Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer International Publishing AG
2022
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Palgrave Studies in Political Marketing and Management Series
|
| Schlagworte: | |
| Online-Zugang: | HWR01 |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (160 Seiten) |
| ISBN: | 9783031153327 |
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| 505 | 8 | |a Intro -- Acknowledgements -- Contents -- About the Author -- Abbreviations -- List of Tables -- Chapter 1: Introduction -- Background -- Prior Literature -- Research Question and Hypothesis -- Theoretical Framework -- Methodology -- Structure and Contents -- References -- Chapter 2: Palestine Solidarity Network Aotearoa -- Overview -- Marketing Orientation -- Analysis -- Segmentation, Targeting, and Positioning (STP) -- Segmentation -- Targeting -- Positioning -- Analysis -- Internal Marketing -- Analysis -- Public Diplomacy and Nation Branding -- Analysis -- Conclusion -- References -- Chapter 3: Israel Institute of New Zealand -- Overview -- Marketing Orientation -- Analysis -- Segmentation, Targeting, and Positioning (STP) -- Segmentation -- Targeting -- Positioning -- Analysis -- Internal Marketing -- Analysis -- Public Diplomacy and Nation Branding -- Working with Foreign Officials and Governments -- Communicational Output -- Relational Activities -- Analysis -- Conclusion -- References -- Chapter 4: Australia/Israel & -- Jewish Affairs Council -- Overview -- Marketing Orientation -- Analysis -- Segmentation, Targeting, and Positioning (STP) -- Segmentation -- Targeting -- Positioning -- Analysis -- Internal Marketing -- Analysis -- Public Diplomacy and Nation Branding -- Analysis -- Conclusion -- References -- Chapter 5: Australia Palestine Advocacy Network -- Overview -- Marketing Orientation -- Analysis -- Segmentation, Targeting, and Positioning (STP) -- Segmentation -- Palestine in Australian Politics, 2011-2018 -- 2013 Australian Federal Election -- 2016 Australian Federal Election -- Targeting -- Positioning -- Analysis -- Internal Marketing -- Analysis -- Public Diplomacy and Nation Branding -- Analysis -- Conclusion -- References -- Chapter 6: Conclusion -- Introduction -- The Research -- Methodology | |
| 505 | 8 | |a Research Question and Hypothesis -- Case Studies' Findings -- Marketing Orientation -- Segmentation, Targeting, and Positioning (STP) -- Internal Marketing -- Public Diplomacy and Nation Branding -- Value of the Analytical Framework -- Overall Findings -- Strengths -- Limitations -- Contributions to the Academic Literature -- Lessons for Practitioners -- References -- Appendix -- Websites -- Print Media and Newsletters -- Social Media Accounts -- Facebook -- Instagram -- Twitter -- Vimeo -- YouTube -- Index | |
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Datensatz im Suchindex
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| author | Lim, Andrew |
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| building | Verbundindex |
| bvnumber | BV049408735 |
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| contents | Intro -- Acknowledgements -- Contents -- About the Author -- Abbreviations -- List of Tables -- Chapter 1: Introduction -- Background -- Prior Literature -- Research Question and Hypothesis -- Theoretical Framework -- Methodology -- Structure and Contents -- References -- Chapter 2: Palestine Solidarity Network Aotearoa -- Overview -- Marketing Orientation -- Analysis -- Segmentation, Targeting, and Positioning (STP) -- Segmentation -- Targeting -- Positioning -- Analysis -- Internal Marketing -- Analysis -- Public Diplomacy and Nation Branding -- Analysis -- Conclusion -- References -- Chapter 3: Israel Institute of New Zealand -- Overview -- Marketing Orientation -- Analysis -- Segmentation, Targeting, and Positioning (STP) -- Segmentation -- Targeting -- Positioning -- Analysis -- Internal Marketing -- Analysis -- Public Diplomacy and Nation Branding -- Working with Foreign Officials and Governments -- Communicational Output -- Relational Activities -- Analysis -- Conclusion -- References -- Chapter 4: Australia/Israel & -- Jewish Affairs Council -- Overview -- Marketing Orientation -- Analysis -- Segmentation, Targeting, and Positioning (STP) -- Segmentation -- Targeting -- Positioning -- Analysis -- Internal Marketing -- Analysis -- Public Diplomacy and Nation Branding -- Analysis -- Conclusion -- References -- Chapter 5: Australia Palestine Advocacy Network -- Overview -- Marketing Orientation -- Analysis -- Segmentation, Targeting, and Positioning (STP) -- Segmentation -- Palestine in Australian Politics, 2011-2018 -- 2013 Australian Federal Election -- 2016 Australian Federal Election -- Targeting -- Positioning -- Analysis -- Internal Marketing -- Analysis -- Public Diplomacy and Nation Branding -- Analysis -- Conclusion -- References -- Chapter 6: Conclusion -- Introduction -- The Research -- Methodology Research Question and Hypothesis -- Case Studies' Findings -- Marketing Orientation -- Segmentation, Targeting, and Positioning (STP) -- Internal Marketing -- Public Diplomacy and Nation Branding -- Value of the Analytical Framework -- Overall Findings -- Strengths -- Limitations -- Contributions to the Academic Literature -- Lessons for Practitioners -- References -- Appendix -- Websites -- Print Media and Newsletters -- Social Media Accounts -- Facebook -- Instagram -- Twitter -- Vimeo -- YouTube -- Index |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.800993 |
| dewey-search | 658.800993 |
| dewey-sort | 3658.800993 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:05:37Z |
| indexdate | 2024-07-10T10:06:17Z |
| institution | BVB |
| isbn | 9783031153327 |
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| series2 | Palgrave Studies in Political Marketing and Management Series |
| spelling | Lim, Andrew Verfasser aut Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups 1st ed Cham Springer International Publishing AG 2022 ©2022 1 Online-Ressource (160 Seiten) txt rdacontent c rdamedia cr rdacarrier Palgrave Studies in Political Marketing and Management Series Description based on publisher supplied metadata and other sources Intro -- Acknowledgements -- Contents -- About the Author -- Abbreviations -- List of Tables -- Chapter 1: Introduction -- Background -- Prior Literature -- Research Question and Hypothesis -- Theoretical Framework -- Methodology -- Structure and Contents -- References -- Chapter 2: Palestine Solidarity Network Aotearoa -- Overview -- Marketing Orientation -- Analysis -- Segmentation, Targeting, and Positioning (STP) -- Segmentation -- Targeting -- Positioning -- Analysis -- Internal Marketing -- Analysis -- Public Diplomacy and Nation Branding -- Analysis -- Conclusion -- References -- Chapter 3: Israel Institute of New Zealand -- Overview -- Marketing Orientation -- Analysis -- Segmentation, Targeting, and Positioning (STP) -- Segmentation -- Targeting -- Positioning -- Analysis -- Internal Marketing -- Analysis -- Public Diplomacy and Nation Branding -- Working with Foreign Officials and Governments -- Communicational Output -- Relational Activities -- Analysis -- Conclusion -- References -- Chapter 4: Australia/Israel & -- Jewish Affairs Council -- Overview -- Marketing Orientation -- Analysis -- Segmentation, Targeting, and Positioning (STP) -- Segmentation -- Targeting -- Positioning -- Analysis -- Internal Marketing -- Analysis -- Public Diplomacy and Nation Branding -- Analysis -- Conclusion -- References -- Chapter 5: Australia Palestine Advocacy Network -- Overview -- Marketing Orientation -- Analysis -- Segmentation, Targeting, and Positioning (STP) -- Segmentation -- Palestine in Australian Politics, 2011-2018 -- 2013 Australian Federal Election -- 2016 Australian Federal Election -- Targeting -- Positioning -- Analysis -- Internal Marketing -- Analysis -- Public Diplomacy and Nation Branding -- Analysis -- Conclusion -- References -- Chapter 6: Conclusion -- Introduction -- The Research -- Methodology Research Question and Hypothesis -- Case Studies' Findings -- Marketing Orientation -- Segmentation, Targeting, and Positioning (STP) -- Internal Marketing -- Public Diplomacy and Nation Branding -- Value of the Analytical Framework -- Overall Findings -- Strengths -- Limitations -- Contributions to the Academic Literature -- Lessons for Practitioners -- References -- Appendix -- Websites -- Print Media and Newsletters -- Social Media Accounts -- Facebook -- Instagram -- Twitter -- Vimeo -- YouTube -- Index Arab-Israeli conflict Politikmarketing (DE-588)1050917146 gnd rswk-swf Advocacy (DE-588)1208925741 gnd rswk-swf Nahostkonflikt (DE-588)4041158-8 gnd rswk-swf Neuseeland (DE-588)4041915-0 gnd rswk-swf Australien (DE-588)4003900-6 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Australien (DE-588)4003900-6 g Neuseeland (DE-588)4041915-0 g Nahostkonflikt (DE-588)4041158-8 s Advocacy (DE-588)1208925741 s Politikmarketing (DE-588)1050917146 s DE-604 Erscheint auch als Druck-Ausgabe Lim, Andrew Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups Cham : Springer International Publishing AG,c2022 9783031153310 |
