Sesame Street: a transnational history
"Sesame Street tells the history of how the American show became a global brand. The book argues that because domestic production was not financially viable from the beginning, Sesame Street became a commodity forcefully marketed all over the world. It is based on archival research in seven cou...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Oxford University Press
[2023]
|
| Schlagworte: | |
| Zusammenfassung: | "Sesame Street tells the history of how the American show became a global brand. The book argues that because domestic production was not financially viable from the beginning, Sesame Street became a commodity forcefully marketed all over the world. It is based on archival research in seven countries and contains detailed analyses of how local receptions and rejections related to the global sales strategies and the American ideals it built on. Contrary to the producers' often publicized claims of Sesame Street's universality the book demonstrates how the show was heavily shaped by a fixed set of assumptions about childhood, education, and commercial entertainment. This made sales hard as Sesame Street met both skepticism and direct hostility from foreign television producers who did not share these ideals. Drawing on insides from childhood studies and media history, the book lays bare a cultural clash of international proportions rooted in divergent approaches to children's television. In doing so, the book provides a reflective backdrop to the many debates about children's media still happening today. By contrasting the positive receptions and the rejections of Sesame Street the book shows that it was only after substantial rethinking of Sesame Street's aims and business model that the program ended up on many broadcasting schedules by the mid-1970s. Along the way, this rethinking and the constant negotiations with potential international buyers created and shaped the business and corporate brand that paved the way for the Sesame Street we know today"-- |
| Beschreibung: | xii, 274 Seiten Illustrationen 25 cm |
| ISBN: | 9780197554166 9780197554159 |
Internformat
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| 505 | 8 | |a Culture-Free TV? -- Domestic origins : the workshop's business model -- Ensuring early success : strategies to conquer the international market -- Ban and bother : the workshop's troubles in the UK -- Negotiating local needs : Sesame Street in West Germany -- Other childhoods : Sesame Street in Scandinavia -- Narrow vision : looking back at a global success | |
| 520 | 3 | |a "Sesame Street tells the history of how the American show became a global brand. The book argues that because domestic production was not financially viable from the beginning, Sesame Street became a commodity forcefully marketed all over the world. It is based on archival research in seven countries and contains detailed analyses of how local receptions and rejections related to the global sales strategies and the American ideals it built on. Contrary to the producers' often publicized claims of Sesame Street's universality the book demonstrates how the show was heavily shaped by a fixed set of assumptions about childhood, education, and commercial entertainment. This made sales hard as Sesame Street met both skepticism and direct hostility from foreign television producers who did not share these ideals. Drawing on insides from childhood studies and media history, the book lays bare a cultural clash of international proportions rooted in divergent approaches to children's television. In doing so, the book provides a reflective backdrop to the many debates about children's media still happening today. By contrasting the positive receptions and the rejections of Sesame Street the book shows that it was only after substantial rethinking of Sesame Street's aims and business model that the program ended up on many broadcasting schedules by the mid-1970s. Along the way, this rethinking and the constant negotiations with potential international buyers created and shaped the business and corporate brand that paved the way for the Sesame Street we know today"-- | |
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| 648 | 7 | |a Geschichte 1969-1979 |2 gnd |9 rswk-swf | |
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| 653 | |a Sesame Street (Television program) | ||
| 653 | 2 | |a Sesame Workshop | |
| 653 | 0 | |a Children's television programs / History and criticism | |
| 653 | 0 | |a Television adaptations / History and criticism | |
| 653 | 0 | |a Branding (Marketing) | |
| 653 | 2 | |a Sesame Workshop | |
| 653 | |a Sesame Street (Television program) | ||
| 653 | 0 | |a Branding (Marketing) | |
| 653 | 0 | |a Children's television programs | |
| 653 | 0 | |a Television adaptations | |
| 653 | 6 | |a Criticism, interpretation, etc | |
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| 689 | 0 | 3 | |a Geschichte 1969-1979 |A z |
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Datensatz im Suchindex
| _version_ | 1804185316910694400 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Jensen, Helle Strandgaard |
| author_GND | (DE-588)1131716361 |
| author_facet | Jensen, Helle Strandgaard |
| author_role | aut |
| author_sort | Jensen, Helle Strandgaard |
| author_variant | h s j hs hsj |
