The college textbook publishing industry in the U.S. 2000-2022: the search for competitive marketing strategies
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham, Switzerland
Palgrave Macmillan
[2023]
|
| Schriftenreihe: | Marketing and communication in higher education
Palgrave pivot |
| Schlagworte: | |
| Online-Zugang: | DE-706 DE-739 URL des Erstveröffentlichers |
| Beschreibung: | 1 Online-Ressource (xxiv, 133 Seiten) |
| ISBN: | 9783031304156 |
| DOI: | 10.1007/978-3-031-30415-6 |
Internformat
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| 650 | 4 | |a Education, Higher | |
| 650 | 4 | |a Marketing research | |
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Datensatz im Suchindex
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| author | Greco, Albert N. 1945- |
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| ctrlnum | (ZDB-2-EDA)9783031304156 (OCoLC)1381310530 (DE-599)BVBBV048982736 |
| dewey-full | 378 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 378 - Higher education (Tertiary education) |
| dewey-raw | 378 |
| dewey-search | 378 |
| dewey-sort | 3378 |
| dewey-tens | 370 - Education |
| discipline | Pädagogik |
| discipline_str_mv | Pädagogik |
| doi_str_mv | 10.1007/978-3-031-30415-6 |
| era | Geschichte 2000-2022 gnd |
| era_facet | Geschichte 2000-2022 |
| format | Electronic eBook |
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| indexdate | 2024-11-25T15:01:11Z |
| institution | BVB |
| isbn | 9783031304156 |
| language | English |
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| publishDate | 2023 |
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| series2 | Marketing and communication in higher education Palgrave pivot |
| spelling | Greco, Albert N. 1945- Verfasser (DE-588)171829778 aut The college textbook publishing industry in the U.S. 2000-2022 the search for competitive marketing strategies Albert N. Greco Cham, Switzerland Palgrave Macmillan [2023] © 2023 1 Online-Ressource (xxiv, 133 Seiten) txt rdacontent c rdamedia cr rdacarrier Marketing and communication in higher education Palgrave pivot Geschichte 2000-2022 gnd rswk-swf Higher Education Market Research and Competitive Intelligence Printing and Publishing Education, Higher Marketing research Business intelligence Printing Publishers and publishing Lehrbuch (DE-588)4123623-3 gnd rswk-swf Verlag (DE-588)4063004-3 gnd rswk-swf College (DE-588)4148217-7 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g College (DE-588)4148217-7 s Lehrbuch (DE-588)4123623-3 s Verlag (DE-588)4063004-3 s Geschichte 2000-2022 z DE-604 Erscheint auch als Druck-Ausgabe 978-3-031-30414-9 Erscheint auch als Druck-Ausgabe 978-3-031-30416-3 https://doi.org/10.1007/978-3-031-30415-6 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Greco, Albert N. 1945- The college textbook publishing industry in the U.S. 2000-2022 the search for competitive marketing strategies Higher Education Market Research and Competitive Intelligence Printing and Publishing Education, Higher Marketing research Business intelligence Printing Publishers and publishing Lehrbuch (DE-588)4123623-3 gnd Verlag (DE-588)4063004-3 gnd College (DE-588)4148217-7 gnd |
| subject_GND | (DE-588)4123623-3 (DE-588)4063004-3 (DE-588)4148217-7 (DE-588)4078704-7 |
| title | The college textbook publishing industry in the U.S. 2000-2022 the search for competitive marketing strategies |
| title_auth | The college textbook publishing industry in the U.S. 2000-2022 the search for competitive marketing strategies |
| title_exact_search | The college textbook publishing industry in the U.S. 2000-2022 the search for competitive marketing strategies |
| title_exact_search_txtP | The college textbook publishing industry in the U.S. 2000-2022 the search for competitive marketing strategies |
| title_full | The college textbook publishing industry in the U.S. 2000-2022 the search for competitive marketing strategies Albert N. Greco |
| title_fullStr | The college textbook publishing industry in the U.S. 2000-2022 the search for competitive marketing strategies Albert N. Greco |
| title_full_unstemmed | The college textbook publishing industry in the U.S. 2000-2022 the search for competitive marketing strategies Albert N. Greco |
| title_short | The college textbook publishing industry in the U.S. 2000-2022 |
| title_sort | the college textbook publishing industry in the u s 2000 2022 the search for competitive marketing strategies |
| title_sub | the search for competitive marketing strategies |
| topic | Higher Education Market Research and Competitive Intelligence Printing and Publishing Education, Higher Marketing research Business intelligence Printing Publishers and publishing Lehrbuch (DE-588)4123623-3 gnd Verlag (DE-588)4063004-3 gnd College (DE-588)4148217-7 gnd |
| topic_facet | Higher Education Market Research and Competitive Intelligence Printing and Publishing Education, Higher Marketing research Business intelligence Printing Publishers and publishing Lehrbuch Verlag College USA |
| url | https://doi.org/10.1007/978-3-031-30415-6 |
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