Foundations of visual communication: how visuals appear in daily life
"Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators. The book takes a closer look at the interwoven char...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York ; London
Routledge, Taylor & Francis Group
2023
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Summary: | "Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators. The book takes a closer look at the interwoven character of perception and reception that is present in everyday visual encounters. Chapters present a wide variety of visual examples from art history, digital media, and the images we encounter and use in our daily lives. With the tools to understand how images and text make meaning, students are thus prepared to better communicate through visual media. This book serves as a main or supplementary text for visual communication or visual culture courses"-- |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | vii, 131 Seiten Illustrationen |
| ISBN: | 9780367771553 9780367769635 |
Staff View
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| 520 | 3 | |a "Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators. The book takes a closer look at the interwoven character of perception and reception that is present in everyday visual encounters. Chapters present a wide variety of visual examples from art history, digital media, and the images we encounter and use in our daily lives. With the tools to understand how images and text make meaning, students are thus prepared to better communicate through visual media. This book serves as a main or supplementary text for visual communication or visual culture courses"-- | |
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Record in the Search Index
| _version_ | 1804185304998871040 |
|---|---|
| adam_text | CONTENTS Preface Acknowledgements via ix Introduction 1 What you u’ill discover in this book 2 About the authors 4 1 Visual landscapes 6 Changes in the visual landscape 6 Visual communication and its relationship to visual culture 7 The meaning of ‘culture’ in visual culture 8 Globalised visual culture and intercultural collaboration W Conditions for interpretation and use. of visuals 12 The Namji doll and a Dala horse 13 Navigating in a changing landscape 15 The emergence of the outer eye 16 Visual thinking and the body 17 Visual studies and visual culture studies 19 Key chapter takeaways 21 Notes 21 2 Visual communication in practice Visual communication and representation 23 A picturefrom a picture 24 22
vi Contents Emojis 24 Pictorial traditions 26 Our mind shapes the world we see 29 Visual literacy 32 Visual communication literacy 33 Lost meanings 34 Visual perception 36 The active eye 3 7 Cheating the eye 38 Attracting the eye 40 Vision and visuality 40 Key chapter takeaways 43 Notes 43 3 Analysing and interpreting visuals 44 The role of Gestalt Theory in relation to visual interpretation 44 The law of the good curve and continuity 46 Figure-ground 47 Proximity 48 Common region 48 Similarity 49 Closure 49 Focal point 50 The Gestalt Principles in contemporary’ use 50 Meaning-bearing parts in visuals 52 Characteristics of a visual 53 Imitating visuals 57 Schemata for interpretation 60 Decoding messages 62 Key chapter takeaways 64 Notes 65 4 Communication and narration Communication as an interactive process 66 The agency of the spectator 67 Agency of the visual 68 Visual communication in use 69 Drawings and models 72 Everyday visual communication 75 Signs callingfor attention 76 Tele-vision means far sight 77 66
Contents vli Visuals and emotions 78 Lan^ua^e as narration and memory 80 Speaking of memories 83 Another kind of storytelling 84 Visual storytelling and the function offocalisers 87 Key chapter takeaways 88 Notes 89 5 Contexts, situations and framing 90 Contexts and situations 90 Situations 93 Where the visual encounter occurs 94 Notations 96 Framing 97 Teresa’s ecstasy in context 100 Framing the body in visual culture 102 Framing photographs as evidence or illusion 106 Key chapter takeaways 109 Notes 109 6 Changing time, place and media 110 Maps and representation of landscapes 111 Mapping 113 Visuals as mobile objects 113 Visuals with different purposes 115 Dislocated visuals 115 Museum gaze 116 Pictures as consumer goods—examplesfrom a study 117 Souvenirs 118 7he tote bag as a sign 119 Key chapter takeaways 122 Notes 122 References Index 123 128
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| adam_txt |
CONTENTS Preface Acknowledgements via ix Introduction 1 What you u’ill discover in this book 2 About the authors 4 1 Visual landscapes 6 Changes in the visual landscape 6 Visual communication and its relationship to visual culture 7 The meaning of ‘culture’ in visual culture 8 Globalised visual culture and intercultural collaboration W Conditions for interpretation and use. of visuals 12 The Namji doll and a Dala horse 13 Navigating in a changing landscape 15 The emergence of the outer eye 16 Visual thinking and the body 17 Visual studies and visual culture studies 19 Key chapter takeaways 21 Notes 21 2 Visual communication in practice Visual communication and representation 23 A picturefrom a picture 24 22
