Social Media Analytics in Predicting Consumer Behavior:
Cover -- Title Page -- Copyright Page -- Preface -- Table of Contents -- 1. The Concept of Social Media -- 2. Social Media Marketing -- 3. Formulating a Social Media Strategy -- 4. Introduction to Social Media Analytics -- 5. Social Media Analytics in Consumer Behavior -- 6. Social Media Actions Ana...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boca Raton ; London ; New York
CRC Press, Taylor & Francis Group
2023
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| Schlagworte: | |
| Zusammenfassung: | Cover -- Title Page -- Copyright Page -- Preface -- Table of Contents -- 1. The Concept of Social Media -- 2. Social Media Marketing -- 3. Formulating a Social Media Strategy -- 4. Introduction to Social Media Analytics -- 5. Social Media Analytics in Consumer Behavior -- 6. Social Media Actions Analytics -- 7. Measuring Web Site Performance with Web Analytics -- 8. Mobile Analytics -- 9. Ethics and Social Media Analytics -- Index. |
| Beschreibung: | iv, 189 Seiten Illustrationen, Diagramme, Karten |
| ISBN: | 9781032059907 9781032059914 |
Internformat
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| 245 | 1 | 0 | |a Social Media Analytics in Predicting Consumer Behavior |c editors Selay Ilgaz Sümer (Baskent University, Department of Management, Ankara, Turkey), Nurettin Parilti (Haci Bayram Veli University, Department of Business, Ankara, Turkey) |
| 264 | 1 | |a Boca Raton ; London ; New York |b CRC Press, Taylor & Francis Group |c 2023 | |
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| 520 | 3 | |a Cover -- Title Page -- Copyright Page -- Preface -- Table of Contents -- 1. The Concept of Social Media -- 2. Social Media Marketing -- 3. Formulating a Social Media Strategy -- 4. Introduction to Social Media Analytics -- 5. Social Media Analytics in Consumer Behavior -- 6. Social Media Actions Analytics -- 7. Measuring Web Site Performance with Web Analytics -- 8. Mobile Analytics -- 9. Ethics and Social Media Analytics -- Index. | |
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
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| index_date | 2024-07-03T22:42:08Z |
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| spelling | Sümer, Selay Ilgaz edt Social Media Analytics in Predicting Consumer Behavior editors Selay Ilgaz Sümer (Baskent University, Department of Management, Ankara, Turkey), Nurettin Parilti (Haci Bayram Veli University, Department of Business, Ankara, Turkey) Boca Raton ; London ; New York CRC Press, Taylor & Francis Group 2023 iv, 189 Seiten Illustrationen, Diagramme, Karten txt rdacontent n rdamedia nc rdacarrier Cover -- Title Page -- Copyright Page -- Preface -- Table of Contents -- 1. The Concept of Social Media -- 2. Social Media Marketing -- 3. Formulating a Social Media Strategy -- 4. Introduction to Social Media Analytics -- 5. Social Media Analytics in Consumer Behavior -- 6. Social Media Actions Analytics -- 7. Measuring Web Site Performance with Web Analytics -- 8. Mobile Analytics -- 9. Ethics and Social Media Analytics -- Index. (DE-588)4143413-4 Aufsatzsammlung gnd-content Parilti, Nurettin edt Erscheint auch als Online-Ausgabe 978-1-003-20015-4 |
| spellingShingle | Social Media Analytics in Predicting Consumer Behavior |
| subject_GND | (DE-588)4143413-4 |
| title | Social Media Analytics in Predicting Consumer Behavior |
| title_auth | Social Media Analytics in Predicting Consumer Behavior |
| title_exact_search | Social Media Analytics in Predicting Consumer Behavior |
| title_exact_search_txtP | Social Media Analytics in Predicting Consumer Behavior |
| title_full | Social Media Analytics in Predicting Consumer Behavior editors Selay Ilgaz Sümer (Baskent University, Department of Management, Ankara, Turkey), Nurettin Parilti (Haci Bayram Veli University, Department of Business, Ankara, Turkey) |
| title_fullStr | Social Media Analytics in Predicting Consumer Behavior editors Selay Ilgaz Sümer (Baskent University, Department of Management, Ankara, Turkey), Nurettin Parilti (Haci Bayram Veli University, Department of Business, Ankara, Turkey) |
| title_full_unstemmed | Social Media Analytics in Predicting Consumer Behavior editors Selay Ilgaz Sümer (Baskent University, Department of Management, Ankara, Turkey), Nurettin Parilti (Haci Bayram Veli University, Department of Business, Ankara, Turkey) |
| title_short | Social Media Analytics in Predicting Consumer Behavior |
| title_sort | social media analytics in predicting consumer behavior |
| topic_facet | Aufsatzsammlung |
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