| spellingShingle | Lim, Andrew Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups Intro -- Acknowledgements -- Contents -- About the Author -- Abbreviations -- List of Tables -- Chapter 1: Introduction -- Background -- Prior Literature -- Research Question and Hypothesis -- Theoretical Framework -- Methodology -- Structure and Contents -- References -- Chapter 2: Palestine Solidarity Network Aotearoa -- Overview -- Marketing Orientation -- Analysis -- Segmentation, Targeting, and Positioning (STP) -- Segmentation -- Targeting -- Positioning -- Analysis -- Internal Marketing -- Analysis -- Public Diplomacy and Nation Branding -- Analysis -- Conclusion -- References -- Chapter 3: Israel Institute of New Zealand -- Overview -- Marketing Orientation -- Analysis -- Segmentation, Targeting, and Positioning (STP) -- Segmentation -- Targeting -- Positioning -- Analysis -- Internal Marketing -- Analysis -- Public Diplomacy and Nation Branding -- Working with Foreign Officials and Governments -- Communicational Output -- Relational Activities -- Analysis -- Conclusion -- References -- Chapter 4: Australia/Israel & -- Jewish Affairs Council -- Overview -- Marketing Orientation -- Analysis -- Segmentation, Targeting, and Positioning (STP) -- Segmentation -- Targeting -- Positioning -- Analysis -- Internal Marketing -- Analysis -- Public Diplomacy and Nation Branding -- Analysis -- Conclusion -- References -- Chapter 5: Australia Palestine Advocacy Network -- Overview -- Marketing Orientation -- Analysis -- Segmentation, Targeting, and Positioning (STP) -- Segmentation -- Palestine in Australian Politics, 2011-2018 -- 2013 Australian Federal Election -- 2016 Australian Federal Election -- Targeting -- Positioning -- Analysis -- Internal Marketing -- Analysis -- Public Diplomacy and Nation Branding -- Analysis -- Conclusion -- References -- Chapter 6: Conclusion -- Introduction -- The Research -- Methodology Research Question and Hypothesis -- Case Studies' Findings -- Marketing Orientation -- Segmentation, Targeting, and Positioning (STP) -- Internal Marketing -- Public Diplomacy and Nation Branding -- Value of the Analytical Framework -- Overall Findings -- Strengths -- Limitations -- Contributions to the Academic Literature -- Lessons for Practitioners -- References -- Appendix -- Websites -- Print Media and Newsletters -- Social Media Accounts -- Facebook -- Instagram -- Twitter -- Vimeo -- YouTube -- Index Arab-Israeli conflict Politikmarketing (DE-588)1050917146 gnd Advocacy (DE-588)1208925741 gnd Nahostkonflikt (DE-588)4041158-8 gnd |
| subject_GND | (DE-588)1050917146 (DE-588)1208925741 (DE-588)4041158-8 (DE-588)4041915-0 (DE-588)4003900-6 (DE-588)4113937-9 |
| title | Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups |
| title_auth | Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups |
| title_exact_search | Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups |
| title_exact_search_txtP | Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups |
| title_full | Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups |
| title_fullStr | Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups |
| title_full_unstemmed | Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups |
| title_short | Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups |
| title_sort | political marketing and public diplomacy by pro israel and pro palestinian advocacy groups |
| topic | Arab-Israeli conflict Politikmarketing (DE-588)1050917146 gnd Advocacy (DE-588)1208925741 gnd Nahostkonflikt (DE-588)4041158-8 gnd |
| topic_facet | Arab-Israeli conflict Politikmarketing Advocacy Nahostkonflikt Neuseeland Australien Hochschulschrift |
| work_keys_str_mv | AT limandrew politicalmarketingandpublicdiplomacybyproisraelandpropalestinianadvocacygroups |