Finding wisdom in brand tragedies: managing threats to brand equity
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Jersey
World Scientific
[2023]
|
| Series: | World Scientific book series in marketing
1 |
| Subjects: | |
| Item Description: | Includes bibliographical references |
| Physical Description: | xiii, 173 Seiten Illustrationen, Diagramme |
| ISBN: | 9789811268175 |
Staff View
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Record in the Search Index
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| illustrated | Illustrated |
| index_date | 2024-07-03T22:21:01Z |
| indexdate | 2024-07-10T09:53:48Z |
| institution | BVB |
| isbn | 9789811268175 |
| language | English |
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| physical | xiii, 173 Seiten Illustrationen, Diagramme |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | World Scientific |
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| series2 | World Scientific book series in marketing |
| spelling | Thomas, Robert J. 1944- Verfasser (DE-588)137057547 aut Finding wisdom in brand tragedies managing threats to brand equity Robert J. Thomas (Georgetown University, USA) New Jersey World Scientific [2023] © 2023 xiii, 173 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier World Scientific book series in marketing 1 Includes bibliographical references Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Marke (DE-588)4074577-6 s DE-604 |
| spellingShingle | Thomas, Robert J. 1944- Finding wisdom in brand tragedies managing threats to brand equity Markenpolitik (DE-588)4144679-3 gnd Marke (DE-588)4074577-6 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4074577-6 |
| title | Finding wisdom in brand tragedies managing threats to brand equity |
| title_auth | Finding wisdom in brand tragedies managing threats to brand equity |
| title_exact_search | Finding wisdom in brand tragedies managing threats to brand equity |
| title_exact_search_txtP | Finding wisdom in brand tragedies managing threats to brand equity |
| title_full | Finding wisdom in brand tragedies managing threats to brand equity Robert J. Thomas (Georgetown University, USA) |
| title_fullStr | Finding wisdom in brand tragedies managing threats to brand equity Robert J. Thomas (Georgetown University, USA) |
| title_full_unstemmed | Finding wisdom in brand tragedies managing threats to brand equity Robert J. Thomas (Georgetown University, USA) |
| title_short | Finding wisdom in brand tragedies |
| title_sort | finding wisdom in brand tragedies managing threats to brand equity |
| title_sub | managing threats to brand equity |
| topic | Markenpolitik (DE-588)4144679-3 gnd Marke (DE-588)4074577-6 gnd |
| topic_facet | Markenpolitik Marke |
| work_keys_str_mv | AT thomasrobertj findingwisdominbrandtragediesmanagingthreatstobrandequity |