Yes Logo: Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market
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| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Singapore
Springer Nature Singapore
2023
Singapore Springer |
| Edition: | 1st ed. 2023 |
| Subjects: | |
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| Physical Description: | 1 Online-Ressource (XV, 207 p. 14 illus., 12 illus. in color) |
| ISBN: | 9789819966080 |
| DOI: | 10.1007/978-981-99-6608-0 |
Staff View
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| author | Wang, Jiazhuo George Qin, Shuo Wang, Allison |
| author_facet | Wang, Jiazhuo George Qin, Shuo Wang, Allison |
| author_role | aut aut aut |
| author_sort | Wang, Jiazhuo George |
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| bvnumber | BV049397789 |
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| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-981-99-6608-0 |
| edition | 1st ed. 2023 |
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| id | DE-604.BV049397789 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:02:48Z |
| indexdate | 2025-02-20T07:12:03Z |
| institution | BVB |
| isbn | 9789819966080 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034725088 |
| oclc_num | 1409122026 |
| open_access_boolean | |
| owner | DE-703 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-573 DE-M347 DE-1102 DE-706 DE-739 DE-634 DE-11 |
| owner_facet | DE-703 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-573 DE-M347 DE-1102 DE-706 DE-739 DE-634 DE-11 |
| physical | 1 Online-Ressource (XV, 207 p. 14 illus., 12 illus. in color) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2023 |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Springer Nature Singapore Springer |
| record_format | marc |
| spellingShingle | Wang, Jiazhuo George Qin, Shuo Wang, Allison Yes Logo Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market Branding Digital Marketing Consumer Behavior Branding (Marketing) Telemarketing Internet marketing Consumer behavior |
| title | Yes Logo Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market |
| title_auth | Yes Logo Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market |
| title_exact_search | Yes Logo Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market |
| title_exact_search_txtP | Yes Logo Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market |
| title_full | Yes Logo Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market by Jiazhuo George Wang, Shuo Qin, Allison Wang |
| title_fullStr | Yes Logo Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market by Jiazhuo George Wang, Shuo Qin, Allison Wang |
| title_full_unstemmed | Yes Logo Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market by Jiazhuo George Wang, Shuo Qin, Allison Wang |
| title_short | Yes Logo |
| title_sort | yes logo uncovering the recipes of branding success in the world s largest consumer market |
| title_sub | Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market |
| topic | Branding Digital Marketing Consumer Behavior Branding (Marketing) Telemarketing Internet marketing Consumer behavior |
| topic_facet | Branding Digital Marketing Consumer Behavior Branding (Marketing) Telemarketing Internet marketing Consumer behavior |
| url | https://doi.org/10.1007/978-981-99-6608-0 |
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