| building | Verbundindex |
| bvnumber | BV049031893 |
| contents | Culture-Free TV? -- Domestic origins : the workshop's business model -- Ensuring early success : strategies to conquer the international market -- Ban and bother : the workshop's troubles in the UK -- Negotiating local needs : Sesame Street in West Germany -- Other childhoods : Sesame Street in Scandinavia -- Narrow vision : looking back at a global success |
| ctrlnum | (OCoLC)1392145054 (DE-599)BVBBV049031893 |
| era | Geschichte 1969-1979 gnd |
| era_facet | Geschichte 1969-1979 |
| format | Book |
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| geographic_facet | Westeuropa |
| id | DE-604.BV049031893 |
| illustrated | Illustrated |
| index_date | 2024-07-03T22:16:52Z |
| indexdate | 2024-07-10T09:53:18Z |
| institution | BVB |
| isbn | 9780197554166 9780197554159 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034294574 |
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| owner_facet | DE-12 |
| physical | xii, 274 Seiten Illustrationen 25 cm |
| psigel | BSB_NED_20230809 |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Oxford University Press |
| record_format | marc |
| spelling | Jensen, Helle Strandgaard Verfasser (DE-588)1131716361 aut Sesame Street a transnational history Helle Strandgaard Jensen New York, NY Oxford University Press [2023] xii, 274 Seiten Illustrationen 25 cm txt rdacontent n rdamedia nc rdacarrier Culture-Free TV? -- Domestic origins : the workshop's business model -- Ensuring early success : strategies to conquer the international market -- Ban and bother : the workshop's troubles in the UK -- Negotiating local needs : Sesame Street in West Germany -- Other childhoods : Sesame Street in Scandinavia -- Narrow vision : looking back at a global success "Sesame Street tells the history of how the American show became a global brand. The book argues that because domestic production was not financially viable from the beginning, Sesame Street became a commodity forcefully marketed all over the world. It is based on archival research in seven countries and contains detailed analyses of how local receptions and rejections related to the global sales strategies and the American ideals it built on. Contrary to the producers' often publicized claims of Sesame Street's universality the book demonstrates how the show was heavily shaped by a fixed set of assumptions about childhood, education, and commercial entertainment. This made sales hard as Sesame Street met both skepticism and direct hostility from foreign television producers who did not share these ideals. Drawing on insides from childhood studies and media history, the book lays bare a cultural clash of international proportions rooted in divergent approaches to children's television. In doing so, the book provides a reflective backdrop to the many debates about children's media still happening today. By contrasting the positive receptions and the rejections of Sesame Street the book shows that it was only after substantial rethinking of Sesame Street's aims and business model that the program ended up on many broadcasting schedules by the mid-1970s. Along the way, this rethinking and the constant negotiations with potential international buyers created and shaped the business and corporate brand that paved the way for the Sesame Street we know today"-- Sesamstraße (DE-588)4116482-9 gnd rswk-swf Geschichte 1969-1979 gnd rswk-swf Rezeption (DE-588)4049716-1 gnd rswk-swf Westeuropa (DE-588)4079215-8 gnd rswk-swf Sesame Street (Television program) Sesame Workshop Children's television programs / History and criticism Television adaptations / History and criticism Branding (Marketing) Children's television programs Television adaptations Criticism, interpretation, etc Sesamstraße (DE-588)4116482-9 u Rezeption (DE-588)4049716-1 s Westeuropa (DE-588)4079215-8 g Geschichte 1969-1979 z DE-604 Erscheint auch als Online-Ausgabe 9780197554180 |
| spellingShingle | Jensen, Helle Strandgaard Sesame Street a transnational history Culture-Free TV? -- Domestic origins : the workshop's business model -- Ensuring early success : strategies to conquer the international market -- Ban and bother : the workshop's troubles in the UK -- Negotiating local needs : Sesame Street in West Germany -- Other childhoods : Sesame Street in Scandinavia -- Narrow vision : looking back at a global success Sesamstraße (DE-588)4116482-9 gnd Rezeption (DE-588)4049716-1 gnd |
| subject_GND | (DE-588)4116482-9 (DE-588)4049716-1 (DE-588)4079215-8 |
| title | Sesame Street a transnational history |
| title_auth | Sesame Street a transnational history |
| title_exact_search | Sesame Street a transnational history |
| title_exact_search_txtP | Sesame Street a transnational history |
| title_full | Sesame Street a transnational history Helle Strandgaard Jensen |
| title_fullStr | Sesame Street a transnational history Helle Strandgaard Jensen |
| title_full_unstemmed | Sesame Street a transnational history Helle Strandgaard Jensen |
| title_short | Sesame Street |
| title_sort | sesame street a transnational history |
| title_sub | a transnational history |
| topic | Sesamstraße (DE-588)4116482-9 gnd Rezeption (DE-588)4049716-1 gnd |
| topic_facet | Sesamstraße Rezeption Westeuropa |
| work_keys_str_mv | AT jensenhellestrandgaard sesamestreetatransnationalhistory |