Configuring the field of character and entertainment licensing: the licensing expo and other sites of IP management
"This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners' occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property. Offering a study of the spatial logics and fa...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London and New York
Routledge, Taylor & Francis Group
2023
|
| Schriftenreihe: | Routledge studies in media and cultural industries
|
| Schlagworte: | |
| Zusammenfassung: | "This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners' occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property. Offering a study of the spatial logics and fantasies employed by the licensing field via its annual trade show, the Licensing Expo, this volume investigates how space and place are instrumental in both fortifying and exposing the political-economic, infrastructural, as well as ideological structures that constrain and enable participation in the licensing field. Further supplemented by participant observation and interviews with 25 industry professionals, the book explores how the licensing field understands its increasingly central role in the entertainment industry's operations, and how it responds to changes in retail environments, digital platforms, and international markets, phenomena which have required a recalibration of the field's occupational identity. An exploration of an understudied aspect of the entertainment industry, this book will primarily appeal to scholars within media studies, and those studying media industries, media franchises, and media work cultures. It will also be of interest to people studying consumer culture, brand culture, advertising, organizational communication, as well as fan cultures"-- |
| Beschreibung: | x, 272 Seiten Illustrationen 25 cm |
| ISBN: | 9781032341941 1032341947 9781032342436 1032342439 |
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| 653 | 0 | |a License agreements | |
| 653 | 0 | |a Character merchandising | |
| 653 | 0 | |a Branding (Marketing) | |
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| 653 | 0 | |a Branding (Marketing) | |
| 653 | 0 | |a Character merchandising | |
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| id | DE-604.BV048990164 |
| illustrated | Illustrated |
| index_date | 2024-07-03T22:06:52Z |
| indexdate | 2024-07-20T05:37:11Z |
| institution | BVB |
| isbn | 9781032341941 1032341947 9781032342436 1032342439 |
| language | English |
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| physical | x, 272 Seiten Illustrationen 25 cm |
| publishDate | 2023 |
| publishDateSearch | 2023 |
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| publisher | Routledge, Taylor & Francis Group |
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| series2 | Routledge studies in media and cultural industries |
| spelling | Santo, Avi Verfasser (DE-588)1075614376 aut Configuring the field of character and entertainment licensing the licensing expo and other sites of IP management Avi Santo London and New York Routledge, Taylor & Francis Group 2023 x, 272 Seiten Illustrationen 25 cm txt rdacontent n rdamedia nc rdacarrier Routledge studies in media and cultural industries "This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners' occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property. Offering a study of the spatial logics and fantasies employed by the licensing field via its annual trade show, the Licensing Expo, this volume investigates how space and place are instrumental in both fortifying and exposing the political-economic, infrastructural, as well as ideological structures that constrain and enable participation in the licensing field. Further supplemented by participant observation and interviews with 25 industry professionals, the book explores how the licensing field understands its increasingly central role in the entertainment industry's operations, and how it responds to changes in retail environments, digital platforms, and international markets, phenomena which have required a recalibration of the field's occupational identity. An exploration of an understudied aspect of the entertainment industry, this book will primarily appeal to scholars within media studies, and those studying media industries, media franchises, and media work cultures. It will also be of interest to people studying consumer culture, brand culture, advertising, organizational communication, as well as fan cultures"-- License agreements Character merchandising Branding (Marketing) Mass media / Management Erscheint auch als Online-Ausgabe 978-1-003-32115-6 |
| spellingShingle | Santo, Avi Configuring the field of character and entertainment licensing the licensing expo and other sites of IP management |
| title | Configuring the field of character and entertainment licensing the licensing expo and other sites of IP management |
| title_auth | Configuring the field of character and entertainment licensing the licensing expo and other sites of IP management |
| title_exact_search | Configuring the field of character and entertainment licensing the licensing expo and other sites of IP management |
| title_exact_search_txtP | Configuring the field of character and entertainment licensing the licensing expo and other sites of IP management |
| title_full | Configuring the field of character and entertainment licensing the licensing expo and other sites of IP management Avi Santo |
| title_fullStr | Configuring the field of character and entertainment licensing the licensing expo and other sites of IP management Avi Santo |
| title_full_unstemmed | Configuring the field of character and entertainment licensing the licensing expo and other sites of IP management Avi Santo |
| title_short | Configuring the field of character and entertainment licensing |
| title_sort | configuring the field of character and entertainment licensing the licensing expo and other sites of ip management |
| title_sub | the licensing expo and other sites of IP management |
| work_keys_str_mv | AT santoavi configuringthefieldofcharacterandentertainmentlicensingthelicensingexpoandothersitesofipmanagement |