APA-Zitierstil (7. Ausg.)

Wang, J. G., Qin, S., & Wang, A. (2023). Yes Logo: Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market (1st ed. 2023.). Springer Nature Singapore. https://doi.org/10.1007/978-981-99-6608-0

Chicago-Zitierstil (17. Ausg.)

Wang, Jiazhuo George, Shuo Qin, und Allison Wang. Yes Logo: Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market. 1st ed. 2023. Singapore: Springer Nature Singapore, 2023. https://doi.org/10.1007/978-981-99-6608-0.

MLA-Zitierstil (9. Ausg.)

Wang, Jiazhuo George, et al. Yes Logo: Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market. 1st ed. 2023. Springer Nature Singapore, 2023. https://doi.org/10.1007/978-981-99-6608-0.