vi Contents Emojis 24 Pictorial traditions 26 Our mind shapes the world we see 29 Visual literacy 32 Visual communication literacy 33 Lost meanings 34 Visual perception 36 The active eye 3 7 Cheating the eye 38 Attracting the eye 40 Vision and visuality 40 Key chapter takeaways 43 Notes 43 3 Analysing and interpreting visuals 44 The role of Gestalt Theory in relation to visual interpretation 44 The law of the good curve and continuity 46 Figure-ground 47 Proximity 48 Common region 48 Similarity 49 Closure 49 Focal point 50 The Gestalt Principles in contemporary’ use 50 Meaning-bearing parts in visuals 52 Characteristics of a visual 53 Imitating visuals 57 Schemata for interpretation 60 Decoding messages 62 Key chapter takeaways 64 Notes 65 4 Communication and narration Communication as an interactive process 66 The agency of the spectator 67 Agency of the visual 68 Visual communication in use 69 Drawings and models 72 Everyday visual communication 75 Signs callingfor attention 76 Tele-vision means far sight 77 66
Contents vli Visuals and emotions 78 Lan^ua^e as narration and memory 80 Speaking of memories 83 Another kind of storytelling 84 Visual storytelling and the function offocalisers 87 Key chapter takeaways 88 Notes 89 5 Contexts, situations and framing 90 Contexts and situations 90 Situations 93 Where the visual encounter occurs 94 Notations 96 Framing 97 Teresa’s ecstasy in context 100 Framing the body in visual culture 102 Framing photographs as evidence or illusion 106 Key chapter takeaways 109 Notes 109 6 Changing time, place and media 110 Maps and representation of landscapes 111 Mapping 113 Visuals as mobile objects 113 Visuals with different purposes 115 Dislocated visuals 115 Museum gaze 116 Pictures as consumer goods—examplesfrom a study 117 Souvenirs 118 7he tote bag as a sign 119 Key chapter takeaways 122 Notes 122 References Index 123 128 |
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| author | Eriksson, Yvonne Göthlund, Anette |
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| discipline | Allgemeines Soziologie |
| discipline_str_mv | Allgemeines Soziologie |
| format | Book |
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| id | DE-604.BV049024960 |
| illustrated | Illustrated |
| index_date | 2024-07-03T22:14:49Z |
| indexdate | 2024-07-10T09:53:07Z |
| institution | BVB |
| isbn | 9780367771553 9780367769635 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034287784 |
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| physical | vii, 131 Seiten Illustrationen |
| publishDate | 2023 |
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| publisher | Routledge, Taylor & Francis Group |
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| spelling | Eriksson, Yvonne Verfasser (DE-588)1191833909 aut Foundations of visual communication how visuals appear in daily life Yvonne Eriksson and Anette Göthlund New York ; London Routledge, Taylor & Francis Group 2023 vii, 131 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators. The book takes a closer look at the interwoven character of perception and reception that is present in everyday visual encounters. Chapters present a wide variety of visual examples from art history, digital media, and the images we encounter and use in our daily lives. With the tools to understand how images and text make meaning, students are thus prepared to better communicate through visual media. This book serves as a main or supplementary text for visual communication or visual culture courses"-- Visuelle Kommunikation (DE-588)4131112-7 gnd rswk-swf Visual communication Visual communication / Methodology Visuelle Kommunikation (DE-588)4131112-7 s DE-604 Göthlund, Anette Verfasser (DE-588)1287100368 aut Erscheint auch als Online-Ausgabe 978-1-003-17003-7 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034287784&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Eriksson, Yvonne Göthlund, Anette Foundations of visual communication how visuals appear in daily life Visuelle Kommunikation (DE-588)4131112-7 gnd |
| subject_GND | (DE-588)4131112-7 |
| title | Foundations of visual communication how visuals appear in daily life |
| title_auth | Foundations of visual communication how visuals appear in daily life |
| title_exact_search | Foundations of visual communication how visuals appear in daily life |
| title_exact_search_txtP | Foundations of visual communication how visuals appear in daily life |
| title_full | Foundations of visual communication how visuals appear in daily life Yvonne Eriksson and Anette Göthlund |
| title_fullStr | Foundations of visual communication how visuals appear in daily life Yvonne Eriksson and Anette Göthlund |
| title_full_unstemmed | Foundations of visual communication how visuals appear in daily life Yvonne Eriksson and Anette Göthlund |
| title_short | Foundations of visual communication |
| title_sort | foundations of visual communication how visuals appear in daily life |
| title_sub | how visuals appear in daily life |
| topic | Visuelle Kommunikation (DE-588)4131112-7 gnd |
| topic_facet | Visuelle Kommunikation |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034287784&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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