Internformat: Visible! :: THWS Bibkatalog

Visible!: attracting customers in a distracted world

How to make your company unmissable! Flashes everywhere, loud, turned-up commercials appear on the screens. A day without advertising catching our eye is hardly imaginable in modern everyday life. Customer attention is a valuable commodity. But how can companies easily and effectively catch the eye...

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Bibliographische Detailangaben
Hauptverfasser:	Pott, Oliver 1973- (VerfasserIn), Bargfrede, Jan (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Frankfurt ; New York Campus Verlag [2023]
Schlagworte:	Positionierung > Marketing Online-Marketing Kundenmanagement Unternehmen Marketing Branding Entrepreneurship Sichtbarkeit Reichweite Entrepreneur Wissen zu Geld
Online-Zugang:	FAB01 FWS01 FWS02 UPA01 Volltext
Zusammenfassung:	How to make your company unmissable! Flashes everywhere, loud, turned-up commercials appear on the screens. A day without advertising catching our eye is hardly imaginable in modern everyday life. Customer attention is a valuable commodity. But how can companies easily and effectively catch the eye of potential customers and convince them of their own product or service? In this book, online marketing expert Oliver Pott explains how you can achieve smart and sustainable visibility for your company in just six steps in order to address particularly relevant target groups and thereby significantly increase your sales. If you also master the three dimensions of valuable visibility – consisting of relevance, authority and storytelling – you can completely abandon flashy campaigns in the future and still remain visible and relevant.
Beschreibung:	1 Online-Ressource (213 Seiten)
ISBN:	9783593453910 9783593453903

Internformat

MARC


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spellingShingle	Pott, Oliver 1973- Bargfrede, Jan Visible! attracting customers in a distracted world Positionierung Marketing (DE-588)4503311-0 gnd Online-Marketing (DE-588)7706419-7 gnd Kundenmanagement (DE-588)4236865-0 gnd
subject_GND	(DE-588)4503311-0 (DE-588)7706419-7 (DE-588)4236865-0
title	Visible! attracting customers in a distracted world
title_alt	Sichtbar! Kunden gewinnen in einer immer lauteren Welt
title_auth	Visible! attracting customers in a distracted world
title_exact_search	Visible! attracting customers in a distracted world
title_exact_search_txtP	Visible! attracting customers in a distracted world
title_full	Visible! attracting customers in a distracted world Oliver Pott, with Jan Bargfrede ; translated from German by Britta Fietzke
title_fullStr	Visible! attracting customers in a distracted world Oliver Pott, with Jan Bargfrede ; translated from German by Britta Fietzke
title_full_unstemmed	Visible! attracting customers in a distracted world Oliver Pott, with Jan Bargfrede ; translated from German by Britta Fietzke
title_short	Visible!
title_sort	visible attracting customers in a distracted world
title_sub	attracting customers in a distracted world
topic	Positionierung Marketing (DE-588)4503311-0 gnd Online-Marketing (DE-588)7706419-7 gnd Kundenmanagement (DE-588)4236865-0 gnd
topic_facet	Positionierung Marketing Online-Marketing Kundenmanagement
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