The media economy:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge, Taylor & Francis Group
[2024]
|
| Ausgabe: | Third edition |
| Schriftenreihe: | Media Management and Economics Series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | xii, 207 Seiten Illustrationen, Diagramme |
| ISBN: | 9781032491332 9781032491349 |
Internformat
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Datensatz im Suchindex
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Contents List of illustrations Preface Acknowledgments 1 viii χ xii 1 Understanding the Media Economy 2 Theories and Approaches Used to Examine the Media Economy 20 3 Key Concepts to Understand the Media Economy 4 Evolving Markets in the Media Economy 51 5 Streaming and the Media Economy 68 35 6 Technology and the Media Economy 7 Globalization and the Media Economy 101 8 Regulation and the Media Economy 120 9 Consumer Aspects of the Media Economy 140 10 Finance, Valuation, Investment, and Labor in the Media Economy 11 88 154 Assessing the Future of the Media Economy 173 References Index 180 193
This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. First, the book explores how media industries function across global, national, household, and individual levels of society. Second, it assesses how key forces such as technology, globalization, regulation, and consumer aspects are constantly evolving and influencing media industries. This new edition incorporates thoroughly updated theory and research as well as expanded case studies that include examples from international markets such as Asia, Europe, and Latin America. It builds on the contributions of the previous edition by providing new references and current data to define and analyze today's media markets and offers a more expansive assessment of streaming business models as well as the effects of Covid-19 on the media economy. Written in an accessible style and presenting a holistic global perspective of the role of media in the global economy, the textbook provides crucial insights for students and practitioners of media economics, media management and media industries. Alan B. Albarran is Professor Emeritus of Media Arts at the University of North Texas, USA. He is internationally recognized as one of the leading scholars in the field of Media Management and Economics and is a former editor of the Journal of Media Economics and
the International Journal for Media Management. He is also a co-editor of the Handbook of Media Management and Economics, 2nd edition (Routledge, 2018). |
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| spelling | Albarran, Alan B. Verfasser (DE-588)170913104 aut The media economy Alan B. Albarran Third edition New York ; London Routledge, Taylor & Francis Group [2024] xii, 207 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Media Management and Economics Series Volkswirtschaftslehre (DE-588)4078943-3 gnd rswk-swf Medienwirtschaft (DE-588)4129410-5 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf Unterhaltungsindustrie (DE-588)4186999-0 gnd rswk-swf Medienökonomie (DE-588)4623124-9 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Medienökonomie (DE-588)4623124-9 s Medienwirtschaft (DE-588)4129410-5 s Unterhaltungsindustrie (DE-588)4186999-0 s Volkswirtschaftslehre (DE-588)4078943-3 s Globalisierung (DE-588)4557997-0 s 1\p DE-604 Erscheint auch als Online-Ausgabe 978-1-003-39229-3 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034583056&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034583056&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
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| title | The media economy |
| title_auth | The media economy |
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| title_full | The media economy Alan B. Albarran |
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| title_short | The media economy |
| title_sort | the media economy |
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