Contemporary approaches of digital marketing and the role of machine intelligence:
Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and c...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global
[2023]
|
| Schriftenreihe: | Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES)
|
| Schlagworte: | |
| Online-Zugang: | DE-898 DE-1049 DE-83 DE-91 DE-706 DE-1050 URL des Erstveröffentlichers |
| Zusammenfassung: | Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and builds a bridge between digital marketing strategies and business plans for organizations. Covering topics such as digital marketing, metaverse, and visitor experience, this premier reference source is an essential resource for business leaders and managers, marketers, IT managers, data analysts, social media analysts, students and educators of higher education, researchers, and academicians. |
| Beschreibung: | 1 Online-Ressource (xviii, 260 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781668477373 |
| DOI: | 10.4018/978-1-6684-7735-9 |
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| spelling | Contemporary approaches of digital marketing and the role of machine intelligence Afzal Sayed Munna, Md Sadeque Imam Shaikh, Baha Uddin Kazi Hershey PA, USA IGI Global [2023] 1 Online-Ressource (xviii, 260 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and builds a bridge between digital marketing strategies and business plans for organizations. Covering topics such as digital marketing, metaverse, and visitor experience, this premier reference source is an essential resource for business leaders and managers, marketers, IT managers, data analysts, social media analysts, students and educators of higher education, researchers, and academicians. Internet marketing Marketing Technological innovations Artificial intelligence Economic aspects (DE-588)4143413-4 Aufsatzsammlung gnd-content Munna, Afzal Sayed 1980- (DE-588)1292889527 edt Shaikh, Md Sadeque Imam 1977- (DE-588)1292889675 edt Kazi, Baha Uddin 1976- (DE-588)1303082160 edt Erscheint auch als Druck-Ausgabe 1668477351 Erscheint auch als Druck-Ausgabe 9781668477359 https://doi.org/10.4018/978-1-6684-7735-9 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Contemporary approaches of digital marketing and the role of machine intelligence Internet marketing Marketing Technological innovations Artificial intelligence Economic aspects |
| subject_GND | (DE-588)4143413-4 |
| title | Contemporary approaches of digital marketing and the role of machine intelligence |
| title_auth | Contemporary approaches of digital marketing and the role of machine intelligence |
| title_exact_search | Contemporary approaches of digital marketing and the role of machine intelligence |
| title_exact_search_txtP | Contemporary approaches of digital marketing and the role of machine intelligence |
| title_full | Contemporary approaches of digital marketing and the role of machine intelligence Afzal Sayed Munna, Md Sadeque Imam Shaikh, Baha Uddin Kazi |
| title_fullStr | Contemporary approaches of digital marketing and the role of machine intelligence Afzal Sayed Munna, Md Sadeque Imam Shaikh, Baha Uddin Kazi |
| title_full_unstemmed | Contemporary approaches of digital marketing and the role of machine intelligence Afzal Sayed Munna, Md Sadeque Imam Shaikh, Baha Uddin Kazi |
| title_short | Contemporary approaches of digital marketing and the role of machine intelligence |
| title_sort | contemporary approaches of digital marketing and the role of machine intelligence |
| topic | Internet marketing Marketing Technological innovations Artificial intelligence Economic aspects |
| topic_facet | Internet marketing Marketing Technological innovations Artificial intelligence Economic aspects Aufsatzsammlung |
| url | https://doi.org/10.4018/978-1-6684-7735-9 |
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