Integrated marketing communication: creative strategy from idea to implementation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lanham ; Boulder ; New York ; London
Rowman & Littlefield
[2024]
|
| Ausgabe: | Fourth edition |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | x, 382 Seiten Illustrationen |
| ISBN: | 9781538176320 9781538176337 |
Internformat
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| 020 | |a 9781538176337 |c pbk |9 978-1-5381-7633-7 | ||
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| 100 | 1 | |a Blakeman, Robyn |d 1958- |e Verfasser |0 (DE-588)1014327008 |4 aut | |
| 245 | 1 | 0 | |a Integrated marketing communication |b creative strategy from idea to implementation |c Robyn Blakeman, University of Tennessee, Knoxville |
| 250 | |a Fourth edition | ||
| 264 | 1 | |a Lanham ; Boulder ; New York ; London |b Rowman & Littlefield |c [2024] | |
| 264 | 4 | |c © 2024 | |
| 300 | |a x, 382 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Communication in marketing | |
| 650 | 0 | 7 | |a Werbeplanung |0 (DE-588)4130474-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mediaplanung |0 (DE-588)4038221-7 |2 gnd |9 rswk-swf |
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| 787 | 0 | 8 | |i Überarbeitung von |b Third edition |d 2018 |z 978-1-5381-0105-6 |z 978-1-5381-0104-9 |w (DE-604)BV045157603 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-034285787 | ||
Datensatz im Suchindex
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| author | Blakeman, Robyn 1958- |
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| author_role | aut |
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| bvnumber | BV049022933 |
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| ctrlnum | (OCoLC)1401189467 (DE-599)BVBBV049022933 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Fourth edition |
| format | Book |
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| id | DE-604.BV049022933 |
| illustrated | Illustrated |
| index_date | 2024-07-03T22:14:19Z |
| indexdate | 2024-07-10T09:53:04Z |
| institution | BVB |
| isbn | 9781538176320 9781538176337 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034285787 |
| oclc_num | 1401189467 |
| open_access_boolean | |
| owner | DE-11 DE-1043 DE-521 |
| owner_facet | DE-11 DE-1043 DE-521 |
| physical | x, 382 Seiten Illustrationen |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Rowman & Littlefield |
| record_format | marc |
| spelling | Blakeman, Robyn 1958- Verfasser (DE-588)1014327008 aut Integrated marketing communication creative strategy from idea to implementation Robyn Blakeman, University of Tennessee, Knoxville Fourth edition Lanham ; Boulder ; New York ; London Rowman & Littlefield [2024] © 2024 x, 382 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Communication in marketing Werbeplanung (DE-588)4130474-3 gnd rswk-swf Mediaplanung (DE-588)4038221-7 gnd rswk-swf Werbeplanung (DE-588)4130474-3 s Mediaplanung (DE-588)4038221-7 s DE-604 Überarbeitung von Third edition 2018 978-1-5381-0105-6 978-1-5381-0104-9 (DE-604)BV045157603 |
| spellingShingle | Blakeman, Robyn 1958- Integrated marketing communication creative strategy from idea to implementation Communication in marketing Werbeplanung (DE-588)4130474-3 gnd Mediaplanung (DE-588)4038221-7 gnd |
| subject_GND | (DE-588)4130474-3 (DE-588)4038221-7 |
| title | Integrated marketing communication creative strategy from idea to implementation |
| title_auth | Integrated marketing communication creative strategy from idea to implementation |
| title_exact_search | Integrated marketing communication creative strategy from idea to implementation |
| title_exact_search_txtP | Integrated marketing communication creative strategy from idea to implementation |
| title_full | Integrated marketing communication creative strategy from idea to implementation Robyn Blakeman, University of Tennessee, Knoxville |
| title_fullStr | Integrated marketing communication creative strategy from idea to implementation Robyn Blakeman, University of Tennessee, Knoxville |
| title_full_unstemmed | Integrated marketing communication creative strategy from idea to implementation Robyn Blakeman, University of Tennessee, Knoxville |
| title_short | Integrated marketing communication |
| title_sort | integrated marketing communication creative strategy from idea to implementation |
| title_sub | creative strategy from idea to implementation |
| topic | Communication in marketing Werbeplanung (DE-588)4130474-3 gnd Mediaplanung (DE-588)4038221-7 gnd |
| topic_facet | Communication in marketing Werbeplanung Mediaplanung |
| work_keys_str_mv | AT blakemanrobyn integratedmarketingcommunicationcreativestrategyfromideatoimplementation |