Influencer marketing applications within the metaverse:
The book is aimed at providing up-to-date research on the emergence of inlfuencer marketing and metaverse technology, innovative applications of metaverse in influencer marketing, role and future of metaverse in influencer marketing. This book can provide more details about impact, application and r...
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania
IGI Global
2023
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| Subjects: | |
| Online Access: | DE-1102 DE-898 DE-83 DE-91 DE-706 DE-1050 Volltext |
| Summary: | The book is aimed at providing up-to-date research on the emergence of inlfuencer marketing and metaverse technology, innovative applications of metaverse in influencer marketing, role and future of metaverse in influencer marketing. This book can provide more details about impact, application and role of meaverse in influencer marketing and customer engagement. There is a need to disseminate about various aspects and emerging trends involved in the metaverse and its role and applications in influencer marketing. The aim is to bring together readers such as researchers, developers, practitioners and educators interested in advancement of the state of the metaverse and its applications in influencer marketing and digital world |
| Physical Description: | 1 Online-Ressource (334 Seiten) |
| ISBN: | 9781668489000 |
| DOI: | 10.4018/978-1-6684-8898-0 |
Staff View
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| language | English |
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| spelling | Influencer marketing applications within the metaverse edited by Rohit Bansal, Sikandar Ali Qalati, Aziza Chakir Hershey, Pennsylvania IGI Global 2023 1 Online-Ressource (334 Seiten) txt rdacontent c rdamedia cr rdacarrier The book is aimed at providing up-to-date research on the emergence of inlfuencer marketing and metaverse technology, innovative applications of metaverse in influencer marketing, role and future of metaverse in influencer marketing. This book can provide more details about impact, application and role of meaverse in influencer marketing and customer engagement. There is a need to disseminate about various aspects and emerging trends involved in the metaverse and its role and applications in influencer marketing. The aim is to bring together readers such as researchers, developers, practitioners and educators interested in advancement of the state of the metaverse and its applications in influencer marketing and digital world Internet marketing Big data Metaverse Bansal, Rohit 1982- edt Qalati, Sikandar Ali 1986- edt Chakir, Aziza 1984- edt Erscheint auch als Druck-Ausgabe 1668488981 Erscheint auch als Druck-Ausgabe 978-1-6684-8898-0 https://doi.org/10.4018/978-1-6684-8898-0 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Influencer marketing applications within the metaverse Internet marketing Big data Metaverse |
| title | Influencer marketing applications within the metaverse |
| title_auth | Influencer marketing applications within the metaverse |
| title_exact_search | Influencer marketing applications within the metaverse |
| title_exact_search_txtP | Influencer marketing applications within the metaverse |
| title_full | Influencer marketing applications within the metaverse edited by Rohit Bansal, Sikandar Ali Qalati, Aziza Chakir |
| title_fullStr | Influencer marketing applications within the metaverse edited by Rohit Bansal, Sikandar Ali Qalati, Aziza Chakir |
| title_full_unstemmed | Influencer marketing applications within the metaverse edited by Rohit Bansal, Sikandar Ali Qalati, Aziza Chakir |
| title_short | Influencer marketing applications within the metaverse |
| title_sort | influencer marketing applications within the metaverse |
| topic | Internet marketing Big data Metaverse |
| topic_facet | Internet marketing Big data Metaverse |
| url | https://doi.org/10.4018/978-1-6684-8898-0 |
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