digital Marketing in Financial Services -- Abstract -- Introduction -- Traditional Marketing vs. Digital Marketing -- Digital Marketing Tools -- Big Data Artificial Intelligence (AI) -- Mobile Marketing -- Search Engine Optimization (SEO) -- Social Media Marketing -- Digital Marketing and Financial Services -- Digital Financial Inclusion -- Benefits -- Digital Marketing Tools for Financial Services -- Social Media -Perk to Financial Service -- Communication -- Lessen the Effort and Price -- Artificial Intelligence -- Pay-Per-Click -- Digital Marketing Strategies in Banks -- Strategies Opted by Housing Development Finance Corporation -- Strategies Opted by the State Bank of India -- Conclusion -- References -- Chapter 12 -- Stretching Beyond Big Data for Successful Digital Marketing -- Abstract -- Introduction to Big Data -- Review of Literature -- Features of Big Data -- Velocity -- Volume -- Variety -- Veracity -- Sources of Big Data -- Social Media -- Web Mining -- Online Transactions -- Big Data and Digital Marketing -- Significance of Big Data - Digital Marketing Perspective -- Impact of Big Data in Digital Marketing -- Real Time Customer Insights -- Audience Targeting -- Increase in Sales -- Price Optimization -- Personalized Targeting -- Affordable Data Analytics -- Demand Forecasting -- Optimization of Marketing Budget -- Types of Big Data for Marketing -- Customer Data -- Operational Data -- Financial Data -- Challenges to the Effective Use of Big Data -- Big Data to Better Marketing -- Big Data in Marketing - Cases -- Stretching Beyond Big Data -- Smart Data -- Shifting from Big to Smart Data -- Big Data vs. Smart Data -- Characteristics of Smart Data -- Forward Looking -- Process Oriented -- Scalable Solutions -- An Intelligent Organization -- From Big Data to Smart Data -- Conclusion -- References -- Index -- Editors' Contact Information -- Blank Page Internet marketing Marketing-Data processing Big data |
| title | Big Data a Road-Map for Successful Digital Marketing |
| title_auth | Big Data a Road-Map for Successful Digital Marketing |
| title_exact_search | Big Data a Road-Map for Successful Digital Marketing |
| title_exact_search_txtP | Big Data a Road-Map for Successful Digital Marketing |
| title_full | Big Data a Road-Map for Successful Digital Marketing |
| title_fullStr | Big Data a Road-Map for Successful Digital Marketing |
| title_full_unstemmed | Big Data a Road-Map for Successful Digital Marketing |
| title_short | Big Data |
| title_sort | big data a road map for successful digital marketing |
| title_sub | a Road-Map for Successful Digital Marketing |
| topic | Internet marketing Marketing-Data processing Big data |
| topic_facet | Internet marketing Marketing-Data processing Big data |
| work_keys_str_mv | AT singhamandeep bigdataaroadmapforsuccessfuldigitalmarketing |